Study: LEED Certified Hotels Achieve ‘Superior Financial Performance’

Jan Lee
Jan Lee | Thursday August 28th, 2014 | 0 Comments

Hotel Aria in Las Vegas is the country’s largest LEED-certified hotel and an exception to the study’s finding of small-sized LEED hotels.

Researchers have long debated whether LEED certification provides a business advantage for hotels and motels, particularly in the U.S. Various studies have been conducted through the years that suggest that eco-certification programs do make a difference, particularly when it comes to customer patronage. Will customers seek out eco-certified accommodations, and can that loyalty be translated into higher revenue for the hotel or motel?

Last year we reported on Cornell University’s study of eco-certification of lodgings as a whole. The study, Hotel Sustainability: Financial Analysis Shines a Cautious Green Light, found that there were benefits to eco-certification, but they varied widely enough to be completely conclusive. The research also focused on results from a particular stream of data, specifically information obtained from Travelocity. In other words, it examined the outcome of eco-certified lodgings when promoted to a specific cost- and quality-conscious customer group.

This year’s report drills down a bit more, by focusing specifically on U.S. hotels that received LEED-certification. The three authors, Matthew C. Walsman, Rohit Verma and Suresh Muthulingam, looked at the revenue earned by LEED-certified hotels versus non-LEED hotels.

What they found was that “certified hotels obtained superior financial performance as compared to their non-certified competitors.”

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Stories and Beer: Positive Mobile Impact

Marissa Rosen
| Thursday August 28th, 2014 | 0 Comments


It’s time for another Stories and Beer Fireside Chat on Thursday, August 28 at 6:30pm Pacific (9:30 Eastern) at the Impact HUB San Francisco – and online via web cam. Register here or watch online!

If you missed the live event, watch it here:

What do deforestation and labor rights have in common? What does your old mobile phone have to do with either? It turns out, a lot.  Come learn from three innovative organizations at August’s “Stories and Beer” about how mobile technologies,  including discarded phones, are being used to address a myriad of social and environmental problems.

Better World Wireless is a one-to-one wireless provider that gives a person in need a free mobile device loaded with content to help break the cycle of poverty and empower his or her life. Rainforest Connection transforms recycled cell phones into solar-powered listening devices that can monitor and pinpoint chainsaw activity at great distance – and contact authorities who can stop illegal logging. LaborVoices provides a warning system for labor violations based on direct feedback from workers by repeatedly polling workers through their mobile phones.

TriplePundit’s Founder, Nick Aster, will be leading a conversation with Better World’s Matt Bauer, Rainforest Connection’s Nishant Bagadia and Labor Voices’ Kohl Gill.  We’ll be talking about each of their enterprises but also about the intersection of mobile services and sustainability. Most of the time will be an open Q&A with the audience, so come prepared! This event is free to HUB members, otherwise $15, and you can also watch live online (details will be posted on the day of the event on TriplePundit’s front page.

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Validating the Value of Zero Waste

3p Contributor | Wednesday August 27th, 2014 | 1 Comment

2441584034_a1576d2be9_zBy Scot Case

The race to make defensible zero waste claims is well underway.

Lots of organizations, from city governments and universities to sporting venues and events to manufacturers and retailers, are pledging to drastically reduce or even eliminate any waste going to landfill.

Examples include:

  • Retailers: Walmart, Crate & Barrel, REI and other retailers have pledged to drastically reduce or even eliminate any waste going to landfill.

Some organizations are going beyond public pledges and having their zero waste and waste diversion claims certified by an independent, third-party certification authority like UL Environment.

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Nobel Economists Gather to Discuss Direction of World Economy

RP Siegel | Wednesday August 27th, 2014 | 3 Comments

CompassA captain steers his ship using a compass. If the compass has become magnetized and no longer points north, the ship is likely to get lost. Likewise, governments use metrics and indicators to adjust policy to try and steer their economies. They depend on these metrics for reliable and meaningful guidance toward the direction that serves the greater good.

Gross domestic product (GDP), which measures the overall level of economic activity, has been the key indicator of growth which has long been considered the goal of economic policy. In recent years though, with multiple crises impinging on our world, many of which were created by ourselves, thoughtful people have suggested that maybe our course needs correction and maybe GDP growth no longer reflects what is most needed in our quest for economic progress. What kind of world are we striving for, and what measures can help us identify whether we are moving closer or further away from that goal?

What is it exactly that we are trying to grow? To what extent does GDP growth measure well-being, and what other metrics might more accurately reflect it?

The fact is, GDP makes no distinction between activities that enhance quality of life and those that diminish it. For example, expenditures related to recovery from a disaster or a crime are included as part of GDP, while all activities that take place within households, as well as actions by volunteers are excluded. It also includes the depletion of natural capital as income.

