On January 21, 2008, Carlos Ghosn, President and CEO of Renault-Nissan, Shai Agassi, founder and CEO of Better Place and Shimon Peres, the President of Israel sat together during a ceremonial event for Better Place, where the company announced plans to build its first pilot electric battery rechargeable grid system in Israel and its partnership with Renault-Nissan that will supply the project’s electric vehicles.
Following the event, Agassi wrote in his blog, “January 21st changes the balance in this industry – if we are right about the business model of PBP, and given the cars will be insanely great (as Renault promised us), there is a possibility of market tipping first in the test markets but very rapidly in the entire car industry worldwide.”
More than five years later, it seems like Agassi, who was forced out of Better Place last October got it wrong. Not only that the company has managed to sell only about 2,000 cars in Denmark and Israel so far, but also Ghosn, one of Better Place’s most enthusiastic supporters, doesn’t seem to believe anymore that the company’s model is viable.
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