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><channel><title>Triple Pundit: People, Planet, Profit &#187; Green Marketing, Sustainable Branding, Environmentally Safe</title> <atom:link href="http://www.triplepundit.com/category/marketing-branding/feed/" rel="self" type="application/rss+xml" /><link>http://www.triplepundit.com</link> <description>Business, Better. Since 2005</description> <lastBuildDate>Fri, 10 Feb 2012 00:47:17 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Jeffrey Hollender&#8217;s Recipe for a Better (European Style) Future</title><link>http://www.triplepundit.com/2012/02/jeffrey-hollender-recipe-better-future-nyu/</link> <comments>http://www.triplepundit.com/2012/02/jeffrey-hollender-recipe-better-future-nyu/#comments</comments> <pubDate>Thu, 09 Feb 2012 10:08:03 +0000</pubDate> <dc:creator>Raz Godelnik</dc:creator> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[social inequality]]></category> <category><![CDATA[citizens united]]></category> <category><![CDATA[CSR]]></category> <category><![CDATA[GE]]></category> <category><![CDATA[Jeffrey Hollender]]></category> <category><![CDATA[nyu]]></category> <category><![CDATA[Seventh Generation]]></category> <category><![CDATA[triodos]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=100461</guid><description><![CDATA[Jeffrey Hollender’s talk on Tuesday at NYU wasn’t probably listed on Time Out NY, but nevertheless it was one of the best shows the city provided that night. Hollender, an almost impossible combination of a CEO and a rebel, is never boring no matter how many times you get to hear him. Combining gloomy economic and social observations with funny anecdotes, he managed to charm the dozens of students that packed the room, sending them home afterwards with his innovative ideas (some would say 'European') on how to get the U.S. economy back on the track towards a sustainable future.]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/jeffrey-hollender-recipe-better-future-nyu/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Monsanto Fails UCS Test for Sustainable Agriculture</title><link>http://www.triplepundit.com/2012/02/monsanto-fails-ucs-test-sustainable-agriculture/</link> <comments>http://www.triplepundit.com/2012/02/monsanto-fails-ucs-test-sustainable-agriculture/#comments</comments> <pubDate>Wed, 08 Feb 2012 10:07:04 +0000</pubDate> <dc:creator>RP Siegel</dc:creator> <category><![CDATA[Agriculture & Food, Food Safety, Food Security]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Greenwashing]]></category> <category><![CDATA[Policy & Government]]></category> <category><![CDATA[Biodiversity]]></category> <category><![CDATA[Bt Corn]]></category> <category><![CDATA[gene contamination]]></category> <category><![CDATA[GMO crops]]></category> <category><![CDATA[herbicide resistance]]></category> <category><![CDATA[monsanto]]></category> <category><![CDATA[Roundup Ready]]></category> <category><![CDATA[Union of Concerned Scientists]]></category> <category><![CDATA[usda]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=100402</guid><description><![CDATA[Monsanto likes to think of itself as a sustainable agriculture company. They proudly trumpet their commitment to improving crop yields in the face of an ever-increasing human population, which they put forth as the very essence of sustainability.  In truth, they are pursuing a sustainable objective in an unsustainable fashion. UCS  senior scientist Doug Gurian-Sherman claims that Monsanto, “is producing more engineered seeds and herbicide and improving its bottom line, but at the expense of conservation and long-term sustainability.”]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/monsanto-fails-ucs-test-sustainable-agriculture/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Business Support for Communities Could be Waning</title><link>http://www.triplepundit.com/2012/02/harvard-business-school-study-shows-business-support-communities-could-be-waning/</link> <comments>http://www.triplepundit.com/2012/02/harvard-business-school-study-shows-business-support-communities-could-be-waning/#comments</comments> <pubDate>Mon, 06 Feb 2012 10:15:39 +0000</pubDate> <dc:creator>CSRHUB</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Clean Technology, Recycling, Renewable Energy]]></category> <category><![CDATA[Climate Change]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Greenwashing]]></category> <category><![CDATA[leadership]]></category> <category><![CDATA[People Solutions]]></category> <category><![CDATA[brand innovation]]></category> <category><![CDATA[brand loyalty]]></category> <category><![CDATA[corporate behavior]]></category> <category><![CDATA[corporate social responsibility]]></category> <category><![CDATA[Sustainability]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=100021</guid><description><![CDATA[Consumer boycotts and pocketbook pressure has been effective in the past in changing corporate behavior. How do we keep the pressure on to keep companies incentivized to do the right thing?]