In 1972, Bhutan made Gross National Happiness its key indicator. Results are compiled by means of a nationwide survey.

Last week, a group of Nobel prize-winning economists met, for the fifth time, in the German town of Lindau near the Austrian and Swiss border. This year’s meeting featured a special guest, German chancellor Andrea Merkel. Joining the notables are young economists from 80 countries, hoping to learn, become inspired, and perhaps reflect deeply on what role their science might play in shaping the future.

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Whole Foods’ Sale of Rabbit Meat Is a Big Pet Peeve to Some

Leon Kaye | Wednesday August 27th, 2014 | 24 Comments
Rabbit meat, whole foods, sustainable meat, Leon Kaye, rabbits, eating rabbits, factory farms

Rabbit meat looks and tastes like chicken.

In case you are unaware, Whole Foods is now selling rabbit meat at a limited number of stores across the United States. As far as more sustainable meat goes, rabbit is one of the better options (along with lamb) — especially considering the oft-quoted statistics suggesting the global meat industry is a larger greenhouse gas emitter than the world’s entire transportation sector. For urban and rural dwellers, rabbit is a far more efficient way to score protein than beef — and they will not wake your neighbors at the crack of dawn. Even the environmental blog Grist, which sniffs at many claims about “sustainability,” has sung the praises of raising rabbit meat.

But the thought of rabbit meat grilled, pan-fried or roasted (goes well with parsnips and baby potatoes) does not make everyone’s mouth water. As the Atlantic recently pointed out, New York’s Union Square Whole Foods has attracted a small but passionate crowd that wants more consumers to boycott the retailer for killing rabbits. One of the more emotional arguments against raising rabbits for meats is that, after all, they are pets.

But there is a problem with that argument: Whole Foods is not killing pets, but is sourcing meat from farms that meet what the company describes as rigorous standards.

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Dropcountr Launches a New App to Manage Water Usage

| Wednesday August 27th, 2014 | 0 Comments
dropcountr mobile

Dropcountr app showing water usage information

Despite the 3-year-old drought in the western U.S. and pleas from California Gov. Jerry Brown to conserve 20 percent more water, water use has instead risen by 1 percent in the state. This disappointing outcome illustrates that voluntary reductions have so far proved to be ineffective. Yet a contributing factor could be that consumers are not without good intentions, but rather are lacking the proper tools to do the right thing. As the saying goes, “you can’t manage what you don’t measure,” and traditionally, the tools for consumers to measure their water use have been pretty weak.

Typically, a bill from the water utility arrives in the mailbox showing a three-month history of water usage data in terms of “units,” which as a measure is hard for the average householder to visualize. And in any case, the bill doesn’t allow an easy assessment as to whether those units used were reasonable or excessive.

Addressing this knowledge gap, Redwood City, California-based startup Dropcountr is about to launch its service to provide tools to both consumers and utilities in a clear and visual format — which will allow this scarce resource to be better managed. I recently spoke to Dropcountr’s CEO, Robb Barnitt, to learn more about its service and how it might prompt more efficient use of water.

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CSR Report Review: and Cloud Computing Sustainability

Leon Kaye | Wednesday August 27th, 2014 | 0 Comments
Salesforce com, cloud computing, operational efficiency, carbon footprint, renewable energy credits, green building, LEED, Leon Kaye, sustainability, sustainability report released its most recent sustainability report

There will always be debate about whether having more and more of our data on the cloud is really more sustainable in the long run, but one company making a difference in this space is On the business side, it is easy to argue this San Francisco-based company has had a beneficial impact on customer relationship management (CRM) systems. In recent years the US$4 billion company has become a major force in the cloud-computing sector, and is frequently touted for both being a truly innovative company as well as for its sustainability agenda. But the company is making a difference in communities and on corporate responsibility issues as well.

To that end, recently released its latest sustainability report. A lot of what the report discusses is framed over how the company has evolved since its founding 15 years ago, and it can offer its peer companies, in Silicon Valley and beyond, ideas on how to become a more responsible and efficient operation.

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Italian Scientists Turn Food Waste Into Bioplastics

Gina-Marie Cheeseman
| Wednesday August 27th, 2014 | 0 Comments

food waste Food waste causes a range of environmental problems when left to rot in a landfill. A staggering amount, 1.3 billion tons of food, is wasted globally every year, according to the United Nations Environment Program (UNEP). The carbon footprint of all that wasted food is estimated at 3.3 billion tons of carbon equivalent.

