Beef or Cow? Researchers Find the Way We Talk About Meat Matters

In a study published this month in the journal Appetite, Norwegian researchers argue that the way meat is processed, labeled, and advertised makes it easier for consumers to dissociate their hamburger or steak from the animals they once were.

Millennials Push Fast Food Revenue Off a Cliff

McDonald’s faces a stark reality: Only 1 out of 5 millennials have ever sampled the signature Big Mac. With the emergence of millennials as the economic drivers of our economy, fast-food companies are nearing the brink of a revenue cliff.

3p Weekend: 10 Food Companies Going Fair Trade

Since October is Fair Trade Month, this week we tip our hats to major food and grocery companies making a shift to ethical sourcing. Did your favorite brand make the list?

The Case for Sourcing Beef from the Amazon

McDonald’s caught heat for its decision to once again source beef from some Amazon-based ranches in Brazil. The reversal, coming 27 years after the fast food giant said no to Amazon beef, deserves a closer look.