McDonald’s CEO Don Thompson said last week that salads make up 2 to 3 percent of U.S. restaurant sales. In other words, McDonald’s customers might be into a grilled chicken but not so much into a grilled chicken salad. But whose fault is it and is McDonald’s decision to focus its advertising on hamburgers, not salads, the right one?
Food & Agriculture
The Stockholm International Water Institute (SIWI) named the Israeli drip irrigation technology firm Netafim its annual Industry Water Award winner.
A resolution at the McDonald’s annual shareholder meeting today will seek to prevent the fast food giant from marketing unhealthy food to children. While the majority of McDonald’s shareholders will likely reject the resolution when they vote, Sara Deon, director of Corporate Accountability International’s “Value [the] Meal” campaign insists that whether or not the resolution passes is of little consequence.
The court ruled unanimously in favor of Monsanto, concluding that patent exhaustion does not apply to this case and that Vernon Hugh Bowman violated Monsanto’s seed license.
Living wage proponents want to peg the minimum wage to the cost of living so that all workers, including those working in fast-food and retail settings can be assured a wage that will adequately cover their living expenses. While there is a fair amount of resistance to the idea in the U.S., the concept is catching on in the U.K., where employers report lower turnover and better worker attendance from happier employees. The companies are happy as well, since lower recruitment and retention costs mean better profits.
Move over, Iron Man. A new kind of “superfood” is emerging that promises to save more lives than your high-tech armor ever could. The Moringa Tree is a plant native to parts of Africa and Asia renowned for its nutritional value – each leaf contains seven times the Vitamin C of oranges, four times the vitamin A of carrots, four times the calcium of milk, three times the potassium of bananas and twice the protein of yogurt.
Soil is the most diverse ecosystem on the planet. Just one teaspoon contains as many as one billion bacteria, which provide vital services to support the growth of plant species and the myriad creatures who feed on them. Without healthy soil, everything from human health and food security to the resilience and biodiversity of the planet is at risk.
Hyundai’s latest ad about a man who tried to commit suicide by inhaling gas fumes in his garage but failed because the Hyundai he was in output 100 percent water emissions, was met with outrage. What does this latest marketing blunder tell the rest of us about sustainable marketing?
Introducing Olazul, a non-profit organization dedicated to develop sustainable livelihoods in balance with healthy ecosystems through the principle of ecological aquaculture.
Ethanol has seen several hiccups as of late. A drought has caused water shortages wreaking havoc on corn crops, driving up the price of ethanol fuel and jeopardizing its long-term viability. Increased costs and dwindling demand has already caused 10 percent of the nation’s ethanol plants to halt production. According to the USDA, the record-high corn prices could spike by as much as 19 percent in 2013.
The more nuanced aspects of the GM debate are beginning to find voice. Leading environmentalists, including two of the UK’s highest profile ones, Jonathon Porritt and Tony Juniper, say that their minds are not closed as to the future of GM.
World Water Day this year highlights the role of cooperation in managing the many competing needs for the resource, a topic near and dear to Future 500’s heart. Demand for water is surging as global population booms and developing economies continue their steady hum. Meanwhile, climate change is projected to greatly alter water supply, placing additional strain on … Continued
“We need women playing a role at all levels, from product development to government policy – alongside their role as consumers, making choices for themselves and their families. Many women do not realise the huge impact they could have on society and the environment.”
This post first appeared on GreenBiz and can be viewed here. In recent weeks, McDonald’s, Coca-Cola and Clorox’s Green Works have been the targets of sometimes scathing criticism for launching sustainability-related campaigns. These campaigns have been described by some as “breathtakingly dumb,” “ridiculous” and “not so sustainable.” While each campaign is different, all three strive to … Continued