McDonald’s latest PR strategy may have delighted millions of fast-food consumers with active (if not strange) imaginations, but it’s likely not to sit well with those who just want to be tantalized by the taste of a good, old fashioned hamburger. The company’s latest tack however, does beg a lot of questions about what really sells an unbeatable brand.
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth. Topics include: Conscious Capitalism, Social Enterprise, B-Corps, Circular Economy, Sharing Economy
Woody Tasch, chairman and founder of Slow Money, discusses Beetcoin — which directs funds to small, organic food enterprises, by popular vote, as interest-free loans.
Volkswagen has proven that sustainability can be a part of the automotive industry’s future. Now it’s showing that businesses can play a role in another form of sustainable thinking: the reshaping of America’s vocational training and the future of an engaged workforce.
After you have identified your core project team, work with them to set a target B Impact Score and create an action plan with short-, medium- and long-term goals. For example, if you started out with a score of 53, see whether you can implement enough practices to earn an additional 10 points by the end of this six-week Quick Start Guide.
Leaders call for a transformation from “less bad” to “more good.” The key to getting there is to adopt a new, more engaging and more collaborative leadership style, sustainability leaders said at the 2014 AASHE conference.
This year’s SXSW Eco conference may be over, but the conversation is just getting started. This post reflects on how the topic of green jobs was addressed in Austin earlier this month.
DOE awarded $53 million in SunShot funding for 40 innovative projects that promise to help drive the costs of solar further towards SunShot’s 6 cents per kilowatt-hour goal.
In the battle for dream impact roles, smart jobseekers know that ignoring the market is a serious CV fail. Instead, taking a strategic, targeted approach to job applications is the best way to land an interview.
Darden has set out to utilize innovative technology in all corners of its restaurants, appropriately dubbed ‘restaurants of the future.’ I sat down with Todd Taylor, vice president of design for Darden Restaurants, to find out what these ‘restaurants of the future’ look like — and how the company hopes to expand the concept moving forward.
SPECIAL SERIES: Carbon Offsetting
Carbon offset programs are becoming a popular way to reduce one’s tally of greenhouse gas emissions, but it is critical to understand the criteria on which they are assessed. We’ve prepared a quick overview of just what you need to know before you go hunting for that perfect carbon offset project.