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Striving to create a virtual world that is also virtuous, Lee Fox developed KooDooZ, an online forum where each user interaction forwards the development of humanitarian values and promotes philanthropic efforts. Currently by invitation only, the concept is such that users can be exposed to a wide variety of topics and connect with like minds on important social issues. By linking motivated users to forward-thinking foundations, nonprofits, and even celebrities with the reach to spark mainstream attention around key causes, KooDooZ becomes a catalyst for change amongst a conscious community.
A passionate entrepreneur and humanitarian, Lee Fox has enjoyed walking the tightrope of innovation at the intersections of technology, new media and entertainment where she has taken title of CEO (internet/mobile), VP of Marketing (professional services), Content Creator (brand management) and Writer (consumer TV). Lee actively sits on for-profit and non-profit boards and currently chairs the American Technology Association’s Los Angeles council. She also sits on council for the Santa Monica Boys & Girls Club and continues to volunteer, coach and mentor youth-led initiatives alongside her husband and three children.
As the Founder and Chief Innovation Officer for KooDooZ, Inc., Lee’s mission is to spread the word about KDZ (“kids”) programs which are designed to teach youth how to innovate goals to help further a cause in partnership with for-profit and non-profit organizations.
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Joel Makower Sounds Off on the Irrational Exuberance of Green Consumers Joel does a review of the landslide of surveys we’ve seen about consumer behavior in the eco shopping landscape in the past few month and finds that when the research methods are exposed to the cold harsh light of a winter’s day, they kinda shrivel up in fear.
Evian Maker Pledges to Buy Up All that PlasticIt’s a bit of tricky accounting, but the company has pledged to buy as much plastic as it sells in the UK, and it will go toward making their bottles 50% recycled content. I guess that’s because the water is sold outside the UK. The move will save the company $360,000 in the first year.
PG&E and Dell Bet Big on Renewables Dell has partnered with a local utility to supply its Oklahoma City campus with 100 percent wind power. Meanwhile, PG&E announced plans to develop 500 megawatts of solar power over the next five years. PG&E’s big array will power 150,000 homes!
Bordeaux Wine Pledges 20% Reduction in Carbon Emission The Bordeaux wine industry produces about 203,000 tons of carbon dioxide per year, with the majority of the carbon emissions linked to the fabrication and transportation of bottles and cardboard boxes, as well as the fuel used by tractors in the vineyard. Bordeaux Wine Trade Board pledged to reduce carbon emissions by 20 percent before 2020. Does this move represent an increase in consciousness or simply an effort to regain relevance among the LOHAS crowd?
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We often talk a lot about the high or volatile cost of oil, and how this impacts consumer and investor behavior. For instance, when gasoline crossed the $4.00 per gallon mark, demand for hybrid vehicles soared, and millions in funding started to flow into the high-performance battery sector.
Of course, there’s also the excessive environmental costs that are too high to even attempt to quantify accurately. From the obvious public health-related issues to the massive loss of natural capital, these are costs that are very real, but are not likely to ever be fully accounted for both in Washington and in the private sector.
And what about the costs associated with maintaining our nation’s vast and complex system of roads and highways? Given today’s economic environment, coupled with a call to invest heavily in infrastructure projects, these costs are now being scrutinized. And it’s not looking pretty.
For those of you looking to tap into a network of like-minded people focused on the socio-economic aspects of mitigating climate change and fostering biodiversity, renewable energy, clean technology, and the like, you may find it worthwhile joining the Sustainable Development list-serve (SD-L) launched today by the International Institute of Sustainable development in collaboration with the UN Department of Economic and Social Affairs Division for Sustainable Development (UNDESA-DSD).
‘Triple Bottom Line’ by another name, “the Sustainable Development (SD) model is based on the notion of a harmonious balance struck between the social, environmental, and economic spheres of development,” IISD writes in an email announcing the list-serve’s launch.
Photo credit: Nick Dunlop
With cause marketing becoming an increasingly hot topic, many companies are “cause washing” their brands, similar to that of greenwashing, in an attempt to create the perception of social consciousness without an authentic connection to the cause. Other companies use charitable donations as a promotion to increase sales with only a very small percentage of the purchase actually benefitting the cause. And in both scenarios, there is little to no impact to the cause, and more often than not, any positive contributions are counteracted by unethical business practices or negative environmental effects, putting the net social good of those efforts in the red.
