This is the first in a weekly series of excerpts from the upcoming book “The B Corp Handbook: How to Use Business as a Force for Good” (Click here to read the rest of the series).
By Ryan Honeyman
I first found out about B Corporations while baking cookies.
The flour I was using — King Arthur’s unbleached all-purpose flour — had a Certified B Corporation logo on the side of the package. “That seems silly,” I thought. “Wouldn’t you want to be an A Corporation and not a B Corporation?” The carton of eggs I was using was rated AA.
I was obviously missing something.
An online search revealed that the B logo was not a scarlet letter for second-rate baking products. B Corporations, I found, were part of a dynamic and exciting movement to redefine success in business by using their innovation, speed and capacity for growth not only to make money, but also to help alleviate poverty, build stronger communities, restore the environment and inspire us to work for a higher purpose.
The B stands for “benefit,” and as a community, B Corporations want to build a new sector of the economy in which the race to the top isn’t to be the best in the world but to be the best for the world.
Since my cookie-inspired discovery, I have watched the B Corp movement grow rapidly and globally.
In addition to King Arthur Flour, big-name B Corps include companies like Ben & Jerry’s, Cabot Creamery, Dansko, Etsy, Method, Patagonia and Seventh Generation. There are now Certified B Corporations in more than 30 countries around the globe, including Afghanistan, Australia, Brazil, Chile, Kenya and Mongolia (to name a few).
Thought leaders such as former President Bill Clinton and Robert Shiller, the winner of the 2013 Nobel Prize in Economics, have taken an interest in the B Corp movement. Click to continue reading »
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