Every Wednesday at 4pm PST / 7pm EST (and every once in a while at other times) TriplePundit will take 45 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.
Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advices both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 20+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire.
Currently, McPherson invests in and advises technology start-ups including TheLi.st, ZADY, Positive Luxury, Lover.ly and The Daily Muse. She serves on the boards of 10×10, a social action campaign/platform funded by Intel to expand girls’ education in the developing world; Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses. She is also a member of Echoing Green’s Vanguard Council and Social Media Week’s New York Advisory Council. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, Plant A Fish, She’s The First, The Adventure Project and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador.