While the Greenpeace hoax against Shell’s Arctic drilling plans certainly grabbed the attention of many people as well as the media, it’s still not clear how effective it was at moving the needle. No one doubt mastering online activism is at least as important as mastering it offline, but is this hoax activism at all?
Food & Agriculture
If California’s Proposition 37 becomes law in November, the law would require most foods that contain genetically modified ingredients to be labeled. Should agri-business fight the labeling law or should they accept it as the will of the public, however unscientific they may be?
Our food system has become increasingly complex, and created barriers that make it very difficult for small regional farmers to successfully bring their products to market. There are fewer farmers today than at any point in American history, and the trend threatens our food security as we know it. By supporting our small farmers, and becoming involved, community members can play a vital role in growing our food system in a healthier direction.
International experts meeting in San Jose highlight a “smart eco-village” in Malaysia that can serve as a global model for sustainable development. Rimbunan Kaseh brings together modern aquaponics, renewable energy and affordable, energy-efficient “smart” housing in a development aimed at addressing rural poverty, rapid urbanization, environmental conservation and sustainable natural resource management.
After a long campaign, the GMO labeling law successfully makes it onto the November ballot in the state of California which is a key battleground.
The average age of farmers in Britain is increasing and those that are looking to retire are finding it difficult to find younger farmers to take over. Popular daily newspaper Metro reports that in order to give the farming profession a makeover, Farmers Weekly magazine has come up with the Farmers Apprentice program.
It’s not that farfetched – antibiotic-resistant strains of bacteria are on the rise, making bladder infections more difficult to treat.
Andrew Hobday, Mars’ Chief Sustainability Officer chats with Raz Godelnik at the Responsible Business Summit in New York about the sustainability efforts and challenges for a company that defined its sustainability mission 65 years ago.
A husband and wife team from the University of Toronto have recently published a book called The Locavore’s Dilemma: In Praise of the 10,000-Mile Diet. They argue that the locavore movement is misguided and will have disastrous effects if it is widely adopted. They write that,”locavorism can only result in higher costs and increased poverty, greater food … Continued
Avon has just started a new CR blog, Avon’s Calling, as the latest effort in its goal to be transparent and to offer a dialogue with their many stakeholders. What does Avon need to do to meet these goals?
A new report released by the Food Chain Workers Alliance, looks at the wages and working conditions of workers across the entire food chain, for the first time. The sector employs about 20 million people in the US and it comprises about one-sixth of the nation’s workforce. The report entitled ‘The Hands that Feed Us is based … Continued
In Italy McDonald’s has launched and relaunched the ridiculously-named McItaly burge, and the outrage throughout and beyond Italy has been swift, loud and almost universally condemning.
Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another approach. Instead of using an open social media platform in campaigns that seems to be more about advertising, it decided to build a new platform that will actually be more about engagement. The result is What Makes McDonald’s?, where stakeholders are invited to find the facts, share their views and ask McDonald’s a question or two.