Eco Products, Environmentally Responsible, Green Products

Brooklyn’s Sunset Park neighborhood will soon be home to a 100,000 square foot, multi-acre rooftop farm that will produce a million pounds of produce per year – enough to feed 5,000 people – without using any dirt. The farm will be built by BrightFarms, a new company with a unique business model that finances, builds, and operates hydroponic greenhouse farms for supermarkets and other retailers who purchase the produce.

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Green affiliate marketing is a powerful marketing channel overlooked by merchants of eco-friendly products. Here are three ways green merchants can benefit from affiliate marketing.

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As part of its efforts to become the greenest brewer in the world, Heineken is taking a broader look at the ways to make beer packaging more sustainable. In what seems to become a common practice lately, Heineken doesn’t leave the challenge only to its R&D people, but invites everyone to give it a try on Ideas Brewery, an open-innovation platform, offering $10,000 to the best idea. Is the company’s American Idol style of crowdsourcing a better way to generate new ideas or just a marketing gimmick?

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An Israeli entrepreneur has come up with a plan to make paper from human waste. This might sound unsavory, but Rafael Aharon sees an untapped business with plenty of potential.

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EcoSet held it’s “Giving Back” event, inviting several local non-profits to their warehouse. These non-profits would receive donated goods, all of which came from Target commercial shoots. Imagine all this good stuff going to the trash? Now it is being diverted.

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Companion bike seat allows you to carry an extra rider on your bike, and also has lockable storage space. Brilliant!

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Staples and HP are implementing a FREE e-waste recycling program. Their program is a great answer that local businesses and communities have been seeking to address the challenge where up to 80 percent of America’s annual ewaste is not recycled representing approximately 300 million electric devices being dumped into landfills.

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Picarro’s new N2O istopomer analyzer provides scientists with greater insight into the earth’s nitrogen cycle, as well as helping them address problems spanning agriculture, ecosystems and climate.

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H&M, the global fast fashion leader, has ramped up its corporate social responsibility (CSR) efforts in recent years, improving performance on labor and the environment.

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Last fall, I wrote a review of the Nest Learning Thermostat that attracted a lot of attention. It turns out they just came out with Nest 2.0, so I thought I would take a look. The new software update includes:Enhanced Energy History, a more in-depth look at your usage, Airwave, a specific energy-saving application for the cooling season, additional remote features via web, iPhone and Android, and updated internal menus.

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Dr. Bronner’s, like its founder, Emanuel Bronner, is a story of a company’s great highs and the lowest of lows.

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We all have old, well loved garments that never get worn anymore. Project Repat now offers an option to reinvigorate them via custom bags, ties, and more, made based on what you send in. It’s made domestically via a worker owned shop that pays fair wages, focusing on organic and local sourcing.

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Unilever has a vision of a better future for our world and its business and it needs your help to make it happen. The company unveiled a new Open Innovation website to gather and assess ideas from external resources, inviting “anyone who has a fresh, serious approach to new thinking” to pitch in. What do you get in return? The opportunity to make a difference to millions of people’s lives and a financial reward if Unilever decides to pursue your idea. Some would say it’s a great way to generate the sort of innovation Unilever needs to meet the ambitious goals it set in its Sustainable Living Plan. Others would argue it’s a waste of time and the company should look inside and not outside for solutions. So which one is it? Or in other words, can crowdsourcing really work for Unilever?

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The US FDA recently announced that it has rejected the 2008 Natural Resources Defense Council (NRDC) petition requesting that the toxic chemical bisphenol A, or BPA, be declared unsafe and banned from food packaging.

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Undoubtedly sobered by the plight of the Chevy Volt, which recently idled production for five weeks, furloughing 1300 workers in an effort to draw down excess inventory, the Ford Focus EV team has taken a number of innovative steps to avoid a similar plight.

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Just kidding!  Happy April Fools 2012 :-) American corporate icon General Electric (NYSE: GE) said this week it plans to donate and distribute 1,000 eco-efficient black and day-glo lights at this year’s annual Burning Man festival in Nevada’s Black Rock Desert. The surprise donation was announced at a press conference March 30 by GE chairman [...]

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Starting this week, over 20 of McDonald’s outdoor PlayPlaces will be replaced with urban gardens and composting facilities.

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Colgate-Palmolive announced their sustainability objectives leading up to 2015 in a CSR report, Giving the World Reasons to Smile, which centers around the concepts of people, performance, and planet.  Focus areas of improvement are stated as promoting health, contributing to communities, saving water, and reducing climate and environmental impact.

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Expired food at supermarkets is a huge source of waste. Zero Gachis is an app that would allow merchants to set discounted prices on soon to expire product, that nearby app users would be alerted of, and in the process, accumulate points that will equal cash donations to area food banks.

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This post has been entered in TckTckTck’s contest to send a blogger to cover the Rio+20 summit. If you like what you see, please promote via social networks. ReTweet, Like on Facebook and head over to TckTckTck’s Facebook page to give it a like there as well. Thanks! The real heroes of environmental and social change are [...]

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Surveying solar PV manufacturers around the world, a non-proift, in conultation with a wide range of experts, establishes environmental, health & safety, and business management best practices for the industry sector while at the same time criticizing current energy policies which favor production of fossil fuels.

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Several years after Lee Scott’s departure as CEO, something has gone seriously wrong with Walmart’s sustainability progress.

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H&M recently announced it will launch its 2012 H&M Glamour Collection, part of its Conscious Collection line on April 12 at 100 of its stores worldwide.

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In this excerpt, we examine 5 human needs – health, wealth, earth, equality and trust – that have potential to generate high growth of top-line revenue and innovative leadership in billion-person markets.

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As Founder and Editor in Chief of  a blog about green business marketing,  I’m intrigued by social entrepreneur success stories and have been engaging in conversations with successful triple bottom line businesses on secrets to success. Of the many green businesses that have crossed my desk at Green Marketing TV, I love the story of [...]

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Second in our GE Technology for Good Series, Leon Kaye explores the company’s long journey from incandescent light bulbs to LED technologies that push the bounds of innovation.

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These are exciting times at Recyclebank. The company is moving ahead on several fronts, scaling up its recycling program through a partnership with Waste Management, collaborating with TfL in London to encourage residents to walk and cycle more, building a network of partners at Recyclebank Ecosystem and developing its successful digital platform.

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$10 billion. That is the annual dollar size of the proposal-flow for roof top solar systems being created by Clean Power Finance’s national network of 1,550 installers.

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Austin-based Green Mountain Energy Company has issued a challenge to SXSW attendees, speakers, fans and even those who were not able to attend, but wish they were there – spread the word and offset the conference’s carbon footprint.

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For the natural foods connoisseur, the Natural Products Expo in Anaheim is a fascinating look at an industry that has soared from fringe to mainstream.

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