ExxonMobil will collaborate with MIT on a “wide range” of projects, including research to improve and expand renewable energy sources and find more efficient ways to produce and use conventional hydrocarbon resources.
Category: New Economics
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth.
From the business perspective, what motivated Time Warner Cable to invest heavily in STEM skill development through their Connect a Million Minds program? I asked their VP of Community Investment, Milinda Martin, how it fits in with the business agenda.
Business leaders may be aware of the positive impact of an engaged workforce on productivity, but they might not recognize the power of CR initiatives to increase involvement levels. Shannon Schuyler of PwC looks at proven results of this approach with best practices for encouraging engagement through CR.
Despite spending eight years and $6 billion — with no oil production to show for its efforts — Shell Oil is asking the U.S. government for another five years to drill in the Arctic.
In an increasingly technical world, there is a shortage of STEM skills in the workforce. In this interview with Time Warner Cable’s VP of Community Investment, Milinda Martin, Phil Preston asks how and why ‘Connect a Million Minds’ was created and the impact it is having.
“We must have a sense of urgency,” Brad Tomm, senior manager of campus operations and sustainability at Zappos, said during a HP Living Progress Exchange (LPX) discussion forum at the recent SXSW Eco conference in Austin, Texas. “We cannot merely slow down. We must steer completely away from the cliff.”
Nonprofits are regularly called on to act more like businesses. However, consumers and stakeholders are increasingly placing a premium on social impact, the territory that nonprofits know best.
We often hear that sustainability professionals need to get better at talking to the CFO. Frankly, this is a scary proposition for many people. That said, experienced sustainability managers will tell you that having a good relationship with the CFO is absolutely essential to their program’s success. So, what exactly does that mean?
Kip Tindell, CEO of The Container Store doesn’t agree with conventional retail store management. He says paying his employees as much as twice the median income is what drives profits. And he has the track record to prove it.
McDonald’s latest PR strategy may have delighted millions of fast-food consumers with active (if not strange) imaginations, but it’s likely not to sit well with those who just want to be tantalized by the taste of a good, old fashioned hamburger. The company’s latest tack however, does beg a lot of questions about what really sells an unbeatable brand.