Nike will release a high-performance hijab for female Muslim athletes next year, becoming the first major athletic brand to design such an item targeted to the Muslim market.
The 32-team World Cup is usually a global gold mine for FIFA and its sponsors, which pay up to $50 million to have their brands associated with the event. But so far, sponsors aren’t flocking to align their brands with the 2018 World Cup in Moscow.
Scientists speculate that if climate change continues on its current trajectory, there won’t be a future for the Summer Olympics, due to the decreasing number of “safe cities” to hold the games.
In a letter to FIFA, a Dutch labor organization asked soccer’s international governing body to pay damages to a Bangladeshi migrant worker by the end of this month or face a court case in Zurich. The group says the worker’s story is emblematic of the ongoing abuses migrant workers face in Qatar while building stadia to host the 2022 World Cup.
In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should “steal” these plays from the marketing playbook. What follows are four plays that have been “stolen” (a la Spygate) from the marketing playbook.
With the Olympic Games due to start this weekend, Rio de Janeiro is far behind in its pledge to clean up polluted shorelines. So, doctors are arming athletes with sage advice: If you plan to compete in Rio’s sewage-laden waters, keep your mouth closed.
Michael Jordan, one of the most decorated athletes of all time, used his stage and his bank account to speak out on the recent shootings of African Americans and police officers.
In what many hailed as a victory for progress, the NBA will move the 2017 All-Star Game out of Charlotte, North Carolina, in response to the state’s anti-LGBT legislation.
Many Americans think of golf as an old sport with dated practices and traditions. This notion is prevalent on many levels throughout the game — none more so than the industry’s attempts to be a good environmental steward. But signs point to some improvement.
No one wants to get called out. But in this case, you asked for it by repeatedly and unapologetically proclaiming on national TV that cutting down 15,000 trees improved the course that hosted this year’s U.S. Open.
The PGA Tour announced earlier this week that it would move a key tour date, held at a Donald Trump-owned golf resort in Miami since 1962, to the Club de Golf Chapultepec in Mexico City.
Marijuana use is still an offense within the world of professional sports; just about every professional league or athletics association says cannabis is a no-no under their blanket policies related to drug use. Former NFL player Ricky Williams wants to change that.