This is the ninth in a weekly series of excerpts from the upcoming book The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers, October 13, 2014). Click here to read the rest of the series.
By Ryan Honeyman
The B Corp movement has amplified the voice of a global community of entrepreneurs, investors, and consumers behind the power of a unifying brand that stands for a better way to do business.
Since B Lab (the nonprofit behind the B Corporation) was founded in 2007, the B Corp movement has become increasingly attractive and exciting to entrepreneurs outside of the United States.
For example, more than 1,100 Certified B Corps from 120 industries and 35 countries (including Afghanistan, Australia, Brazil, Germany, Kenya, and Mongolia) can now speak with one voice when they invite their millions of friends, family, and colleagues to join them in using business as a force for good.
This platform enables the B Corp community to build a collective voice that transcends international boundaries, helps galvanize more people, and creates a positive effect on society and the environment that is more powerful than any individual company.
B Corp certification helps raise awareness around what is being done well in Afghanistan. It sets an example that an Afghan company can achieve international standards for ethical operations and transparency. It also benefits other Afghan companies by opening up more mentoring opportunities and demonstrating the path to apply for B Corp certification. –Luisa Walmsley, CSR Program Manager, Roshan (Afghanistan)
Whether you are a sole proprietor, a national brand, or global business with billions in sales, and whether your focus is on strengthening local communities, reducing global poverty, or addressing climate change, being part of a larger movement can help build collective voice, accelerate the adoption of standards, drive capital, pass supportive public policies, and inspire consumers to change their behavior.
B Lab has partnered with several organizations to help drive the movement globally. Click to continue reading »
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