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/harvard-business-school-study-shows-business-support-communities-could-be-waning/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Social Media Really Can Produce Social Change</title><link>http://www.triplepundit.com/2012/02/social-media-really-produce-social-change/</link> <comments>http://www.triplepundit.com/2012/02/social-media-really-produce-social-change/#comments</comments> <pubDate>Fri, 03 Feb 2012 10:06:39 +0000</pubDate> <dc:creator>3p Guest Author</dc:creator> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[danone]]></category> <category><![CDATA[environmental issues]]></category> <category><![CDATA[foursquare]]></category> <category><![CDATA[general electric]]></category> <category><![CDATA[global warming]]></category> <category><![CDATA[green innovation]]></category> <category><![CDATA[social media campaigns]]></category> <category><![CDATA[social responsibility]]></category> <category><![CDATA[Starbucks]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99648</guid><description><![CDATA[Across the digital universe, brands are asking consumers to click for the good of the planet.  Many social media-driven initiatives are naturally intended to build greater awareness of the brand’s own social responsibility positioning. But in asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour? Can social media help build a more sustainable society, one campaign at a time?]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/social-media-really-produce-social-change/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Economic Prosperity vs. Environmental Stewardship in China</title><link>http://www.triplepundit.com/2012/02/economic-prosperity-environmental-stewardship-china/</link> <comments>http://www.triplepundit.com/2012/02/economic-prosperity-environmental-stewardship-china/#comments</comments> <pubDate>Fri, 03 Feb 2012 10:02:50 +0000</pubDate> <dc:creator>Smith School of Business</dc:creator> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Water, Water Scarcity Crisis, Water pollution]]></category> <category><![CDATA[cadmium]]></category> <category><![CDATA[china]]></category> <category><![CDATA[economic prosperity]]></category> <category><![CDATA[environmental stewardship]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99871</guid><description><![CDATA[By Amadou M. Cissé, EMBA 12, Robert H. Smith School of Business, University of Maryland A few days ago, on my way home I was listening to NPR and I heard about yet another chemical spill in a river in China.  It turns out that seven people had been detained in connection with the toxic [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/economic-prosperity-environmental-stewardship-china/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Moving Beyond Green: The Rainbow Within CSR</title><link>http://www.triplepundit.com/2012/02/moving-beyond-green-rainbow-csr/</link> <comments>http://www.triplepundit.com/2012/02/moving-beyond-green-rainbow-csr/#comments</comments> <pubDate>Thu, 02 Feb 2012 10:09:58 +0000</pubDate> <dc:creator>CSRHUB</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[community]]></category> <category><![CDATA[corporate ratings]]></category> <category><![CDATA[corporate social responsibility]]></category> <category><![CDATA[csrhub]]></category> <category><![CDATA[environment]]></category> <category><![CDATA[Environmentally responsible]]></category> <category><![CDATA[governance]]></category> <category><![CDATA[leadership]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99226</guid><description><![CDATA[Are people who care about CSR all only focused on environmental issues? It is important to investigate further what are the values that people care most about in corporate performance. ]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/02/moving-beyond-green-rainbow-csr/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Green Procurement and Business: What It&#8217;s All About</title><link>http://www.triplepundit.com/2012/01/green-procurement-business-all-about-2/</link> <comments>http://www.triplepundit.com/2012/01/green-procurement-business-all-about-2/#comments</comments> <pubDate>Tue, 31 Jan 2012 09:50:33 +0000</pubDate> <dc:creator>3p Guest Author</dc:creator> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Supply Chain]]></category> <category><![CDATA[waste]]></category> <category><![CDATA[Asda]]></category> <category><![CDATA[flyerzone]]></category> <category><![CDATA[Green procurement]]></category> <category><![CDATA[office supplies]]></category> <category><![CDATA[Tesco]]></category> <category><![CDATA[waitrose]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99096</guid><description><![CDATA[Flyerzone is an online printing company that offers design agency quality services without charging design agency prices. Drawing on the talent of our international network of artists, we add new designs and templates to the site every day, offering our customers a huge range of choices all in one place, at a price they can afford.
