Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most overlooked segments of shoppers. But millennial men can be fickle to engage; they are one of the most likely groups to tune out cause marketing messages and are more likely to punish brands that do it wrong. Yet engaging millennial men in cause marketing efforts is still a key driver in favorability and trust.
The issues we in the sustainability community are trying to solve — climate change, poverty, access to water, health and education, to name a few — are much larger than any of us. We shouldn’t let a fear of public speaking hold us back.
Today, rather than being the world’s poster child for a fair and equitable economy, the U.S. — home of the American Dream — is one of the least equitable among Western nations. But why should business leaders care about the lack of upward mobility in America? As a successful businessman, Jeff Greene, founder of the Greene Institute, gives three reasons why.
The largest fires in modern history are burning right now Indonesia. The resulting haze is creating a environmental catastrophe, putting the health of millions at risk.
In between the vapid pages of those trashy magazines are a few celebrities who are using their fame for good. This week, we’re giving ’em a shout-out.
Ben & Jerry’s is making a “major, multi-year commitment” to the movements for voting rights and racial equality, said Chris Miller, who manages the company’s activism programs.
From New York City subways approving period advertisements to crowdsourced legislation, so far 2015 has been an incredible year for social innovation and entrepreneurship. Entrepreneurs Virgilia Kaur Pruthi and Cynthia Hellen share their top picks.
If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible; it is the g-word: goodwill.” FedEx and Southwest share examples of how to tell a story to boost your brand.
What’s in my SpaghettiOs? Should I assume there’s no dog in my hot dog? We all want to know what’s buried in the food we eat. We also want to know about the welfare of any animals involved in the process. Sadly, food companies haven’t always been transparent, but Campbell Soup and Smithfield are plodding along toward the goal of complete transparency. Here are some of their recent initiatives and stances.
If you ever want to one-up someone in a conversation about corporate social responsibility, all you have to do is toss in the words “Unilever” or “Paul Polman,” and it’s over. But you know what would even be an even bigger win? Becoming a company like Unilever or a CEO like Polman. So, I interviewed the CEO of everyone’s favorite Unilever brand, Ben & Jerry’s. Part man, part dessert god, Jostein Solheim shares how to integrate social good into your business model, measure impact and recruit more brand fans.
When it comes to climate change negotiations, we’ve been repeating the same thing since 2009: We have the science to show we need to do something serious right now, but treat it like fiction when it comes to the actual agreement and commitments. Rinse and repeat. The life of climate change. Loud voices make big claims, but nothing will happen to slow down what is killing us.
Workplace giving programs are underutilized. Learn how to get millennial employees engaged in workplace giving and engaged in your company in the process.
Pets outnumber people in many countries. Despite our own increasing carbon footprint, the paws, wings and claws of our house animals also contribute to the matter. In a perfect world, how can we project a sustainable future for the pet industry?
Israel has given us technological breakthroughs like the PillCam, MobilEye and the USB flash drive. But the latest news out of a small northern town near the Palestinian West Bank has garnered almost as much global attention: A shopkeeper with a talent for making great Israeli cuisine has found a way to bring common dialogue back to the table. He is offering deep discounts to any Arab and Jewish patrons who are willing to break bread together. And it isn’t just the consumers who are benefiting from the connection: His bottom line is as well.