Instead of targeting the ‘cool kids’ with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.” That is quite a turnaround in messaging, but is it too late for the retailer?
Advertising & Marketing
Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating branded products and more, you’ll find a diverse array of tips and strategies.
During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue has an answer.
In a recent op-ed, writer Akilah Hughes called for advertisers to stop sponsoring Buzzfeed’s YouTube channel over accusations that the site is a cauldron of pilfered content and stolen ideas.
Do you know what the top driver is for a retailer to create social good? How about a manufacturer? Ketchum and Carol Cone On Purpose just released a report that will tell you that and more.
Reading an almost 200-page political advertisement may not sound like the most entertaining way to spend your time, but Podemos, a Spanish left-wing political party, brought a fresh spin to the otherwise daunting task.
On Monday the popular news site BuzzFeed announced that it terminated a $1.3 million advertising campaign with the Republican National Committee because of the tone of Donald Trump’s campaign.
E-commerce offers great customer convenience and satisfaction. But one of the biggest problems facing the shopping medium is the byproducts and waste produced, the majority deriving from packaging.
The oddly emotional campaign sheds light on the sad reality that more than 40 percent of all food purchased in the U.S. each year goes to waste.
Whether your company already has a large digital footprint or you are looking to up your efforts, it’s time to take a closer look at your digital storytelling. Making your corporate social responsibility (CSR) story readily accessible online is an effective way to engage consumers, attract more eyeballs and enhance your overall brand image.