Athletes Score Free Anti-Zika Condoms for Rio Olympics

The Australian company Starpharma Holdings will partner with the condom manufacturer Ansell to supply the Australian Olympic team with condoms that the companies say can offer antiviral protection against Zika.

No Olympic CSR Medals This Year: Companies Avoid Rio 2016

Many companies are staying away from Brazil in the countdown to this year’s Olympics, which is a lost opportunity for corporations seeking a platform to showcase their corporate social responsibility (CSR) agendas.

The Extreme Sport of Entrepreneurship

Allison Maslan, a serial entrepreneur and trapeze practitioner, shares pointed lessons her sporting passion taught her about life in business.

Fontus Water from Air Technology: The Answer to Water Insecurity?

Love those remote, out-of-the-way places but loathe the load of water you have to carry on your bike? A new startup has an answer that generates water from air in a bottle. Now, if someone could just design an apparatus to furnish drinking water to the 663 million people who don’t have it…

Sustainability is About Saving Sport, Says Adidas

Athletic apparel giant Adidas announced that it is retooling its sustainability strategy in order to ensure that sporting activities will long endure. “Sport Needs a Space” is the company’s new mantra.

The Rise of Eco-Athleisure

From the birth of the mainstream “athleisure” movement to boundary-pushing icons like Serena Williams, fashion has inspired many of us to suck it up and hit the gym in the style. We, as consumers, have the power to demand pragmatic innovation and change our purchasing behavior to support a more sustainable business model in the industry.

No, Chocolate Milk Doesn’t Help with Concussions After all

A research fiasco at the University of Maryland College Park finally ended last week when the university’s administration returned over $228,000 in funds. The cash contributed to a dubious study that claimed a brand of chocolate milk alleviated the health effects of concussions.

Comparison to Big Tobacco Has NFL Fuming

NFL executives are infuriated with the New York Times’ suggestion that the league has had longstanding ties to the tobacco industry. The NFL is now so angry at the allegations that they have demanded that the Times’ editors retract the story.

Save Yoga from Plastic

By Malika Baruah Yoga has been practiced for more than 3,000 years and is rooted in the aim to bring its practitioners’ bodies and minds into harmony with the universe. In this fast-paced modern world, more and more people are turning to this ancient practice. However, the explosion in popularity and commercialization has pulled yoga away … Continued

3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are in it for the Puppy Bowl. But most everyone wants to see what crazy spots are being dropped in the year’s most expensive commercial breaks. Of course, the TriplePundit team couldn’t wait to dive in and see how these advertisements fare when it comes to the triple bottom line.

Super Bowl 50 Aims To Be the Greenest Ever

The Super Bowl 50 Host Committee says this year’s game will be the greenest one yet. The committee aims to achieve a “green legacy” by putting together what it describes as a “net-positive” event.

Playing Our Part: The Bigger Play Around Super Bowl 50

The Bay Area Super Bowl 50 Host Committee has publicly committed to make this the first ‘net positive Super Bowl’ — meaning they plan to do more good than harm for Bay Area communities, socially, environmentally, and economically.