Poverty Solutions
Fair Trade
Social Equity
Communicating Sustainability

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Google, LinkedIn Campus Layouts at Odds with Urban Living

The city of Mountain View, California — home to Google, LinkedIn, Intuit and Microsoft’s Silicon Valley office — boasts gorgeous campuses for work and play. But it also has serious traffic and housing issues, and a lack of density in zoning regs is partially to blame.


Bike Commuting: Why the U.S. is Far Behind Other Nations

In D.C., bike commuting has increased by 120 percent, and in New York ridership has doubled, all thanks to offering cyclists appropriate infrastructure. But the sad fact remains that the U.S. still lags far behind European nations when it comes to bicycle commuting. Why are Americans so slow to adopt bicycle commuting, even when investments are made in bike lanes? Infrastructure is only part of the story.


3p Weekend: 5 Apps and Websites for Sharing Your Stuff

This year, before you max out the credit card buying items you (and the folks on your holiday list) may not really need, consider swapping and sharing with your neighbors instead. You can score cool new-to-you stuff for dirt cheap (or even free), rid yourself of items you no longer use and even help others in the process. Now, doesn’t that sound better than standing in line outside the mall at 2 a.m.?


Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most overlooked segments of shoppers. But millennial men can be fickle to engage; they are one of the most likely groups to tune out cause marketing messages and are more likely to punish brands that do it wrong. Yet engaging millennial men in cause marketing efforts is still a key driver in favorability and trust.


Forget Public Speaking: Communication for a Crowd

The issues we in the sustainability community are trying to solve — climate change, poverty, access to water, health and education, to name a few — are much larger than any of us. We shouldn’t let a fear of public speaking hold us back.


3 Reasons Business Leaders Should Care About Upward Mobility

Today, rather than being the world’s poster child for a fair and equitable economy, the U.S. — home of the American Dream — is one of the least equitable among Western nations. But why should business leaders care about the lack of upward mobility in America? As a successful businessman, Jeff Greene, founder of the Greene Institute, gives three reasons why.

Girls in Uganda receiving a pack of sanitary pads.

Top 10 Social Innovation Breakthroughs of 2015

From New York City subways approving period advertisements to crowdsourced legislation, so far 2015 has been an incredible year for social innovation and entrepreneurship. Entrepreneurs Virgilia Kaur Pruthi and Cynthia Hellen share their top picks.


How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible; it is the g-word: goodwill.” FedEx and Southwest share examples of how to tell a story to boost your brand.


Campbell Soup and Smithfield Dish Out Transparency

What’s in my SpaghettiOs? Should I assume there’s no dog in my hot dog? We all want to know what’s buried in the food we eat. We also want to know about the welfare of any animals involved in the process. Sadly, food companies haven’t always been transparent, but Campbell Soup and Smithfield are plodding along toward the goal of complete transparency. Here are some of their recent initiatives and stances.


Ben & Jerry’s CEO: How to Get Your Social Impact Game On

If you ever want to one-up someone in a conversation about corporate social responsibility, all you have to do is toss in the words “Unilever” or “Paul Polman,” and it’s over. But you know what would even be an even bigger win? Becoming a company like Unilever or a CEO like Polman. So, I interviewed the CEO of everyone’s favorite Unilever brand, Ben & Jerry’s. Part man, part dessert god, Jostein Solheim shares how to integrate social good into your business model, measure impact and recruit more brand fans.


The Quick & Dirty: Climate Change — Rinse and Repeat

When it comes to climate change negotiations, we’ve been repeating the same thing since 2009: We have the science to show we need to do something serious right now, but treat it like fiction when it comes to the actual agreement and commitments. Rinse and repeat. The life of climate change. Loud voices make big claims, but nothing will happen to slow down what is killing us.