By David L. Phillips
When the numbers seem stacked against you, stay positive.
Statistics can be ugly – only 50 percent of firms survive their first five years and up to 95 percent of new products fail in their first year.
Green numbers tell a different story about consumer and investor choices:
- 65 percent of shoppers feel a sense of responsibility to purchase products that are good for the environment.
- Greener industries grow faster than the overall economy.
- The green building segment grows even during periods when the overall U.S. construction industry shrinks.
- Sustainable and socially responsible companies are more profitable.
Several reports, including “The Big Green Opportunity,” show a steady rise in sustainable products compared to traditional. Along with the demand for more green goods and services comes a shift in consumer awareness that will extend to every industry.
Business strategist Jeffrey Hollender calls this Radical Transparency and explains how it can be used as a powerful tool to transform ordinary businesses into responsible and profitable entities.Click to continue reading »