Poverty Solutions
Fair Trade
Social Equity
Communicating Sustainability


3 Reasons Business Leaders Should Care About Upward Mobility

Today, rather than being the world’s poster child for a fair and equitable economy, the U.S. — home of the American Dream — is one of the least equitable among Western nations. But why should business leaders care about the lack of upward mobility in America? As a successful businessman, Jeff Greene, founder of the Greene Institute, gives three reasons why.

Girls in Uganda receiving a pack of sanitary pads.

Top 10 Social Innovation Breakthroughs of 2015

From New York City subways approving period advertisements to crowdsourced legislation, so far 2015 has been an incredible year for social innovation and entrepreneurship. Entrepreneurs Virgilia Kaur Pruthi and Cynthia Hellen share their top picks.


How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible; it is the g-word: goodwill.” FedEx and Southwest share examples of how to tell a story to boost your brand.


Campbell Soup and Smithfield Dish Out Transparency

What’s in my SpaghettiOs? Should I assume there’s no dog in my hot dog? We all want to know what’s buried in the food we eat. We also want to know about the welfare of any animals involved in the process. Sadly, food companies haven’t always been transparent, but Campbell Soup and Smithfield are plodding along toward the goal of complete transparency. Here are some of their recent initiatives and stances.


Ben & Jerry’s CEO: How to Get Your Social Impact Game On

If you ever want to one-up someone in a conversation about corporate social responsibility, all you have to do is toss in the words “Unilever” or “Paul Polman,” and it’s over. But you know what would even be an even bigger win? Becoming a company like Unilever or a CEO like Polman. So, I interviewed the CEO of everyone’s favorite Unilever brand, Ben & Jerry’s. Part man, part dessert god, Jostein Solheim shares how to integrate social good into your business model, measure impact and recruit more brand fans.


The Quick & Dirty: Climate Change — Rinse and Repeat

When it comes to climate change negotiations, we’ve been repeating the same thing since 2009: We have the science to show we need to do something serious right now, but treat it like fiction when it comes to the actual agreement and commitments. Rinse and repeat. The life of climate change. Loud voices make big claims, but nothing will happen to slow down what is killing us.


The Keys to Sustainable Pet Ownership

Pets outnumber people in many countries. Despite our own increasing carbon footprint, the paws, wings and claws of our house animals also contribute to the matter. In a perfect world, how can we project a sustainable future for the pet industry?


Israeli Restaurant Encourages Arab Muslims and Jews to Share Bread

Israel has given us technological breakthroughs like the PillCam, MobilEye and the USB flash drive. But the latest news out of a small northern town near the Palestinian West Bank has garnered almost as much global attention: A shopkeeper with a talent for making great Israeli cuisine has found a way to bring common dialogue back to the table. He is offering deep discounts to any Arab and Jewish patrons who are willing to break bread together. And it isn’t just the consumers who are benefiting from the connection: His bottom line is as well.


More Innovation is Needed in Sustainability Reporting: Consider ‘4-D’

Caterina Camerani, a sustainability expert at AkzoNobel, recently attended the New Metrics’15 conference in Boston, where she gave a keynote address and presented results from a unique pilot project called 4-D reporting. This article represents her observations of the state of sustainability reporting in the corporate world, the value of such reporting and the difficulties companies have with measurement along the entire value chain.