Consumers Are Confused on What is Green and Who to Trust

Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands 2010 conference. The positive news is that, as declared by Suzzane Shelton founder of Shelton Group, going green has “gone mainstream” with 64% of the population now actively looking for green products. … Continued


How Can We Create a True “Food Democracy”?

Oprah Winfrey has dedicated three shows to the sustainable food movement in as many years: there’s no surer sign that sustainable food has captured the public’s imagination.


McDonald’s Opposes Shareholder Proposal for Cage Free Eggs in US

McDonald’s fast food restaurant’s board of directors is recommending shareholders vote down a proposal to require five percent of the company’s eggs come from free-range hens. The change was proposed by the Humane Society of the United States. The McDonald’s board said “the science isn’t there” to support the benefits of cage-free living for chickens, … Continued


Are You Ready for Peak Sushi?

Over dinner a couple years ago, one of the foremost coastal attorneys in the nation ordered poke at a Hawaiian restaurant. “Eat up!” he told me. “Consumable fish will be gone in fifty years.” The National Marine Fisheries Service (NMFS)–an agency housed within the (National Oceanic and Atmospheric Administration (NOAA)–confirmed as much in its sixth … Continued


Could McDonald’s Replace Beef Burgers With Seitan? Would Anyone Notice?

When Friday rolls around, I sometimes like to write harebrained posts postulating some kind of zany idea. So here’s today’s: I ate at an airport McDonald’s the other day for the first time in ages. It was at once delicious and disturbing. I looked at the beef. Was it really beef? I mean, seriously, it … Continued

Nominate A Pioneering, Successful, Green Restaurant!

“Does green really sell,” is the question I am most consistently asked. Amanda’s is one of my favorite answers to this question. It is a restaurant that its founder, Amanda West, defines as “Whole Foods meets In–N-Out Burger.” It is also likely that Amanda’s represents the future of the fast food industry. America is a … Continued

NYC Announces Comprehensive Assessment of Urban Food Systems

“Too often we allow food issues to be pushed to the fringe of public policy,” admitted New York City Council Speaker Christine C. Quinn, in announcing the creation of “FoodWorks New York.” This initiative is the first attempt by the city government to implement a comprehensive assessment of the urban food system. Quinn’s objective? To … Continued

FAO Program Promotes Low-Emission Farming

Not to be too outdone by their COP 15 colleagues grabbing the world’s attention this week in Copenhagen, the United Nations Food and Agriculture Organization moved on a couple of climate change and food security fronts, including the launch of a multi-donor program to support sustainable, low-emission agriculture practices in developing nations. FAO announced that … Continued

McDonald’s Gets Green…In Its Logo

McDonald’s is doing things a little backwards. Usually, how it works is: companies go green, and then change their logo to reflect these new, sustainable practices. But McDonald’s Europe has decided to go ahead and make that logo switch first. An Associated Press article reports that European McDonald’s is exchanging its traditional red color for … Continued

Careers in Wind Farm Development: Real Estate Manager

This is the third article in a seven part series on careers in wind farm development. The first, second, third, and fourth parts can be viewed here. Wind turbines are frequently sited on parcels where the wind rights are leased from the landowner. A long-term contract must be created that covers many aspects of the … Continued

Labor and Agricultural Sustainability: Sister Issues

This is the sixth post in a series on the business of sustainable agriculture by the folks at Bon Appétit Management, a company that provides café and catering services to corporations, colleges and universities. To read past posts, click here. By Carolina Fojo A “City Girl” in Sustainable Ag…? Driving through Illinois with my friend, … Continued

End of the Beginning: Cleantech Group Offers Ten Predictions for 2010

The Cleantech Group, the guys who literally invented the word “cleantech” (and own the trademark — so watch out) today released “Ten Predictions for 2010: Trends to Watch For in Global Cleantech in the Year Ahead,” the investment information hub’s annual list of predictions for the future of clean technology. It’s actually a pretty juicy … Continued


Kiwis Planting the Seeds for Curbing Agricultural Emissions

New Zealand may not jump to mind as a guiding force in mitigating climate change, but if it can lead the charge to boost agricultural efficiencies, this island nation may just emerge as an important player. Tim Groser, New Zealand minister of trade and associate minister for climate-change issues, wrote for the Wall Street Journal … Continued

The Cost of McDonald’s Free Burger Giveaway

During the month of September, a McDonald’s promotion gave away free Angus beef burgers and paid the fares for public transportation users in six US cities– Atlanta, Baltimore, Chicago, Dallas, Denver, and Washington DC. Such news elicited an emotional cocktail of optimism and skepticism.  With Nike, Apple, and PG&E recently forfeiting their membership to the … Continued

A Rainforest SOS To The World

Yesterday The Prince’s Rainforest Project launched a global campaign to raise awareness for deforestation. The public campaign was originally launched back in May, garnering over 4 million views of their campaign frog videos and a long line of celebrity and corporate endorsements. The Prince’s Rainforest Project dates back to 2007 as a reaction to reports … Continued