Deals between so-called influencers — with a substantial social media following — and their advertisers are not always disclosed. This makes them a big problem when it comes to their impact on children, say advocacy groups. And those groups are fighting back.
Advertising & Marketing
This month, CoverGirl hired its first male brand ambassador, 17-year-old James Charles. The high-school senior is just one of many who are challenging conventional beauty norms and redefining what it means to be “masculine.” Fashion and beauty companies have no choice but to accept, and even celebrate, these trends.
An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five tips to help you reach that level.
What are some of the most garish pink ribbon-inspired cause marketing campaigns in recent memory? Here are five of the worst pinkwashing examples to be promoted during National Breast Cancer Awareness Month.
On Sept. 24, thinkPARALLAX and TriplePundit brought thought leaders to Autodesk’s San Francisco headquarters to discuss what’s new in sustainability communications.
Innovative medical companies with the potential to transform the country’s healthcare system are itching to take advantage of Silicon Valley’s startup incubators. But are the healthcare system and government regulators ready for them? We examine three “unicorns” that shook up the healthcare market — and almost lost everything in the process.
The terms “global warming” and “climate change” describe two interrelated and similar — but scientifically different — phenomena. But one term is increasingly used as the other is in retreat. When did this happen, and more importantly why?
BioLite employs 40 tenacious local sales agents in emerging markets who can captivate a crowd with their personalized pitches. Thanks to these in-person demonstrations, clean cookstoves can become a desirable, affordable and life-enhancing solution for tens of thousands of homes in India and sub-Saharan Africa.
Ben & Jerry’s spends about a fifth of its marketing budget to reach 10 million “fans”on social media. But technology is only the tool. Ben & Jerry’s keeps its fans close by speaking truth to power.
In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should “steal” these plays from the marketing playbook. What follows are four plays that have been “stolen” (a la Spygate) from the marketing playbook.
Instead of targeting the ‘cool kids’ with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.” That is quite a turnaround in messaging, but is it too late for the retailer?
Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating branded products and more, you’ll find a diverse array of tips and strategies.
During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue has an answer.