Digital media enable us to capture customer feedback easily, quickly and inexpensively. In an interactive world where it is widely accepted that the customer is in control, why don’t we ask for customer feedback more often?
Category: New Economics
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth.
Thousands of women refugees and immigrants come to the U.S. because they have been driven to abandon their home countries in search of a better future. These women are at an impasse because, without a basic education such as a GED, they can’t really get work. A fair trade label seeks to solve these women’s problem by giving them an opportunity to work from home and be rewarded with a fair pay for their work.
More and more Americans say they support humane treatment of farm animals. Fortunately, animal welfare and affordability aren’t mutually exclusive.
At SB15, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we documented in a series of short video interviews.
Puerto Rico’s debt is now well above $70 billion, which is roughly 70 percent of the island’s GDP. That is not an insignificant amount of debt. Put yourself in the shoes of the Puerto Rican government. How would you pay that off?
Traditionally, for-profit corporations have one mandate — to maximize shareholder value. Several jurisdictions in the United States have recognized the market for a new type of for-profit corporation, the benefit corporation, which has a triple bottom line: profit, people, and the planet. It’s time for Canada to do the same, these two lawyers argue.
Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind home plate that read something to the effect of “because you trusted Gulf Oil at the pump … You can trust Gulf (Electricity) in your home.” Trust – it’s a big word in the world of branding, one which becomes all the more large and loaded when used by a fossil fuel company.
The qualities of today’s business manager must be broad-ranging: able to navigate complex, often changing definitions of the labor force, capable of staying abreast of technological challenges in small business settings and managing an increasingly diverse workforce. It’s not a job for the faint of heart.
“Get out there and network” is a classic recommendation lobbed at folks who are looking for career advancement. But the ins and outs of actually going to a strange event and talking to strangers for personal gain can feel awkward at best. Here are some tried and true tips that always work for me. Never fear, it gets easier with practice!
BlackRock, the world’s largest asset manager, teamed up with Ceres to issue a guide for institutional investors seeking engagement on sustainability and corporate responsibility issues with companies. The resulting 68-page guide is certainly timely. More companies realize they have to consider the impacts that environmental and social issues have on their business, but the demands of Wall Street and the short-termism endemic in the U.S. means corporate social responsibility (or what our friends abroad designate as environment, social and governance — ESG) is still overlooked.
Prodded into action by protesting low-wage workers employed by huge service-sector companies such as McDonalds and Walmart, city governments around the country have or are considering raising minimum wage levels to what’s considered a fair living wage of $15 per hour. As has long been the case, detractors assert that raising minimum wages will stifle economic growth and new business formation.
If we are serious about zeroing our carbon footprint we need to at least quadruple the pace of investment in renewable energy. How can we do that when there are other things like economic development, roads, education, healthcare and defense that need more money too? We need to increase the amount of money we have to work with.
As laptops displaced PCs in popularity, the level of standardization and upgradeability dropped, which makes reuse harder than it used to be. But gold may be their saving grace.
An Amtrak train derailed last week in Pennsylvania, which triggered a set of questions that are not often associated with tragedy. Questions like, “Is Amtrak underfunded?” and “Could technology have prevented the crash?” seem out of left field. But given the current state of politics in Washington, these questions seem more legitimate.
A new global food scare is under way. While the last one led to the proliferation of industrialized agriculture in developing countries, this time around some prominent multinational corporations are coming to the aid of the world’s 2.5 billion smallholder farmers. These forward-thinking firms are partnering with locals and NGOs to launch market-based initiatives that revitalize smallholder farms and rural communities.