Wasted food also means wasted water. The amount of water used to produce food that is wasted is equivalent to the annual flow of Russia’s Volga River or three times the volume of Lake Geneva. That is not good at any time — but becomes particularly poignant during a time when the entire state of California is in its third year of drought. There is also an economic cost to food waste — $750 billion a year.

On to another problem: Conventional plastic is made from petroleum, a fossil fuel, and contributes to climate change. Bioplastics are made from plant material and are an alternative to conventional plastic. However, the multiple steps needed to produce bioplastics mean more energy is needed. And the crops used to produce them, like corn, are probably better suited for human consumption.

As a solution, a group of scientists at the Italian Institute of Technology (IIT) in Genova, Italy, are working on ways to create bioplastic from food waste. Their results were published earlier this summer in American Chemical Society’s (ACS) journal Macromolecules.

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Stop Washing Valuable Energy Down the Drain

| Wednesday August 27th, 2014 | 1 Comment

ecodrain horizontal heat exchangerEver wondered which renewable energy source has the quickest payback? Hint: It may be coming from your shower. Or toilet.

But first, a question: Did you take a shower today?

If so, you engaged in an activity that tosses 80 to 90 percent of the energy used to heat the water down the drain. Water heating is among the most energy intensive activities in most homes, and near the top most expensive as well.

For most people, it doesn’t even occur to them that there might be something to do about wasted energy from their morning shower, aside from reducing the amount of water used via a low-flow shower head. Other options available have typically meant fairly complex installations in limited locations — too many barriers for all but the most motivated people.

Montreal, Canada-based Ecodrain has created a simple solution to the problem: Reuse the heat of the drain water, transferring it back to the water heater, with no mingling of clean and gray water.  Up to 45 percent of the heat is recovered. Water flow is optimized for maximum heat distribution, yet the system has no moving parts, so maintenance is greatly simplified. More than 4,700 iterations in the making, the system — also called Ecodrain — is designed to maximize utility while minimizing installation effort and eliminating clogs.

This quick, cheeky explainer video makes the case for heat exchangers entertainingly.

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Kellogg Sets Bold Sustainability Goals for 2020

Gina-Marie Cheeseman
| Wednesday August 27th, 2014 | 0 Comments

Special KFans of Frosted Flakes and Eggo, two Kellogg Co. brands, who are also champions of sustainability have something to cheer about: Kellogg announced new social and environmental commitments earlier this month.

Among other things, the company committed to responsibly source its top 10 ingredients and materials by 2020. The 10 ingredients include corn, wheat, rice, oats, potatoes, sugar (beets and cane), cocoa, palm oil, fruits and honey. A combination of certification and documented continuous improvement will be used. In addition, Kellogg will validate compliance across all of its direct suppliers by 2015.

Kellogg will work with its global palm oil suppliers to source “fully traceable” palm oil, as stated on its website, from certified sources that are “environmentally appropriate, socially beneficial and economically viable.” It will require its suppliers to comply with Roundtable on Sustainable Palm Oil (RSPO) principles and criteria by Dec. 31, 2015. The majority of palm oil comes from Indonesia and Malaysia, and palm oil plantations are causing massive rainforest destruction in both countries.

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TODAY: Twitter Chat with Heineken on Local Sourcing: Join #BaBF

Marissa Rosen
| Wednesday August 27th, 2014 | 0 Comments

twitter-heinekenWe had such a great Twitter chat with Heineken a few months ago, that we brought the experts together again for Round 2!

Today on Twitter, we learned about what “local sourcing” means to Heineken by hosting a Twitter Chat at the hashtag: #BaBF.

A cornerstone of the Heineken sustainability strategy, Brewing a Better Future (#BaBF), is focused on growing the percentage of locally-sourced ingredients in its raw material supplies. The company wants to operate in a way that improves the quality of life for local individuals and communities; helps drive inclusive growth particularly in economies in Africa; and helps the environment and ensures a consistent supply of raw materials.

CSR Expert Aman Singh and TriplePundit led an hour-long conversation with Heineken’s sustainability leadership team, including:

  • Michael Dickstein (MD) – Director, Global Sustainable Development
  • Paul Stanger (PS) – Local Sourcing Director, Africa & Middle East Region
  • Edwin Zuidema (EZ) – Global Category Director, Raw Materials

Here’s the Storify summary of the conversation:

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Behind the Scenes: A Look at the Creation of Symantec’s Signature CSR Program

3p Contributor | Tuesday August 26th, 2014 | 0 Comments
Symantec partner YearUp provides urban young adults with the skills, experience, and support to get professional jobs.

Symantec partner YearUp provides urban young adults with the skills, experience and support to get professional jobs.

By Cecily Joseph

At Symantec we’ve been undergoing a transformation in all areas of the company, and this includes our approach to philanthropy.

