Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind home plate that read something to the effect of “because you trusted Gulf Oil at the pump … You can trust Gulf (Electricity) in your home.” Trust – it’s a big word in the world of branding, one which becomes all the more large and loaded when used by a fossil fuel company.
Category: New Economics
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth. Topics include: Conscious Capitalism, Social Enterprise, B-Corps, Circular Economy, Sharing Economy
SPECIAL SERIES: Women in Leadership
The qualities of today’s business manager must be broad-ranging: able to navigate complex, often changing definitions of the labor force, capable of staying abreast of technological challenges in small business settings and managing an increasingly diverse workforce. It’s not a job for the faint of heart.
SPECIAL SERIES: Women in Leadership
“Get out there and network” is a classic recommendation lobbed at folks who are looking for career advancement. But the ins and outs of actually going to a strange event and talking to strangers for personal gain can feel awkward at best. Here are some tried and true tips that always work for me. Never fear, it gets easier with practice!
BlackRock, the world’s largest asset manager, teamed up with Ceres to issue a guide for institutional investors seeking engagement on sustainability and corporate responsibility issues with companies. The resulting 68-page guide is certainly timely. More companies realize they have to consider the impacts that environmental and social issues have on their business, but the demands of Wall Street and the short-termism endemic in the U.S. means corporate social responsibility (or what our friends abroad designate as environment, social and governance — ESG) is still overlooked.
Prodded into action by protesting low-wage workers employed by huge service-sector companies such as McDonalds and Walmart, city governments around the country have or are considering raising minimum wage levels to what’s considered a fair living wage of $15 per hour. As has long been the case, detractors assert that raising minimum wages will stifle economic growth and new business formation.
If we are serious about zeroing our carbon footprint we need to at least quadruple the pace of investment in renewable energy. How can we do that when there are other things like economic development, roads, education, healthcare and defense that need more money too? We need to increase the amount of money we have to work with.
SPECIAL SERIES: The Circular Economy and Green Electronics
As laptops displaced PCs in popularity, the level of standardization and upgradeability dropped, which makes reuse harder than it used to be. But gold may be their saving grace.
An Amtrak train derailed last week in Pennsylvania, which triggered a set of questions that are not often associated with tragedy. Questions like, “Is Amtrak underfunded?” and “Could technology have prevented the crash?” seem out of left field. But given the current state of politics in Washington, these questions seem more legitimate.
A new global food scare is under way. While the last one led to the proliferation of industrialized agriculture in developing countries, this time around some prominent multinational corporations are coming to the aid of the world’s 2.5 billion smallholder farmers. These forward-thinking firms are partnering with locals and NGOs to launch market-based initiatives that revitalize smallholder farms and rural communities.
Colleges and universities can help build the knowledge and skills — or human capital — of a region’s people, a critical component of an area’s economic success, argues Meghna Tare of the University of Texas at Arlington.
In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?
It is always great to hear two knowledgeable people having an engaging conversation, as is the case with this interview between two inspiring businesswomen. Amanda Steinberg is the founder and CEO of DailyWorth, the leading financial media company for women. She is interviewed by Elsie Maio, founder of Humanity, Inc. and the SoulBranding Institute, which provides e-tools and business consulting for positive social impact.
Gender diversity in the tech sector is poised to be a hot topic at TechCrunch Disrupt New York 2015. Click through to learn more about the issue and vote for more panels on diversity, specifically in the boardroom.
SPECIAL SERIES: Creativity & Social Innovation
Autodesk is well-positioned to help creative types tackle sustainable design with tools that provide the electronic equivalent of a sustainability guru looking over their shoulders and guiding them as they produce their solutions.