In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?
Category: New Economics
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth. Topics include: Conscious Capitalism, Social Enterprise, B-Corps, Circular Economy, Sharing Economy
It is always great to hear two knowledgeable people having an engaging conversation, as is the case with this interview between two inspiring businesswomen. Amanda Steinberg is the founder and CEO of DailyWorth, the leading financial media company for women. She is interviewed by Elsie Maio, founder of Humanity, Inc. and the SoulBranding Institute, which provides e-tools and business consulting for positive social impact.
Gender diversity in the tech sector is poised to be a hot topic at TechCrunch Disrupt New York 2015. Click through to learn more about the issue and vote for more panels on diversity, specifically in the boardroom.
Autodesk is well-positioned to help creative types tackle sustainable design with tools that provide the electronic equivalent of a sustainability guru looking over their shoulders and guiding them as they produce their solutions.
The green consumer journey starts with one sustainably-made product. Our job, as sustainable businesspeople, is not just to communicate a sustainability message, but also to get consumers to use and enjoy that first green product. This is the gateway drug of sustainability.
In the early days of the social investing movement, women and girls were arguably seen more as program beneficiaries than financial movers and shakers. Today women are building a complete ecosystem of social investing that has female financial power at its heart.
Many rural southern communities were hit hard by the economic downtown. In seeking to rebuild, instead of returning to traditional manufacturing, these three communities found growth in taking a greener approach to product and job creation.
Etsy’s IPO took Wall Street by storm last week. The conversation was peppered with questions about whether or not a company that claims to be “a mindful, transparent and humane business” could succeed on Wall Street, a space where these adjectives are rarely used. Yet, this is not the question I’ll ask today. Instead, I’ll focus on is whether or not Etsy, the person-to-person online marketplace for all things handmade, is still part of the sharing economy.
While for-profit social enterprises should ultimately be self-sustaining, they rarely begin that way. Instead, different types of fundraising are needed at different stages as the business grows. In this post Lisa Curtis, founder of the social enterprise Kuli Kuli, shares what worked for her.
In the past 15 years, the number of women-owned businesses grew by 54 percent. There are now 8.3 million women-owned businesses in the United States. Together they employ more people than McDonald’s, IBM and Wal-Mart combined, and their revenue of $1.3 trillion exceeds the market capitalization of Apple, Microsoft, GE, Google and Sony. What is behind this trend? How have women managed to achieve this in business, which has traditionally been a man’s world? Is this something that women are inherently better at, or is it simply part of a larger trend?
The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will keep their thermostats set at higher-than-desired levels to avoid the dreaded high monthly electric bill, the solar customers I know will be running their homes at a pleasant 72 degrees with no fear of receiving a huge electric utility bill.
Despite the powerful business case for women’s advancement, gender inequality stubbornly persists. Today only 12 percent of board seats and 11 percent of senior management positions globally are held by women. Joseph F. Keefe, president and CEO of Pax World Funds, and Sallie L. Krawcheck, chair of Pax Ellevate Management, explain why gender diversity should really matter to investors.
So long as banks are solely focused on short-term interests and are rooted in maximizing profit, there is no intrinsic motivation for change. But there is a lesser-known model of banking that is based around a different premise: values-based banking. It takes a long-tail view of banking and finance, and includes all stakeholders.
Making an environmental case for preserving natural assets is straightforward, but explaining their value within financial and management strategies takes real innovation. A handful of pioneering municipalities are testing new approaches to integrate natural assets such as rivers, forests and foreshores into the core of urban management.