We do this by integrating our environmental philosophy with our commercial model: by reducing waste, recycling and using vegetable-based inks, Flyerzone uses as few resources as possible without compromising on the quality of its work. By sourcing 99 per cent of our paper from Forest Stewardship Council-certified forests, we ensure our business is sustainable in both the commercial and the environmental sense.]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/green-procurement-business-all-about-2/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>7 Trends That Will Shape Sustainable Consumption in 2012</title><link>http://www.triplepundit.com/2012/01/7-trends-will-shape-sustainable-consumption-2012/</link> <comments>http://www.triplepundit.com/2012/01/7-trends-will-shape-sustainable-consumption-2012/#comments</comments> <pubDate>Mon, 30 Jan 2012 10:12:33 +0000</pubDate> <dc:creator>Raz Godelnik</dc:creator> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Amazon]]></category> <category><![CDATA[apps]]></category> <category><![CDATA[BBMG]]></category> <category><![CDATA[brands]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[green brands]]></category> <category><![CDATA[Patagonia]]></category> <category><![CDATA[Sony]]></category> <category><![CDATA[sustainable brands]]></category> <category><![CDATA[sustainable consumption]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99246</guid><description><![CDATA[The first month of 2012 is almost over, but it’s still difficult to envision how this year will look like, especially when it comes to the interaction between consumption and sustainability. One of the people who came for our help is Raphael Bemporad, the founding partner and Chief Strategy Officer of BBMG. He offered on Sustainable Brands a list of five trends that he believes will shape sustainable brands in 2012. This is a great list and we’d like to share it with you, adding our point of view as well as two more trends to watch for.]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/7-trends-will-shape-sustainable-consumption-2012/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>How to Leverage Collaboration to Make Your Business Thrive</title><link>http://www.triplepundit.com/2012/01/finding-supporting-new-models-collaboration-good/</link> <comments>http://www.triplepundit.com/2012/01/finding-supporting-new-models-collaboration-good/#comments</comments> <pubDate>Mon, 30 Jan 2012 10:00:38 +0000</pubDate> <dc:creator>3p Guest Author</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[leadership]]></category> <category><![CDATA[Policy & Government]]></category> <category><![CDATA[Social Enterprise, Social Entrepreneurship]]></category> <category><![CDATA[100 Best]]></category> <category><![CDATA[collaboration]]></category> <category><![CDATA[CommitForum]]></category> <category><![CDATA[CR magazine]]></category> <category><![CDATA[CROA]]></category> <category><![CDATA[government]]></category> <category><![CDATA[ngo]]></category> <category><![CDATA[partnership]]></category> <category><![CDATA[project red]]></category> <category><![CDATA[public-private]]></category> <category><![CDATA[USAID]]></category> <category><![CDATA[Western Union]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=98938</guid><description><![CDATA[Here are some tips for restructuring challenge campaigns to make them more successful. ]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/finding-supporting-new-models-collaboration-good/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Timberland Eco-labels Go Beyond Green Info</title><link>http://www.triplepundit.com/2012/01/timberland-ecolabels-beyond-green-info/</link> <comments>http://www.triplepundit.com/2012/01/timberland-ecolabels-beyond-green-info/#comments</comments> <pubDate>Thu, 26 Jan 2012 10:10:11 +0000</pubDate> <dc:creator>Andrea Newell</dc:creator> <category><![CDATA[Clean Technology, Recycling, Renewable Energy]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[EcoLabels]]></category> <category><![CDATA[intentional design]]></category> <category><![CDATA[Jacquelyn Ottman]]></category> <category><![CDATA[Mark Newton]]></category> <category><![CDATA[materials footprint]]></category> <category><![CDATA[Timberland]]></category> <category><![CDATA[Timberland online tech guide]]></category> <category><![CDATA[USDA nutrition labels]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=99035</guid><description><![CDATA[In 2007, Timberland pioneered eco-labels on their apparel, modeling them after USDA nutrition labels. The imitation was deliberate, said VP of Corporate Social Responsibility, Mark Newton. With the wealth of green information that is currently tracked, measured, analyzed and debated, the intent was to capture the essence of several large categories on a very small [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/timberland-ecolabels-beyond-green-info/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Smart Phone Apps: Weapons of the Green Economic Revolution</title><link>http://www.triplepundit.com/2012/01/smart-phone-apps-green-economic-revolutions-gun/</link> <comments>http://www.triplepundit.com/2012/01/smart-phone-apps-green-economic-revolutions-gun/#comments</comments> <pubDate>Thu, 26 Jan 2012 10:04:08 +0000</pubDate> <dc:creator>Bill Roth</dc:creator> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Android app]]></category> <category><![CDATA[bill roth]]></category> <category><![CDATA[Earth 2017]]></category> <category><![CDATA[Good Guide app]]></category> <category><![CDATA[green app]]></category> <category><![CDATA[green builds business]]></category> <category><![CDATA[Green Economic Revolution]]></category> <category><![CDATA[iphone app]]></category> <category><![CDATA[Sea Food Watch app]]></category> <category><![CDATA[smart phone app]]></category> <category><![CDATA[Staples app]]></category> <category><![CDATA[Sustainability]]></category> <category><![CDATA[the secret green sauce]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=98950</guid><description><![CDATA[Apple