Entrepreneurs need an elevator pitch like a plant needs water. Even the hardiest will eventually wither without one. Sound preposterous? It’s not. The elevator pitch summarizes your business in an exciting, intriguing way that gets clients, the media, investors, and your employees excited about your company and ready to find out more. And quite simply, it’s your chance to make a good first impression. And we all know how many chances you get to do that.
The name ‘elevator pitch’ derives from the legend of an entrepreneur unable to get an appointment with a venture capitalist, so instead he waits outside the VC’s office until he has the chance to jump on an elevator with the man. Now a ‘captive audience’, the VC listens patiently to the entrepreneur as he pitches his great idea….for 3 floors. At the bottom, when the doors open, the VC raises an eyebrow and says, “I’ll have my secretary schedule you for next week.”
Elevator pitches are not just used for potential investors. They are crucial for networking gatherings, trade shows, cocktail parties, and any other event where a potential client, employee, volunteer, partner, investor, or journalist may be willing to give you 30 seconds of their undivided attention. Grab enough of these peoples’ attentions, and your business may benefit greatly….all because you’ve honed a 30 second ‘elevator pitch’.
Sustainable businesses have a tremendous advantage in creating elevator pitches, which, if they could harness, would help them not only gain more customers, but potentially attract a lot more financial investment in small, green businesses, including investors, VC’s, equity partners, and angels. Click to continue reading »
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