While FCP was cautiously welcomed by various environmental groups, many remained skeptical as to whether Asia Pulp and Paper (APP) would hold the line on the promises made.
Since the 2013 announcement, central to APP’s efforts has been the retention of a number of third-party organizations with expertise in evaluating both the High Carbon Stock (HCS) and High Conservation Value (HCV) of forests within its supplier concessions. And later on, the company expanded on these efforts with the formation of a peat expert team to evaluate how best to protect this fragile ecosystem found extensively throughout supplier forests. APP stated from the outset that recommendations made by these expert teams would be adopted by the company as part of ongoing and comprehensive forest management plans.
Since work on FCP began, the pulp and paper giant committed to an unprecedented level of transparency as well — perhaps most significantly demonstrated by its invitation to have Rainforest Alliance undertake an independent evaluation of their progress. This month, Rainforest Alliance published its evaluation of the first 18 months of FCP (to August 2014). Here are the key findings.
A poorly thought-out ad campaign earned Skol more than a few birds.
Carnaval is wrapping up in Brazil, which has meant several days of costumes, parades, fantastic live music and a fair share of debauchery until the wee hours of the morning. The type of partying varies depending on what city or region you happen to be visiting, but there is no shortage of revelry, food and drink. And speaking of drink: One of Brazil’s most popular beer brands, Skol, found itself and its company, Ambev, in controversy after a poorly thought-out advertising campaign.
In São Paulo, Skol ads went up last week proclaiming “Esqueci o ‘não’ em casa,” which literally means, “I forgot the ‘no’ at home.”
Considering the social ills any country has, including substance abuse and domestic violence — which can get magnified during a time like Carnaval — it should not have surprised the marketing department at Skol that more than a few people found the campaign offensive. Ambev, with sales of over US$14 billion annually and owned by the beverage giant Anhauser-Busch InBev, had to lurch into damage control.
Fun post for Friday: An interesting human behavior story from the Galapagos. Post Office Bay, on the Island of Floreana, has been serving as an improvised message board for travelers since the 19th century. Ships would periodically stop by and leave messages in the hopes that another ship might pick them up and take them to their intended destination in distant lands.
An open Internet is something that is important to me as a freelance journalist, and apparently it is important to one of the major telecommunications companies, too: While AT&T, Verizon and Comcast have made things difficult for supporters of net neutrality, Sprint is taking a different tack.
Sprint Chief Technology Officer Stephen Bye spoke to Reuters: “It’s one of those topics that is highly charged, highly politicized, and we took a step back and said it works in the interest of our customers, our consumers and the industry. And we frankly found some of the arguments (of our competitors) to be less than compelling,” Bye said. “Our competitors are going to continue to invest so they are representing a situation that won’t play out.”
America’s largest banking groups are increasingly incorporating environmental and social considerations into lending and investment practices. They are also bringing sustainability in-house, launching initiatives to make greater use of clean energy, enhance resource efficiency, and reduce waste and pollution.
On Feb. 18, Citigroup made a landmark commitment to finance sustainable development across its worldwide business footprint. Management announced the group would “lend, invest and facilitate a total of $100 billion within the next 10 years to finance activities that reduce climate change and create environmental solutions that benefit people and communities.”
An ad printed in the pages of Vogue magazine in 1967 inviting consumers to think of fashion as an investment.
Type the words ‘future’ and ‘fashion’ into any search engine, and you’ll get a stream of results on 3-D printing, wearable technology and e-commerce websites – sustainability is but a mere mention. Yet, the S-word has undeniably made its way into the modern apparel-making process and increasingly influences what lands on runways and store racks.
Through innovative business practices, the fashion industry has come a long way in improving environmental and social conditions along complex global supply chains. Still, it has a way to go. A brief look into the industry’s storied past illuminates how corporate style setters have responded to shifting consumer demands, market trends and natural resource constraints over the years – signaling what the future of sustainable fashion might hold.
We’ve all heard a lot about plastic pollution, which has led to a movement away from plastic shopping bags and bottled water in the U.S. A principal driver of these actions has been a growing awareness of the so-called “Great Pacific Garbage Patch,” a floating island of plastic twice the size of Texas. This unplanned floating dump, also known as the Pacific Trash Vortex, comes about because of swirling ocean currents known as the North Pacific Subtropical Gyre. The full extent of the patch stretches from just off the U.S. West Coast to the East Coast of Japan.
A recent study in Science analyzed the contents of the patch. The study determined that in 2010 there were 275 million metric tons of trash found in the patch. The team, led by Jenna Jambeck from the University of Georgia, estimated that an additional 4.8 million to 12.7 million metric tons were being added to the patch each year. So, the question is: Where is all that trash coming from?
I’m visiting Ecuador at the moment, and I’ve been struck by the fact that most of the homes on the coast and in Quito have no heating or air conditioning systems. Straddling the equator, much of the country has a relatively mild climate, with a wet and dry season. This allows many people to have a small energy footprint. Relying on ventilation from windows and doors alone, homes are relatively comfortable throughout the year. This is not the case in the United States, where most people heat or cool their homes much of the year.
Back in Midcoast Maine, we live in a high performance house in Belfast Ecovillage, a 36-unit community built to the Passive House standard (but not certified). While neighbors in our cold climate pay thousands of dollars to heat their homes, we pay just a couple hundred. Our home has generous amounts of insulation, triple-pane windows and doors, and is air sealed, so little heated air escapes to the outside. Because the home is nearly airtight, we have a Zehnder heat recovery ventilation system to continuously bring fresh air into the home, while recycling the heat from the exhaust air. Numerous qualities set high performance homes apart from their code-built counterparts.
Drone-created map used to measure fertilizer needs.
