This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth. Topics include: Conscious Capitalism, Social Enterprise, B-Corps, Circular Economy, Sharing Economy


Talking Sustainability with Your CFO Shouldn’t Be Scary

We often hear that sustainability professionals need to get better at talking to the CFO. Frankly, this is a scary proposition for many people. That said, experienced sustainability managers will tell you that having a good relationship with the CFO is absolutely essential to their program’s success. So, what exactly does that mean?

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The Container Store’s $50,000 Retail Staff

Kip Tindell, CEO of The Container Store doesn’t agree with conventional retail store management. He says paying his employees as much as twice the median income is what drives profits. And he has the track record to prove it.


McDonald’s to Customers: Ask Me Anything!

McDonald’s latest PR strategy may have delighted millions of fast-food consumers with active (if not strange) imaginations, but it’s likely not to sit well with those who just want to be tantalized by the taste of a good, old fashioned hamburger. The company’s latest tack however, does beg a lot of questions about what really sells an unbeatable brand.


Volkswagen Launches New Auto Apprenticeship Program

Volkswagen has proven that sustainability can be a part of the automotive industry’s future. Now it’s showing that businesses can play a role in another form of sustainable thinking: the reshaping of America’s vocational training and the future of an engaged workforce.


How to Create an Action Plan for B Corp Certification

After you have identified your core project team, work with them to set a target B Impact Score and create an action plan with short-, medium- and long-term goals. For example, if you started out with a score of 53, see whether you can implement enough practices to earn an additional 10 points by the end of this six-week Quick Start Guide.


Disruptive Sustainability: How to Be a Transformational Leader

Leaders call for a transformation from “less bad” to “more good.” The key to getting there is to adopt a new, more engaging and more collaborative leadership style, sustainability leaders said at the 2014 AASHE conference.