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Communicating Sustainability

Brand Advocacy vs. Aspiration in the Trump Era

Trust in brands has never been lower. And expectations have never been higher. Here are two paths for using the power of brand to fight injustice and create the good life, based on BBMG and GlobeScan’s global research into Aspirational and Advocate consumers.

The Antarctic is Collapsing, and Businesses Should Be Worried

Recent analysis suggests that Antarctic ice sheets are disintegrating faster than previously thought, with potentially disastrous consequences. Is it time for businesses to step up and fund climate change research in this region?

More CEOs Speaking Out on Immigration

More CEOs are increasingly speaking out about the role immigration has in maintaining a vibrant U.S. economy – even some who are serving as advisors to the Donald Trump administration.

Apple’s New Lavish HQ Is Missing A Few Things

Apple’s new Cupertino headquarters is chock full of bells and whistles. But some critics question why this forward-thinking company left out two things: daycare facilities and easy access to public transportation.

The Ailes Legacy: A Divisive Formula of Confrontation

Media mogul Roger Ailes passed away on Thursday, prompting a litany of stories about his career. However, the Ailes legacy should not be about his groundbreaking efforts in politics and media, but rather his role in creating the divisive and polarized political atmosphere gripping the country today, says 3p’s Carl Nettleton.

The U.S. Candy Industry Pledges to Reduce Calories and Sugar

The U.S. chocolate and candy industry says it’s serious about portion control and sugar intake. A trade group representing some of America’s largest brands pledged to offer smaller sizes of popular candies and prominently disclose caloric information. But is this the last gasp of a struggling industry?

Nonprofit Files Suit Against Trump Administration to Protect Alaskan Wildlife

The Center for Biological Diversity is suing the Trump administration over wildlife preservation rollbacks. The fight goes beyond the battle of executive actions to the front lines of another, probably more protracted war: the effort of states to wrest control of how wildlife on federal lands are managed within their own borders.