Given the need for a larger pipeline of skilled workers in the technology sector, we have historically invested the majority of our philanthropic dollars in broad efforts that support science, technology, engineering and math (STEM) education. And while we have built strong partnerships with organizations and are collectively making a difference, we saw potential for even greater impact.

We embarked on a journey to find ways that we could make more meaningful social impact. We ended up developing a shared value signature initiative for Symantec. That is, an initiative that not only goes beyond grant-making to leverage our business assets, but that also contributes to our business bottom line and creates societal benefit.

We began by working with both internal and external stakeholders to define what that shared value program would look like. We created an internal steering committee made up of executives from across the company representing technology, educational services, talent acquisition, marketing, government affairs and regional sales groups.  The signature program strategy was guided by key findings from data and research which showed that cybercrime is the most prevalent online threat with over $388 billion in global costs and that there is a shortage of cybersecurity professional who are needed to protect nations, businesses and individuals with global demand expected to grow to 4.9 million jobs by 2017. In the U.S. alone, there are 300,000 cybersecurity jobs that cannot be filled due to lack of trained professionals. Of this, an estimated 20 percent can be filled by people without college degrees.

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Renewables Generate 100 Percent of New U.S. Energy Capacity in July

Leon Kaye | Tuesday August 26th, 2014 | 0 Comments
Renewables, renewable energy, solar, wind power, Federal Energy Regulatory Commission, FERC, Leon Kaye. US energy capacity, Office of Energy Projects

Solar panels at the Indianapolis Motor Speedway.

We hear a lot from the optimists about how renewable energy is experiencing skyrocketing growth and should displace fossil fuels in no time. Then there are the naysayers who insist solar, wind and other forms of clean energy will never provide the power America needs. The truth is somewhere in between. One fact cannot be disputed however: All new energy capacity generated last month in the U.S. was 100 percent due to renewables.

According to the latest report issued by the Federal Energy Regulatory Commission’s (FERC) Office of Energy Projects, 405 megawatts of new installed capacity was added to America’s grid: 379 MW from wind, 21 MW from solar and 5 MW from hydropower.

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U.K. Standards Group Calls Out Peabody Energy for Misleading ‘Clean Coal’ Claim

Bill DiBenedetto | Tuesday August 26th, 2014 | 0 Comments

coal-fired power plant_emilian robert vicolNo matter how one mines or washes it, there’s no such thing as clean coal, despite what politicians and the coal industry say. So, it’s refreshing to see the U.K.’s Advertising Standards Authority bar Peabody Energy from making that misleading claim in its “Advanced Energy for Life” ad campaign.

The ASA ruled, in a case brought by the World Wildlife Fund, that Peabody Energy should not use the term “clean coal” to imply that coal is emission-free or “the solution for better, longer and healthier lives.” The ad says “energy poverty” is the “world’s No. 1 human and environmental crisis,” and Peabody Energy “is working to build awareness and support to end energy poverty, increase access to low-cost electricity and improve emissions using today’s advanced clean coal technologies.”

ASA said, “The ad must not appear again in its current form. We told Peabody Energy, Inc. to ensure that future ads did not state or imply that their technologies were emission-free or similar unless they could demonstrate that this was the case.”

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What’s the Difference Between Certified B Corps and Benefit Corps?

Ryan Honeyman | Tuesday August 26th, 2014 | 13 Comments

This is the third in a weekly series of excerpts from the upcoming book “The B Corp Handbook: How to Use Business as a Force for Good.” (Click here to read the rest of the series.)

B Corp Logo - Next 20 YearsBy Ryan Honeyman

It took me 12 months of research, over 100 interviews and writing a 240-page book, but I finally figured out the difference between Certified B Corps and benefit corps.

If you are confused about the difference between the two — or didn’t even know there was a difference — don’t worry. This is one of the most commonly confused aspects of the B Corp movement.

Certified B Corporations and benefit corporations share much in common but have a few important differences. For a direct comparison, see the chart at the bottom of this article.

Q: What are Certified B Corporations?

Certified B Corporations (also referred to as ‘B Corps’ or ‘B Corporations’) are companies that have been certified by the nonprofit B Lab to have met rigorous standards of social and environmental performance, accountability, and transparency. B Corp certification is similar to LEED certification for green buildings, Fair Trade certification for coffee or USDA Organic certification for milk.

A key difference, however, is that B Corp certification evaluates an entire company (e.g., worker engagement, community involvement, environmental footprint and governance structure) rather than looking at just one aspect of a company (e.g., a building or product).

This big-picture evaluation is important because it helps distinguish between good companies and just good marketing.

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