How often does the promise made by a company in its marketing and advertising fail to match up to the real customer experience? That’s the brand gap. And where one exists, the credibility and fortunes of any business are at risk.
Category: New Economics
This category is about the relation between business economies and sustainability and CSR. Company economies have great impact on how much effort they put into their CSR strategy and incorporating green strategies can have an effect on company growth.
Approximately 80 million Americans took part in the sharing economy last year – from donating unwanted clothes to charity to renting movies from Netflix, marketing firm Leo Burnett estimates. But sharing, borrowing and renting may not be as popular as the media buzz around collaborative consumption would have us believe. According to a new report from the global advertising agency, over 50 percent of U.S. adults surveyed said they would still prefer to own, rather than share.
Healthcare is expensive, not only for patients but apparently for nonprofit hospitals, some of which in past years have taken to suing their poorest patients when they can’t pay their bills. But that’s not the way it is supposed to go, says one senator, who is now demanding answers.
The U.N. Global Compact, the United Nations’ sustainability initiative, won some and lost some at the end of 2014 — literally. While its membership is now up to more than 8,000, it is still having a problem with ensuring that members file the very reports that show whether the UNGC is succeeding in its goals. The expulsions for 2014 amount to just under 8 percent of UNGC’s total membership.
Sustain:Green launched a MasterCard that rewards its users with carbon offsets, giving individuals a way to reduce their carbon footprint and fund the Mata No Peito rainforest preservation project in Brazil.
President Barack Obama made middle-class incomes a focal point in his State of the Union address on Tuesday evening. Today, 3p economic correspondent Bill Roth offers five compelling ideas for creating sustained economic growth through growing middle-class real income.
Wind power saved electricity consumers across the Great Lakes and Mid-Atlantic at least $1 billion over just two polar-vortex days last year. However, opportunities for market manipulation and price gouging are opening up, according to recent reports.
The eBay Foundation’s recent partnership with website creator Kolabo may spell great potential for small businesses in Indonesia, where websites are still a growing concept. But it’s also helping to change the concept of selling to customers, by permitting small startups to reach bigger markets overseas.
If you resolved to be more informed and more connected in 2015, we’re here to help. Check out these 30 corporate social responsibility (CSR) pros to follow this year, and give that newsfeed a boost.
Benefit corporation law has been enacted in 19 states. Delaware is of particular significance because it is the recognized leader in corporate law, and over half of all public companies are domiciled there. California is the largest state and has provided the country with the benefit corporation model legislation. This article compares the two.
It’s the New Year; have you set your environmental footprint goals for 2015 and beyond? Setting emissions targets can be a daunting task, but it is also a very tangible way to demonstrate a strong commitment to corporate citizenship.
Last week, the Climate Trust, a mission-driven nonprofit that specializes in climate solutions, announced its second annual prediction list of 10 carbon market trends to watch in 2015.