McDonald’s UK New Stakeholder Engagement Website Shows Signs of Progress

Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another approach. Instead of using an open social media platform in campaigns that seems to be more about advertising, it decided to build a new platform that will actually be more about engagement. The result is What Makes McDonald’s?, where stakeholders are invited to find the facts, share their views and ask McDonald’s a question or two.

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Mango Delayed Due to Climate Change

The people of India have a deep connection with mangoes. Every person claims to have at least one favorite kind but the Alphonso mango is undoubtedly the king. Anyone who has eaten it will attest that its distinctive flavor is hard to forget. However, the last couple of years have spelled trouble for mango farmers in India.

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Rooftop Fish: The Future of Urban Farming?

Zurich-based group designs a rooftop fish farm that can also grow vegetables – is this the future of local, sustainable, seasonal, and organic food?

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Pulling Indian Farmers Out of Poverty

This is the official entry of Akhila Vijayaraghavan for the Rio Blogger Prize. The winner of the prize gets to go to Rio to cover the climate talks in June. If you like what you read, please support her and like, share, comment and tweet the original on TckTckTck’s website.  One of the biggest deterrents … Continued

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World’s Largest Rooftop Farm Coming to Brooklyn

Brooklyn’s Sunset Park neighborhood will soon be home to a 100,000 square foot, multi-acre rooftop farm that will produce a million pounds of produce per year – enough to feed 5,000 people – without using any dirt. The farm will be built by BrightFarms, a new company with a unique business model that finances, builds, and operates hydroponic greenhouse farms for supermarkets and other retailers who purchase the produce.

Can McDonald’s Turn Its Twitter #McFail Around?

They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.