What is Triple Pundit?

• Founded as a project by TreeHugger media architect Nick Aster in 2005 to document his experiences as an MBA student at the Presidio Graduate School’s MBA in Sustainable Management.
• Contributed to more than 40 thought leading writers as well as entrepreneurs, intrepreneurs, and students, in the trenches of sustainable business.
• 3p currently serves over 100,000 readers a month and is rapidly growing.

Who Reads 3p?

Triple Pundit attracts a highly intelligent audience of critical optimists which breaks down into three primary groups:

Enlightened Entrepreneurs – These folks are starting up businesses and organizations with an evolved social or environmental mission at their soul. Think Tom Szaky of Terracycle or the folks behind Kiva.org.

Intrapreneurs – aka Corporate Change Agents – These folks are part of larger companies or organizations and are working to evolve how their companies do business in a greener direction. Think Adam Werbach of Saatchi and Saatchi S or the people behind eBay’s Green Team.

Students, Educators, and Job Seekers – About 1/3 of 3p readers are actively looking to get involved in the world of sustainable business either as entrepreneurs with a good idea or as future employees of enlightened organizations. Students from Wharton to Haas, The Presidio Graduate School to University of North Carolina have been active participants in the 3p community as writers and contributors since our inception.

How Your Business or Organization Can Reach 3p Readers

1. Deep Partnership

Although we do work with a traditional advertising model (below), we’re more interested in working with companies to help them enter a greater conversation about sustainable business. By becoming a 3p sponsor we give you that opportunity.

Sponsorship Benefits

• Exclusive, high-profile branding throughout the site ($30 CPM value)
• Achieve the exposure and engagement that you seek in ways that bring value to our readers. Our experts’ advice is yours, whether or not they are related to advertising on Triple Pundit.
• We recognize our sponsors in various ways, such as a monthly announcement covering what’s going on with them and describing our relationship, or a tweet to our thousands of followers on Twitter, with full transparency.
• While our content is not for sale (that’s advertorial, yuck), we’re here to help you create meaningful, engaging content. Subject to editorial approval, the leading voices of our sponsors are often valuable contributors to our site, with full transparency of our relationship.

Our goal is to make sponsorship an increasingly exclusive position eliminating the need for traditional advertising on the site.

2. Campaign-based Advertising

We offer traditional, campaign-based advertising options. Prices range from 22.50 to 27.50 CPM. Ad units are all shown on the site and creative is expected to meet IAB standards. If you have questions about what all of this advertising speak means or have other needs, just contact us.

Will you join us?

Email Ryan Mickle at advertise at triplepundit.com or call him at 415-683-6832. All story tips will be ignored.

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