Engagement Channel Sponsorship
Permanent branding on targeted content = MUCH BETTER
Brand your company as a sustainable business thought leader by sponsoring a dynamic, ongoing series of independent articles, analysis and discussion on a relevant topic.
Channel sponsorships are a custom arrangement that allows us to produce a timely column on a particular subject or industry vertical – something in or related to the industry of the sponsor. The partnership permits the sponsor to participate in a dialog with the target audience, brand themselves as a leader in the field, and advance awareness of the issues at hand.
Converged Media: Paid, Earned & Owned
An engagement channel is a hybrid media buy offering the best of paid, owned & earned media.
First, the channel offers highly targeted paid advertising in a variety of customizable formats: Permanent landing page, logo positioning, even traditional banner ads if desired. Branding is permanent and impact will grow over time as the online conversation continues to gain traction – this is great long-tail value.
Second, with significant social media & partner outreach built into the TriplePundit network, conversation and outside references to the series are a form of earned recognition of both the subject at hand and any associated sponsor.
Finally, most content on a channel is re-publishable to your own corporate website or owned channels allowing you unlimited additional use.
Standard Channel Includes
- Ten part article series on specific topic or industry vertical (editorially independent)
- One op/ed written by you
- Permanent branding on all content
- Branded landing page for all content
- Sitewide sponsor recognition
- Full spectrum of social media and other outreach
- All content promoted to entire site readership of at least 350,000 readers a month
- Up to 5 advertorial posts on The 3p Podium
- Republishing rights for content in the series
We brand these articles and include a promotional tagline for the sponsor. The column is typically written by our staff and guest contributors but may also include a contribution from the sponsor. Branding is permanent so longtail value lives on for years and not just during the initial promotional period. Think of it as a set of permanent landing pages aimed at a very targeted audience.
Exclusive sponsorship starts at $12,000.
The famous Forrester chart with our addendum: