Serving people, planet and profit: An 'integrated bottom-line' approach to looking at business for entrepreneurs, activists, and decision makers
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Nick Aster is the founder of Triple Pundit and media architect behind TreeHugger.com. He currently works for a major print and online magazine and occasionally blogs here.
The headline above is from Sunday's Milwaukee Journal Sentinel in celebration of Bike to Work Week, which started today. The gist of the article is what I like best - it's not just a celebration of biking and all it's benefits - it's a celebration of companies (including Northwestern Mutual Life) who have made strides to offer locker rooms, showers, financial incentives and more to encourage employees to bike to work on a regular basis.
The general consensus is that cycling to work makes for happier, healthier employees for a very low price. Ride on!
(image from belfast.co.uk)
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