01/16/2015 Whose Health is It, Anyway? Learning About Behavior Change Through CSRby 3p ContributorStatistically, eastern Kentucky is a place where people smoke more, weigh more and die sooner than almost anywhere in America. Of course, life is more than numbers. To understand what’s really happening, you have to talk to people living actual lives in places like Pineville, Middlesboro and Mt. Vernon, people like the man we’ll call Floyd.