Paint it pink. Why not? The pink-ification of just about everything to raise breast cancer awareness may have run up against its limits with pink oil drill bits.
In a world with pink AR-15s, pink trash bins, pink soup cans, and pink everything else now Baker Hughes, a leader in hydraulic fracturing equipment, is painting pink 1000 drill bits used in fracking. The reason? To raise breast cancer awareness among the hard working mostly-men in oil fields.
Baker Hughes’s commitment doesn’t stop at pink though, though. It extends to green, and we don’t mean environmental. For the second year in the row the company is donating $100,000 to Susan G. Komen, the best-funded breast cancer organization in the U.S. In exchange, Baker Hughes gets to use the specific shade of pink Susan G. Komen has trademarked. Generally, that’s a hard thing to call “Bad.” Obviously they shouldn’t forego donations if they help people. But there’s definitely a bit of irony involved considering the carcinogenic nature of fracking chemicals.Click to continue reading »