Green Marketing, Sustainable Branding, Environmentally Safe
Resources & Information related to Green Marketing, Sustainable Branding, Environmentally Safe, Green Branding and more.
Why the Business World Needs New Leaders
As we enter a new era of transparency, awareness, and responsibility to our fellow residents on this planet, new ways of living, leading, and doing business are required to meet these new challenges. Our future generations require action now. Leadership is a key ingredient to this necessary evolution.
Bloomberg News Adds Its Two Cents to Sustainability Debate
“If you don’t have a sustainability plan, you don’t have a business plan” is the note on which the media company Bloomberg News introduced its new Bloomberg.com Sustainability section yesterday. That’s a pretty pithy way to sum up the mainstreaming of corporate social responsibility, but Bloomberg being Bloomberg you’re going to get a dollop of [...]
Bottled Water Marketing Campaigns Target Minorities
Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of [...]
Stakeholder Engagement Marketing at O.N.E Coconut Water
By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and suggested that the deeper purpose and potential of marketing are rarely recognized or embodied. I also outlined the context for SEM. In the second post in this seriesI outlined the first phase [...]
Nike & Puma, Reframing the Sustainability Message for a Younger Market
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
Unilever & Gisele Take Top Honors at International Green Awards
The Sixth International Green Awards celebration took place at a glittering gala in London last week. The awards, which are accredited by the Royal Society of Arts, were established to recognize creativity in promoting international sustainability, focusing on media, communication, product design, people and innovation. Their goal is to “bring together and make more visible a [...]
Occupy Wall Street Says: Don’t Be Greedy
Corporations don’t need to be greedy. Marketing book lays out benefits of corporate social responsibility.
Green Gift Monday Promotes Positive Change and Provides Free Marketing
Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around the holidays. It also presents a great marketing opportunity for the Conservancy and its partners.
Why Brand Protection Was Penn State’s Downfall
The story of how the strength of the Penn St. brand led to its potential demise.
Now is the Time for Enviro Orgs and Sustainable Biz to Shift & Reset
Written By: Brian Reich The best thing that ever happened to environmental organizations and sustainable businesses is the downturn in the economy. …Hear me out. You will be hard pressed to find anyone today arguing that companies can succeed by creating shareholder value at the expense of the environment, or by ignoring basic human rights. [...]
Billboards to Tote Bags
Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.
The Holidays are Here, and So is Cause Marketing
Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar bear conservation efforts.
Motorola Asks: What is Abundance?
Along with the announcement of its new Android 4G WiMAX phone Motorola launched a provocative new ad campaign called Social 0.0 Lab that not only challenges the status quo, but suggests a new direction that a device like this might help to set. The campaign currently consists of a three part video, all in Japanese [...]
Renewable Energy Land Leases: How to get a Slice of the Pie
This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons to leasing your property to a renewable energy developer and/or owner to earn revenue. It is important to understand how to navigate the complexities of benefits and risks when dealing with newly emerging renewable energy development land leases.
Yves Béhar’s 7 Principles of Holistic Product Design
At the 2011 Opportunity Green Conference, Yves Béhar, founder of fuseproject, presented his seven principles of holistic design. This post examines these principles as they relate to sustainable product design and solving the sustainability challenges of businesses.
Communicating About Wireless Power Transfer
There are important breakthroughs in transportation technology that you might not know about.
Why DARPA is Researching Storytelling
Why you should use storytelling to better reach an audience, effectively communicating complex ideas, and unify a message across divergent groups.
Your Marketing Career: Making It Socially Responsible
A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career paths and provided tips to MBA candidates and young professionals about how to search out socially responsible marketing jobs.
From Skies to Soil: A Brief Review of Urban Farms
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By: Chad Reese Over the last few years, the concept of the urban vertical farm has captured the imagination of many. The [...]
Victoria’s Secret to Greener Catalogs
If you’re receiving Victoria’s Secret catalogs there’s a good chance the paper they’re printed on will not be the part you’ll be most interested with. Yet, I’m sure even those who are more interested in the latest bra models will be happy to know that these catalogs, which for years were a symbol of unsustainability, [...]
Subtly Shooting for Sustainability
One of my favorite conversation topics is “how do we reach people who don’t care about sustainability?” For some reason, I’ve often discussed this in the context of hunters and gun owners. To my surprise, someone who could speak very intelligently on this subject presented at the 2011 Net Impact Conference. Adam Morehead runs Legion [...]
Mountain Riders Alliance: Skiers Founding a Movement through Social Media
How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz created found its ways to the pages of Powder Magazine, the industry standard for hard core skiers, with this article in the January 2009 issue by John C. Davies.
Shared Value & Partnerships: The Makings of a Collaborative Economy
The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. Michael E. Porter and Mark R. Kramer arguably popularized the concept of shared value in their Harvard Business Review article earlier this year entitled, Creating Shared Value. They define it [...]
How Does Stakeholder Engagement Marketing Work?
By Jeff Klein As reflected in the first post in this 3-part series on Stakeholder Engagement Marketing, underlying all business is the opportunity to cooperate for mutual and collective benefit, and at the heart of a conscious business resides deeper purpose that inspires and engages its stakeholders and aligns their aspirations and intentions. When we [...]
Behind-the-Scenes at Net Impact 2011
Last week at the 2011 Net Impact Conference, many attendees were questioning certain operational aspects of the conference. In an effort to better understand the decision-making behind the event, I asked Maggie Davies, Net Impact’s Deputy Director, to shed some light on these issues. Immersed in post-conference wrap-up, Davies made some time to answer me via email. Here’s what she had to say:
Social Media Tools for Nonprofits
With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization needs a nudge to start using social media, or just wants to take it to the next level.
Natural Gas Pleads: Can’t We All Just Get Along?
The latest advertising campaign from the good folks in the natural gas industry is helpfully suggesting that we can have our cake and eat it too. ConocoPhillips is offering in new ads to provide both clean and affordable energy, if only we’d just cooperate.
Social Media is a Conversation
As pervasive as social media may be, what does social media really do? How can it benefit sustainability?
NBC’s Green Week is Here
Having just watched Morgan Spurlock’s “Pom Wonderful Presents: The Greatest Movie Ever Sold,” I’ve begun noticing product placement more. But it got me wondering
Current Engagements
Best Practices in Corporate Volunteering
Communicating Corporate Responsibility with AHA
The Future of Fair Trade with Fair Trade USA
Bard College MBA in Sustainability
Sustainability Ratings and Key CSR Topics
How to Invest for Income and Impact
Energy Options: Pros and Cons from Solar to Nuclear
[coming soon] The Green Beer Series 2012
[Register for our GRI Certified Training Course]
Where We’re Going
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:
Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Have your event listed here.
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