But there are organizations who are deeply committed to the cause they support, where every facet of their business is aimed at alleviating the problem, and through which the cause itself becomes the very manifestation of their brand. Burning Hawk Wines is the epitome of that concept, whose story is even more powerful than the significant change they are creating, and whose vision for a world that respects — and protects — its wildlife is their sole purpose.
Moved by the incident upon which the winery was built, I reached out to founder, Nick Papadopoulos, to recount his experience, and share the many ways in which he is striving to protect hawks from the same fate that sparked the brand. Click to continue reading »
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On Earth Day 2001, Hunter Lovins wrote the following memorial to Dana Meadows, a true hero of the planet. Dana Meadow’s writings can be found at the Sustainability Institute website.
Donella (Dana) Meadows
(March 13, 1941 – February 20, 2001)
On this Earth Day, as we gather to celebrate our love of our home, let me share with you the celebration of someone I always just thought of as a friend of mine. At this time, in gatherings all over the world, people are coming together to remember Dana Meadows.
Dana died recently, suddenly. Bacterial meningitis. She was 59 years old. To me it was a crushing loss.
I no longer remember when I first met Dana. 20 years ago, 30…. Somewhere on the road, some conference, some speaking gig. It just seemed she’d always been there, always been my friend. Hers was the quiet voice of reason, of impeccably documented science, proving that the time is very short for us to learn of the limits and to put into practice what we already know about how to live within them.
We all know what it means to have safe sex. But what does it mean to have responsible sex? Be it during moments of intimacy or not, it could be safe to assume that very few of us think of how the average prophylactic was produced, where it came from, and its environmental impact.
Since 2007 and from a small team of three, The French Letter Condom Company Ltd has brought ethical condoms to the European market. French Letter Condoms (which was named from the British colloquialism “french letter” for condoms) reaches a market where choice of condom brand is possible and where sustainability, even in the bedroom, is relevant. But what exactly what makes a condom “ethical,” and importantly, can they be as good as the rest?
Most utility companies are encouraging their customers to conserve energy. But from a business point of view, there’s a down side to energy efficiency: selling less power also means less revenue for the utility companies that provide the power. And the less a utility earns, the less it is likely to invest in new, cleaner forms of energy. So in order to insulate utilities from this outcome and encourage them to invest in cleaner energy, a number of states have enacted policies that effectively “decouple” a utility’s revenue from its profits, while ensuring a flat rate for customers.
Decoupling was introduced in the late 1970s and early 1980s (for gas and electricity, respectively) in California, where it is widely deemed a success. Power consumption in California has remained flat since decoupling was enacted, despite the state’s population growth, while power use nationally doubled, per capita.
That said, decoupling is not universally embraced. Critics say it’s not fair to consumers, since those who make the greatest efforts to conserve pay the same rates as those who do not. Still, individuals and companies have other means of reducing their energy costs, such as by using two-way meters and participating in demand response programs in which they pay lower rates during periods of low demand.
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Bob Willard’s video, “The Business Case for Sustainability” explains that companies on the journey towards sustainability move through several stages before reaching a 4th stage, called the “Integrated Strategy”. At this stage, everyone in the organization is involved in eco-efficiency processes, resulting in enhanced company profits. The business case is furthered by a Graves and Waddock study, detailing that stock prices of values-led companies outperform the average by 11.6%.
The Economist on-line two weeks ago covered a story illustrating a recent example of the business case for sustainability, by describing the “Green-Engage” initiative undergoing trials by the Intercontinental Hotels Group (IHG)
Mexico City is one of the largest urban agglomerates in the World and as such suffers from extreme atmospheric contamination. It contributes 1.5% of the worlds total greenhouse gas emissions. In fact, conditions are so bad that around 4,000 people die every year as a direct result of air contamination and last year the Human Right Commission of the District Federal declared the city in “violation of the right to a healthy environment“.
