Sustainability for All: Three Cheers for McDonalds

Often, when we think of sustainable companies and corporate social responsibility we think of Patagonia, Stonyfield, Seventh Generation and the like: companies that have sustainability as part of their DNA and stakeholder engagement as the foundation for company culture. But what about the sustainability efforts of not so green companies? What about the CSR initiatives … Continued

Tuttle's Red Barn, closing after 378 years.

New Hampshire Farm Closes After 378 Years

Eleven generations worked on this land near Dover, NH, but this current generation will be the last. The farm, or “Tuttle’s Red Barn,” which by some accounts is the oldest continually operating farm in the United States, will close.


McDonald’s New Localwashing Campaign

McDonald’s launched a new campaign recently, joining large brands like Starbucks and Barnes & Noble in the battle against actual local enterprises over the locavore (http://www.locavores.com/) market. New billboards in Seattle proclaim that the fries are made from spuds grown in Richland, a farming region about 200 miles from Seattle. But the fine print tells the real story: “Participation and duration may vary.”


Consumers Are Confused on What is Green and Who to Trust

Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands 2010 conference. The positive news is that, as declared by Suzzane Shelton founder of Shelton Group, going green has “gone mainstream” with 64% of the population now actively looking for green products. … Continued


How Can We Create a True “Food Democracy”?

Oprah Winfrey has dedicated three shows to the sustainable food movement in as many years: there’s no surer sign that sustainable food has captured the public’s imagination.


McDonald’s Opposes Shareholder Proposal for Cage Free Eggs in US

McDonald’s fast food restaurant’s board of directors is recommending shareholders vote down a proposal to require five percent of the company’s eggs come from free-range hens. The change was proposed by the Humane Society of the United States. The McDonald’s board said “the science isn’t there” to support the benefits of cage-free living for chickens, … Continued


Are You Ready for Peak Sushi?

Over dinner a couple years ago, one of the foremost coastal attorneys in the nation ordered poke at a Hawaiian restaurant. “Eat up!” he told me. “Consumable fish will be gone in fifty years.” The National Marine Fisheries Service (NMFS)–an agency housed within the (National Oceanic and Atmospheric Administration (NOAA)–confirmed as much in its sixth … Continued


Could McDonald’s Replace Beef Burgers With Seitan? Would Anyone Notice?

When Friday rolls around, I sometimes like to write harebrained posts postulating some kind of zany idea. So here’s today’s: I ate at an airport McDonald’s the other day for the first time in ages. It was at once delicious and disturbing. I looked at the beef. Was it really beef? I mean, seriously, it … Continued

Nominate A Pioneering, Successful, Green Restaurant!

“Does green really sell,” is the question I am most consistently asked. Amanda’s is one of my favorite answers to this question. It is a restaurant that its founder, Amanda West, defines as “Whole Foods meets In–N-Out Burger.” It is also likely that Amanda’s represents the future of the fast food industry. America is a … Continued

NYC Announces Comprehensive Assessment of Urban Food Systems

“Too often we allow food issues to be pushed to the fringe of public policy,” admitted New York City Council Speaker Christine C. Quinn, in announcing the creation of “FoodWorks New York.” This initiative is the first attempt by the city government to implement a comprehensive assessment of the urban food system. Quinn’s objective? To … Continued

FAO Program Promotes Low-Emission Farming

Not to be too outdone by their COP 15 colleagues grabbing the world’s attention this week in Copenhagen, the United Nations Food and Agriculture Organization moved on a couple of climate change and food security fronts, including the launch of a multi-donor program to support sustainable, low-emission agriculture practices in developing nations. FAO announced that … Continued

McDonald’s Gets Green…In Its Logo

McDonald’s is doing things a little backwards. Usually, how it works is: companies go green, and then change their logo to reflect these new, sustainable practices. But McDonald’s Europe has decided to go ahead and make that logo switch first. An Associated Press article reports that European McDonald’s is exchanging its traditional red color for … Continued

Careers in Wind Farm Development: Real Estate Manager

This is the third article in a seven part series on careers in wind farm development. The first, second, third, and fourth parts can be viewed here. Wind turbines are frequently sited on parcels where the wind rights are leased from the landowner. A long-term contract must be created that covers many aspects of the … Continued

Labor and Agricultural Sustainability: Sister Issues

This is the sixth post in a series on the business of sustainable agriculture by the folks at Bon Appétit Management, a company that provides café and catering services to corporations, colleges and universities. To read past posts, click here. By Carolina Fojo A “City Girl” in Sustainable Ag…? Driving through Illinois with my friend, … Continued

End of the Beginning: Cleantech Group Offers Ten Predictions for 2010

The Cleantech Group, the guys who literally invented the word “cleantech” (and own the trademark — so watch out) today released “Ten Predictions for 2010: Trends to Watch For in Global Cleantech in the Year Ahead,” the investment information hub’s annual list of predictions for the future of clean technology. It’s actually a pretty juicy … Continued