I just got back from the Wall Street Journal’s ECO:nomics conference in Santa Barbara and put together a handful of great video interviews. You can follow along on our conference page here for all of them, as well as past years’ coverage.
Suzanne Shelton is founder, president and CEO of Shelton Group, an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices. She’s also one of the more insightful and energetic conversationalists you are likely to run into at a conference and has a lot to say about what it takes to get consumers to take sustainability seriously.
Last week, Suzanne led a lunchtime discussion at WSJ ECO:nomics on the fact that, while companies have come a long way in terms of corporate social responsibility (CSR), engaging the end consumer is still required to really accomplish their goals. Suzanne was kind enough to sit down with me for a whirlwind conversation on the subject.
Watch the whole thing in the video after the jump:Click to continue reading »