Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another approach. Instead of using an open social media platform in campaigns that seems to be more about advertising, it decided to build a new platform that will actually be more about engagement. The result is What Makes McDonald’s?, where stakeholders are invited to find the facts, share their views and ask McDonald’s a question or two.
Food & Agriculture
McDonald’s shareholders yesterday overwhelmingly voted against a shareholder proposal that pushed the fast food titan to undertake a nutrition report of the company’s food products.
Jamie Oliver declared May 19th Food Revolution Day calling on “an international community of foodies, chefs, parents, educators, companies, activists and celebrities to arm people with the knowledge and tools to make healthier food choices.” But can he really make a difference?
The people of India have a deep connection with mangoes. Every person claims to have at least one favorite kind but the Alphonso mango is undoubtedly the king. Anyone who has eaten it will attest that its distinctive flavor is hard to forget. However, the last couple of years have spelled trouble for mango farmers in India.
This is the official entry of Akhila Vijayaraghavan for the Rio Blogger Prize. The winner of the prize gets to go to Rio to cover the climate talks in June. If you like what you read, please support her and like, share, comment and tweet the original on TckTckTck’s website. One of the biggest deterrents … Continued
Can McDonald’s and “Best of Green” be in the same sentence? Projects around the world have boosted the company’s efforts on energy efficiency and waste diversion.
Brooklyn’s Sunset Park neighborhood will soon be home to a 100,000 square foot, multi-acre rooftop farm that will produce a million pounds of produce per year – enough to feed 5,000 people – without using any dirt. The farm will be built by BrightFarms, a new company with a unique business model that finances, builds, and operates hydroponic greenhouse farms for supermarkets and other retailers who purchase the produce.
They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.
A call to action for Walmart and McDonald’s to support the Create Jobs for USA program and create entrepreneurial opportunities and jobs for low-income communities.
Chipotle is receiving criticism for its refusal to sign on to an agreement aimed at protecting farm workers on Florida farms where the company purchases tomatoes.
Wendy’s made the announcement on March 22, 2012 that it will require its U.S. and Canadian pork suppliers to outline plans to phase out the use of gestation crates.