By Andrew Wilson
Stephen Covey, the best-selling American author, wrote that “strength lies in differences, not in similarities.”
I was reminded of this sentiment as I reflected on what I have learned from spending the past month living and working in San Francisco.
As corporate citizenship moves ahead with establishing a strong presence on the West Coast of the U.S., I have had the great opportunity to spend time here talking to a wide range of companies on what sustainability means to them.
In my view, it is the differences between the companies I have met that is the key to explaining the vibrant and innovative approaches to corporate responsibility I am hearing about.
For some companies, the most important driver of success is employee engagement. People in San Francisco talk a lot about the “war for talent.” This is not simply confined to the tech sector where skilled graduates are fought over with bigger pay checks and better perks.
Across a range of industries, people now acknowledge that a company’s wider reputation and the values it displays can be a differentiating factor in recruitment decisions. So sustainability and citizenship programs are aimed firmly at employees (and prospective hires) with some amazing results in terms of participation rates.Click to continue reading »