7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating branded products and more, you’ll find a diverse array of tips and strategies.

Buzzfeed Accused of Stealing Content Yet Again

In a recent op-ed, writer Akilah Hughes called for advertisers to stop sponsoring Buzzfeed’s YouTube channel over accusations that the site is a cauldron of pilfered content and stolen ideas.

BuzzFeed Takes a Stand Against Trump

On Monday the popular news site BuzzFeed announced that it terminated a $1.3 million advertising campaign with the Republican National Committee because of the tone of Donald Trump’s campaign.

4 Ways to Share Your Brand’s Philanthropic Story

Whether your company already has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. Making your corporate social responsibility (CSR) story readily accessible online is an effective way to engage consumers, attract more eyeballs and enhance your overall brand image.