announced that it sold 37 million iPhones during the last quarter of 2011. That is equal to everyone living in California buying an iPhone during the holiday season. The Pew Research Center reports that during this same time period tablet (iPad) and e-reader ownership doubled, resulting in one out of three of us now owning this type [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/smart-phone-apps-green-economic-revolutions-gun/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Winning Bids Going Green in HR and Risk Management</title><link>http://www.triplepundit.com/2012/01/winning-bids-going-green/</link> <comments>http://www.triplepundit.com/2012/01/winning-bids-going-green/#comments</comments> <pubDate>Mon, 23 Jan 2012 10:10:03 +0000</pubDate> <dc:creator>Bill Roth</dc:creator> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Green Team]]></category> <category><![CDATA[Supply Chain]]></category> <category><![CDATA[bill roth]]></category> <category><![CDATA[Earth 2017]]></category> <category><![CDATA[green best practices]]></category> <category><![CDATA[green builds business]]></category> <category><![CDATA[Green Business Coach]]></category> <category><![CDATA[green supply chain]]></category> <category><![CDATA[green teams]]></category> <category><![CDATA[insurance]]></category> <category><![CDATA[Marsh & McLennan Companies]]></category> <category><![CDATA[risk management]]></category> <category><![CDATA[the secret green sauce]]></category> <category><![CDATA[USHCC]]></category> <category><![CDATA[winning bids]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=98492</guid><description><![CDATA[“Our business revenues are directly tied to winning competitive bids,” explains Elizabeth Barry, Chief Sustainability Officer of Marsh &#38; McLennan Companies. “Over the last couple of years an increasing number of our customers are inserting into their bid packages questions that seek documentation of our company’s sustainability commitment.” Barry’s comments reflect the growth of the [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/winning-bids-going-green/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Clif Bar Story: An Interview with Director of Environmental Stewardship Elysa Hammond</title><link>http://www.triplepundit.com/2012/01/clif-bar-story-interview-vp-elysa-hammond/</link> <comments>http://www.triplepundit.com/2012/01/clif-bar-story-interview-vp-elysa-hammond/#comments</comments> <pubDate>Fri, 20 Jan 2012 10:05:48 +0000</pubDate> <dc:creator>Bard College MBA</dc:creator> <category><![CDATA[Agriculture & Food, Food Safety, Food Security]]></category> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[leadership]]></category> <category><![CDATA[bard]]></category> <category><![CDATA[Bard MBA in Sustainability]]></category> <category><![CDATA[Clif Bar Company]]></category> <category><![CDATA[corporate social responsibility]]></category> <category><![CDATA[Eban Goodstein]]></category> <category><![CDATA[Elysa Hammond]]></category> <category><![CDATA[green business]]></category> <category><![CDATA[Triple Bottom Line]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=98360</guid><description><![CDATA[Forget the triple bottom line: the folks at Clif Bar manage for five separate objectives. Find out how they manage it. ]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/clif-bar-story-interview-vp-elysa-hammond/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Leveraging Deficits: How the Best Corporate Citizens Drove Cross-Sector Collaboration During the Great Recession</title><link>http://www.triplepundit.com/2012/01/leveraging-deficits-best-corporate-citizens-drove-cross-sector-collaboration-during-great-recession/</link> <comments>http://www.triplepundit.com/2012/01/leveraging-deficits-best-corporate-citizens-drove-cross-sector-collaboration-during-great-recession/#comments</comments> <pubDate>Fri, 20 Jan 2012 09:50:39 +0000</pubDate> <dc:creator>3p Guest Author</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[leadership]]></category> <category><![CDATA[Policy & Government]]></category> <category><![CDATA[Social Enterprise, Social Entrepreneurship]]></category> <category><![CDATA[best practice]]></category> <category><![CDATA[collaboration]]></category> <category><![CDATA[CommitForum]]></category> <category><![CDATA[Corporate Citizenship]]></category> <category><![CDATA[Corporate Responsibility]]></category> <category><![CDATA[CR magazine]]></category> <category><![CDATA[CROA]]></category> <category><![CDATA[CSR]]></category> <category><![CDATA[ngo]]></category> <category><![CDATA[partnership]]></category> <category><![CDATA[public-private]]></category> <category><![CDATA[Sustainability]]></category> <category><![CDATA[top100 corporate citizens]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=98314</guid><description><![CDATA[With a "renaissance" in how companies, NGOs, and governments are collaborating to tackle some of our toughest challenges, this blog post looks in-depth at the specific new models and practices that are emerging in cross-sector collaboration. ]]></description> <wfw:commentRss>http://www.triplepundit.com/2012/01/leveraging-deficits-best-corporate-citizens-drove-cross-sector-collaboration-during-great-recession/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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