Green Marketing, Sustainable Branding, Environmentally Safe

Obama-mania is sweeping the nation and concern for the environment, seeping into our collective conscience, is increasingly less likely to be perceived as the hobbyhorse of the liberal elite. As this surge of enthusiasm converges with recession it presents an opportunity for savvy marketing. The reusable packaging industry, as represented by the Reusable Packaging Association [...]

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As companies and marketers continue to attempt to decode Cause Marketing in determining how best to incorporate it into their efforts, a new conundrum emerges. One that centers around Corporate Social Responsibility and the overall cultural philosophy of a company. For some, it becomes a separation of Church and State issue whereby cause-related activities do [...]

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One of the latest buzzwords clamoring around the cybersphere is ‘Cause Marketing.’ And there is no shortage of opinions — or definitions – for the concept as marketers scramble to incorporate cause-related activities into their strategy, hoping to tap into the halo effects of a goodwill perception in response to overwhelming research indicating that this [...]

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Around this time of year, big Fortune 500 companies resuscitate their annual giving campaigns, tossing boatloads of cash at a variety of charities in an attempt to demonstrate their philanthropic side, garnering a substantial amount of PR in the process. Meanwhile, in most cases, these very same companies are those engaging in socially irresponsible business [...]

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Most ecopreneurs are familiar with the tenets of running a sustainable business — People, Planet, Profit, and, most importantly, in equal priority. Building a sustainable and eco-focused business is based upon a commitment to the welfare of society — and the environment — with the same emphasis as earning a profit. This turns traditional business [...]

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If you are interested in how companies are leveraging sustainability to build their brands, there is a good chance you are familiar with the Sustainable Brands conference, which was hosted in Monterey, California this year. Triple Pundit is a sponsor of their newest production, the Sustainable Brands International conference, which will be held in Miami [...]

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Multinational oil industry giant Royal Dutch Shell yesterday held an engaging live Web chat and supporting panel discussion on a topic of increasingly vital importance: Communicating sustainability. What does sustainability mean? How are energy and business organizations addressing sustainability, as well as communicating to the public? These and more were discussed…

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bottle, BPA free, green, proforma, proformagreen, promotion, promotional, spa, sports

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This is a guest post by John Simonetta owner of Proforma Green an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Jetline (Jetlinepromo.com) has entered the Nonwoven bag market with a 80 GSM Nonwoven Polypropylene tote. Their large tote runs $1.49 at EQP [...]

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Fifty-two high profile investors announce the beginning of a massive letter writing campaign to urge businesses to sign on to the UN’s Global Compact

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This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. From leather to leader is how Leed’s explains it on their website. How about from bottles to briefcases? That might be a [...]

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This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. OK, the name is a little cheesy but these signs are a great idea for businesses that need eco-friendly signage which still [...]

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This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. If you are planning an event or teaching program that involves a lot of data please save a tree and use a [...]

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Viral and Green, not comfy bedfellows. Green is just not funny but wait until you get to the inept jokes. Or wisdom sharing. Passing of knowledge. We’re all geeks at heart when push comes to shove.

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The Danish have found a way to teach the rest of the world how not to over-consume. Visit FLOWmarket and you’re guaranteed to leave the shop with bags full of stuff you really didn’t need.

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The results are in at least for Clorox’s bottom line. The Green Works line is on track to earn $40 million this year.

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The green networking space is getting crowded. Countless online resources are available where green-minded professionals can connect and interact. But you know that a profession has truly arrived when bona fide professional associations arise to support and promote it. Several niche organizations have sprung up to serve professionals in specific areas like CSR or supply [...]

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Managing or starting up an eco spa? Trying to “green” your fitness center? Launching a new green hotel? Then this may be for you. Pro Towels has released a new line of towels made from bamboo. They are lovely and great for any spa or water related business with a green agenda. Bamboo as a [...]

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Where does innovation take us now that words like green, organic, recyclable, locally-sourced are flying around? Is it enough for businesses to simply cut costs to improve efficiency? IDEO says it’s not enough and companies need to look at how to improve demand for innovative products by looking at individuals to understand their needs better [...]

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It is both good news and bad news for green building businesses that more people are entering the marketplace. The growth of the sustainable or green building industry leaves many questions for business owners, namely, “How can we differentiate ourselves from one another?” and “How can we distinguish ourselves from the hype and greenwashing?”

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Last week I had the pleasure of attending the Branding for Sustainability conference at the Commonwealth Club in San Francisco. This was the real deal – not some day long seminar on “How to Greenwash Successfully.” The seminar focused on how companies can most effectively tell their sustainability stories, and how they can ramp up [...]

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When I first saw the sign that a Fresh & Easy Neighborhood Market would be built in Lemoore, CA, a small town in the San Joaquin Valley, it sounded like a great concept, at least the “fresh” part of the name. The sign claimed it would sell locally sourced organic produce. Last week I stumbled [...]

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The New California Academy of Sciences (CAS) in San Francisco will open September 27th with a long awaited, Renzo Piano designed, 2.5 acre living roof undulating across Golden Gate Park. While the roof has great scientific, educational, and ecological benefits, it will also have a financial benefit by helping to conserve energy use. The roof [...]

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Top Five green marketing events. If you´re a seasoned green marketing professional and would like to meet up with other pros, check out this top five of green marketing events around the globe.

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Japan will soon pilot a national carbon footprint labeling system. While the carbon footprint calculation system is still in the development phase, corporations are voluntarily committing their participation. Emphasizing the importance of implementing a uniform method of calculation, the trade ministry is working in collaboration with the participating corporations. According to the Guardian, some of [...]

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When it comes to online advertising these days, it’s all about targeting. As technology has allowed marketers to focus their campaigns more efficiently on those that they want to attract, niche ad networks have become a zeitgeist in the advertising world. Ad networks are essentially conduits, connecting advertisers to a group of host sites. Yet [...]

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A recent column in Adweek addressing greenwashing in the advertising industry warns that if new regulations are being implemented to curb greenwashing this would negatively affect innovation in the industry…

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Is greenwashing really a disinformation campaign by corporations trying to win over the conscious consumer? Or is it just part of the “growing pains” of becoming a sustainable company? Joel Makower, of Greenbiz.com, thinks it’s the latter. He writes, “The rise of green marketing claims is a testament to how quickly being seen as green [...]

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With an abundance of companies going green, and a corresponding explosion of green themed conferences sprouting up, this is to be applauded. And yet, there’s a remnant of the old paradigm that sticks up like a weed out of the smooth green path: Swag. You know, those little things that companies give away at conferences [...]

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In 2007 BBMG, a marketing and branding company that helps socially conscious companies, conducted research on conscious consumers. Founded by Raphael Bemporad and Mitch Baranowski, the company’s researcher first looked at the purchasing decisions of 24 consumers in three cities: Lawrence, KS; Long Island, NY; and Livermore, CA. Researchers observed the behaviors, values, and experiences [...]

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