Green Marketing, Sustainable Branding, Environmentally Safe
Resources & Information related to Green Marketing, Sustainable Branding, Environmentally Safe, Green Branding and more.
Saudi Arabia Plans $109 Billion Solar Future
Saudi Arabia will seek investors interested in a $109 billion plan to generate power from solar energy. The ambitious plan calls for a long term goal of generating an entire third of the nation’s electricity from solar power by the year 2032.
Sunrun Presents: Green Marketing 3.0
While the debate on the death of green marketing is far from being over, we see signs that green marketing is not only living but also evolving. Interestingly, these vital signs come from the solar industry, where Sunrun, the largest home solar company in the U.S., is running an advertising campaign that can be characterized as the next generation of green marketing. In other words: welcome to green marketing 3.0.
It’s Biodegradable! Or is it? How to Distinguish the Green from the Greenwash: Part II
One can categorize ecolabels in a number of ways: who issues them, whether they apply to the entire company or just specific products, and whether they are general or industry specific. Let’s start with the type of issuing organization.
How to Distinguish the Green from the Greenwash
I walked into the pet store and asked for biodegradable poop bags, and the clerk pointed me to some bags hanging in a display case. On the packaging, there was a picture of the earth with some recycling arrows around it and the words “earth friendly.” If I didn’t happen to be in the sustainability field, I might have taken this information at face value and bought the bags.
What Green Consumer Polls Should Really Be Asking
There is a disconnect between the results of green polls and sales numbers. What should green surveys really be asking?
What Secrets Are Hiding Off Your Balance Sheet?
What is your company’s most important asset? Most of you will say “people.” Many CEOs say this as well. However, where are people on the financial statements?
5 Lessons on Consumers’ Preference for Purpose
Edelman’s global research provides some interesting figures showing the power of purpose among consumers, including some valuable lessons both for consumers and companies. Here are five of them:
Is M&S’s Shwopping a True Revolution or a Philanthropic Effort Doomed to Fail?
The new M&S new shwopping campaign has an ambitious goal – recycling as many clothes as M&S sells – that’s around 350 million annually. It sounds like a good idea as it transforms hundreds of M&S stores into dropping points of old clothes, making it easier for the British to keep their clothes out of landfills. Still, it is not clear if M&S’s new campaign can actually succeed in changing people’s behavior, as well as if this is the best way to keep clothes from landfills.
The Truth Will Out: The Power of Crowds
Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.
Green Data Centers: Is It Worth Running a “Losing” Race?
Explosive growth in mobile computing and cloud services has industry players, public and private sector organizations focused on greening the data center. But with investments and data center facilities growing exponentially, it’s more than likely that electricity demand will far outstrip energy savings and renewable energy gains.
Target Hits a Bullseye Introducing Sustainability to a Mass Market
A Bullseye View is one of Target’s approaches towards humanizing the company and shining the spotlight on its vendors, including those making sustainable products.
Geothermal Gives Missouri Bragging Rights to “Hottest School”
If Missouri University of Science and Technology wasn’t already on your list of hot schools, now its day has come. Missouri S&T has just broken ground on a new geothermal energy project that will replace three decades-old power plants that currently burn coal and wood chips. The new system will reduce the school’s carbon dioxide [...]
10 Ways Walmart is Failing on Sustainability: Can It Improve?
To help people better evaluate Walmart’s claims of being a green leader, Food & Water Watch and the Institute for Local Self-Reliance have published their Top Ten Ways Walmart Fails on Sustainability. While their perspective differs from TriplePundit’s, we welcome their participation on the site.
Ford Determined to Win Hearts and Minds with Focus EV
Ford teams with SHFT.com on electric vehicle and sustainability awareness campaign to support Ford Focus electric vehicle.
How Green Affiliate Marketing Can Grow Your Sustainable Business
Green affiliate marketing is a powerful marketing channel overlooked by merchants of eco-friendly products. Here are three ways green merchants can benefit from affiliate marketing.
NASCAR Goes Green with All-Electric Ford Focus Pace Car
If you have ever raced a tiny electric car around a plastic track in your parents’ basement while imagining yourself behind the wheel, this one’s for you: for the first time ever, NASCAR will feature an all-electric pace car at its NASCAR Sprint Cup Series race coming up at Richmond International Raceway on April 28. Ford [...]
Philadelphia Inks Historic Green Agreement with EPA
Philadelphia Mayor Michael A. Nutter joined in an unprecedented 25-year agreement with the U.S. EPA that will pump $2 billion into the city for new investment in green infrastructure.
Social Media: A New Tactic for Corporate Sustainability?
Companies are increasingly using social media as a tactic for corporate social responsibility and sustainability communications.
Staples and HP Offer Free, Responsible E-Waste Recycling
Staples and HP are implementing a FREE e-waste recycling program. Their program is a great answer that local businesses and communities have been seeking to address the challenge where up to 80 percent of America’s annual ewaste is not recycled representing approximately 300 million electric devices being dumped into landfills.
Ford, Yahoo! Join in a Reality Effort to Promote New EV
Ford and Yahoo will parter on a new reality show program, Plugged In, that will promote the launch of the automaker’s new Focus Electric.
Retail Construction Starts will Stay at Record Lows until Debt Maturities are Resolved
By Elaine Misonzhnik The recent opening of Taubman Centers’ new mall in Salt Lake City might have marked a nice symbolic moment for the retail real estate industry, but it’s not about to usher in a new era of construction abandon. In spite of a slight rebound in retail real estate fundamentals, U.S. developers still feel skittish [...]
Chipotle Refuses to Sign Popular Farm Worker Protection Agreement
Chipotle is receiving criticism for its refusal to sign on to an agreement aimed at protecting farm workers on Florida farms where the company purchases tomatoes.
Wendy’s Denies Using Pink Slime, Ever
On Friday Wendy’s ran advertisements in eight major American newspapers that state pink slime was never used in its products.
Corporate Donations Catch Fire at Burning Man
Just kidding! Happy April Fools 2012 :-) American corporate icon General Electric (NYSE: GE) said this week it plans to donate and distribute 1,000 eco-efficient black and day-glo lights at this year’s annual Burning Man festival in Nevada’s Black Rock Desert. The surprise donation was announced at a press conference March 30 by GE chairman [...]
Walmart’s Sustainability Efforts Stall Under New Leadership
Several years after Lee Scott’s departure as CEO, something has gone seriously wrong with Walmart’s sustainability progress.
Reduce Waste, Energy and Water – and Boost Your Bottom Line
Public companies are increasingly tracking earth-related metrics, from waste to water to carbon and energy. As a HIP investor, you will see improvements in reporting these metrics over time, and will be better prepared to identify leading companies who will have higher profits and shareholder value.
Consumers Will Save The World (If You Give Them Points)
Consumers will take green actions, if you reward them for it. But what’s the reward they’re looking for?
Harley-Davidson Embraces Sustainability, but Will Its Customers?
As Harley-Davidson begins to ramp up their sustainability initiatives, it’s unclear how the company will balance the masculine, rebel-like nature of the brand with the pressure to adopt a more conscious, caring approach to conducting business.
Current Engagements
Best Practices in Corporate Volunteering
Communicating Corporate Responsibility with AHA
The Future of Fair Trade with Fair Trade USA
Bard College MBA in Sustainability
Sustainability Ratings and Key CSR Topics
How to Invest for Income and Impact
Energy Options: Pros and Cons from Solar to Nuclear
[coming soon] The Green Beer Series 2012
[Register for our GRI Certified Training Course]
Where We’re Going
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:
Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
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