Boulder, Colorado-based Agribotix is helping farmers save money and conserve water and resources in a new way: by flying drones over their fields to measure crop density, growth and many other factors. Why does this work? Because drones are able to see things that are not as obvious from the traditional line-of-sight on the ground.
Agribotix, founded last year, works with farmers in Colorado like this: They send up drones over a field, fly over and capture photo, infrared and other data, and then land after about 20 minutes. The data is then transformed into maps showing where the crops are thriving and where they aren’t.
Billions of flowers pass through the Aalsmeer Flower Auction in the Netherlands
If you are irritated because Valentine’s Day flowers are already dying, take a step back and consider the journey they took to get from farm to vase. In the U.S., most of the flowers sold are grown in Colombia and Ecuador; regular reports estimate that 80 percent of cut flowers sold in the U.S. are imports. Across the pond in Europe, the Netherlands ranks as the largest exporter, thanks in part to its enormous flower auction house in Aalsmeer, where flowers from elsewhere in Europe, Africa and Asia are traded and sold.
The fact you got flowers at all is the result of their journey by airplane, underlying the massive carbon footprint of the industry. But there is also a massive effect on people — and that footprint is more like a boot on the neck. As many journalists have demonstrated, most recently in the Guardian, the hours floriculture workers endure are long, the conditions often terrible and the pay low. So, if you’re considering flowers for upcoming Easter, Passover, Mother’s Day, or for that birthday or milestone, you may want to take a look at some of the more responsible flower vendors that are on the market.
It makes good business sense for a company that sells seafood to buy its products from sustainable sources. Sea Delight, a leading frozen fish distributor, recently made its sustainable seafood policy public — and front and center — on its website.
Sea Delight partnered with FishWise, a sustainable seafood consultancy, to develop the policy. Moving forward, FishWise will collect data on the seafood Sea Delight procures and use the data to assess, monitor and create an evaluation framework.
Sea Delight has set certain measurable goals for its supply chain, including:
Job creation across the U.S. solar energy sector has been impressive. 2014 was the second year running in which solar energy sector job growth came in near or above 20 percent, according to the Solar Foundation’s National Solar Jobs Census 2014.
Interest in working and building careers in the U.S. solar, renewable energy and clean tech fields is broad and deep, particularly among young adults and college students. Securing employment and forging a career path is hindered by obstacles, however, including a lack of specialized, up-to-date, accessible and affordable training.
That’s a divide “mission-driven” solar and clean energy project developer OneEnergy Renewables, in partnership with Net Impact, aims to bridge with its OneEnergy Scholars program. Providing one-to-one mentorship to a small, chosen group of promising university students – primarily MBA candidates – over the course of one year, the OneEnergy Scholars program “is designed to accelerate the careers of high potential individuals that have demonstrated passion and commitment in the renewable energy field,” the company explains on its website.
Going green is a hot trend in the corporate world. This may be a result of consumer preference, the drive to be a good corporate citizen or simply as a means to improve profit by reducing costs. Whether or not the public continues to see value in green as a trend, the necessity of reducing costs by going green will continue to be an important business driver.
For the time being, customers are responding with their interest and wallets to green strategies, and these four companies are leading the charge.
Hayunan Wangse flys a kite with a fishing lure, which mimics a flying fish on the surface, on July 11, 2014 in Waepure, Buru Island, Indonesia. He hopes ‘Fair Trade’ will bring improvements to his village.
Sustainable seafood awareness and availability have moved in leaps and bounds thanks to the hard work of organizations like Marine Stewardship Council, Monterey Bay Aquarium and Future of Fish. These organizations work simultaneously on consumer education and seafood supply issues to ensure that when consumers set out to make a responsible purchase, they find good product availability on the shelves. But much of that seafood advocacy work has focused on environmental issues. Social issues — from forced labor and child labor to a lack of workplace safety precautions — remain a huge area of concern worldwide. Which is why the latest partnership between Fair Trade USA and Safeway is so exciting.
How do you keep your 100-percent-solar-powered home’s lights burning bright at night? How do you maintain electricity during a power outage or natural disaster? The answer: home energy storage devices, which represent a growing market for utilities looking to balance the supply and demand of electricity, as well as consumers that want to get the most out of their renewable energy systems.
And now Tesla, the automaker famous for its all-electric Model S sedan, wants to get in on the action. In an earnings call last week, CEO Elon Musk announced that the company will soon unveil a consumer lithium-ion battery that can be used to store energy in homes or businesses, according to Green Car Reports.
Musk noted that the battery pack’s design is complete and that he was pleased with the result. The Palo Alto, California-based company will start production on the consumer battery in about six months, he said.
New York: Feb 27 – Mar 1 EXPOSED 2015 EXPOSED is a three-day interactive food, wellness and social impact event in New York City Register here.
San Francisco: Mar 16 – Mar 18 Cleantech Forum San Francisco Cleantech Forum SF is the world’s largest summit for those immersed in sustainability that drives innovation. 3p readers use CFSF153P for $300 discount. Register here.
San Diego: Apr 16 – Apr 19 SVN Spring Conference Connect with likeminded business leaders and join TriplePundit in San Diego for the Social Venture Network's Spring Conference! Register here.
New York, NY: May 14 – May 16 Sustainable Cosmetics Summit Taking place in New York City on 14-16th May, the Sustainable Cosmetics Summit will showcase major developments in green ingredients, distribution, social and customer impacts. Register here.
San Diego: Jun 1 – Jun 4 Sustainable Brands 2015 Reinvent yourself in response to changing norms. The demand for brands to deliver purpose is soaring. Get a 20% discount with the code "NW3pSB15sd"Register here.
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