Millions of cosmetic tubes, jars, caps, wands and other hard-to-recycle packaging materials are sent to landfills each year. Not only do our personal care packaging disposal habits wreak havoc on our waste streams, they also ask us to consider: To what extent of environmental costs are we willing to pay in order to maintain our beauty routines?
The onus doesn’t simply fall on the consumer to re-think the way we toss our toiletries. Mass-market brands like LUSH Cosmetics, Cargo Cosmetics and Aveda that have concentrated their efforts on producing smarter and easy-to-recycle lines have demonstratively served both people and planet with their business models.
“Sustainability in the beauty sector is not new given the efforts of brands such as Aveda CPR, Unilever compressed deodorant can, and Cargo now discontinued PlantLove lipstick eco-friendly formula with biodegradable packaging,” explains Tina-Gaye Bernard, cosmetics industry marketing consultant, founder of Cocoa Chic Beauty and former director of marketing for brands such as L’Oreal, Sue Devitt Beauty and Clinque. “Cosmetic industry manufacturers will continue to pursue cost and earth efficient improvements.”
In 2011, Garnier partnered with free waste collection programs TerraCyle to divert a significant portion of its packaging waste from landfills. Through the partnership, Garnier works with Terracycle to allow salons and individuals to recycle their packaging through the Personal Care and Beauty Brigade program — a free recycling program for hair care, skin care, and cosmetic product packaging, as well as a fundraising opportunity for participants. To date, the program has collected over 4 billion units of packaging waste and has raised over $82,000 dollars for charities.
But what if there was another way that cosmetics companies could marry both quality packaging with earth-friendly principles?
When entrepreneur Anita Redd, who faced a challenge when the packaging for her natural skin care products–Anita’s Balm, was discontinued by her supplier, she found cohesive solace between her all-natural lip balm line and a biodegradable jar she crafted with a 3-D printer. The bump in her proverbial road turned out to be just the challenge she needed to re-think her mission of marketing high-quality, natural products with guilt-free packaging.
Her custom designed and printed jars are now patent pending.Click to continue reading »