The project “Sustainable Housing Units” seeks to tackle air pollution with design and engineering measures for residential building, so that residents may one day breathe more easily and see more clearly in a restored and vegetative urban environment.
Over the last decade some major environmental problems have emerged and received considerable coverage in public media. These situations, such as the extinction of many bird species from the contamination levels, have motivated actions from civil society groups, international organization, and more recently, the Mayor’s Office of Mexico City. This latest project seeks to achieve a greener and healthier urban environment for citizens through innovative measures such as the installation of “vertical gardens,” rain water filters, and solar panels in buildings.
Johnson Controls is a major (but little talked-about) manufacturer of, among other things, heating and cooling systems for buildings. Now, however, the company is starting to really showcase its sustainability chops and is leading by example: it recently flipped the switch on a 1,500-panel solar energy system at its headquarters in Glendale, Wisconsin. This is part of a $73 million renovation and rehabilitation the company is performing on the facility, which will also include thin-film solar collectors in roof tiles, wind energy and geothermal power generation.
Johnson Controls is a major provider of building energy efficiency systems, even though its efforts in that field do not often land it in headlines. And it is very well positioned to reap major benefits from the stimulus package – and on multiple fronts. Johnson Controls is comprised of three main areas of business: automotive interiors, energy efficient and security systems for buildings, and batteries for electric vehicles.
The Milwaukee Journal Sentinel this week interviewed David Leiker, an analyst at Robert W. Baird & Co. who told the paper that Johnson Controls “could go after more than $70 billion in [stimulus] spending, including $7 billion to $8 billion in automotive, $64 billion in energy efficiency and research and $400 million in security”
Imagine if every purchase you made could help a hungry child eat or save a tree or bring clean drinking water to Africa. Now imagine if every purchase your customers made contributed to all of those causes, and reached a world — and a planet — in need on an daily hourly basis. With Buy1GIVE1, there’s no need to imagine. They have developed a program where every swipe of a credit card is an act of change. They call it transaction-based giving, and it gives businesses — and consumers — an opportunity to put their regular spending to good use. One of their key differentiators is that each transaction is linked to a tangible outcome instead of some indiscriminate percentage being arbitrarily tossed at a charity, so you know exactly where your dollars are going. And more importantly, who they’re helping. Through the collective purchasing power of thousands, Buy1GIVE1 is able to fund programs that make a significant impact, and turns the joy of buying into the joy of giving. Click to continue reading »
The Institute for the Future has published its Map of Future Forces Affecting Sustainability. This is a really interesting document outlining their research and forecasts on what the future will be for sustainability in six areas: People, Regions, Built Environments, Nature, Markets, Business and Energy.
- An Imperative for Looking Long: “The 21st century will test our ability to grasp the future impacts of present choices, but even as we struggle to incorporate future knowledge into our day-to-day decisions, we’re tuning up our bodies and minds and even our cultural frameworks for a much longer view.”
- A Planet at Risk: “As climate change, deterioriation of the global food chain, uncertain energy supplies, natural resource vulnerability and environmental health issues loom, ecological indicators will become key measures that organizations – and society as a whole – need in order to steer a strategic course.”
- Marginal Populations Redefine the Mainstream: “Marginalized populations – whether they are slum dwellers, citizens of economically disadvantaged countries or people with disabilities – will grow in number and influence over the next ten
years, remaking mainstream culture.”
- Participatory Culture Drives Change: “Taking advantage of lightweight infrastructures – for everything from media to energy to fabrication – many more people will participate in the creation of the cultural fabric that defines who we are and how we
will manage the dilemmas that face the world in the coming decade.”
- New Commons Create New Value: “Even as the Earth’s natural commons are increasingly at risk, humans are creating new kinds of commons around shared resources that can generate and sustain new wealth, health and well-being in the face of these risks. From the Internet to bio-commons, these will provide new lessons in human social organization.”
- A New Material World: “The human ability to engineer at the molecular level, whether through biological, chemical or electromechanical means, will grow over the next decade, changing not only the way we manage the world but actually transforming it to create new kinds of built environments – and new ways of living in them.”
UPS announced last week it has added 300 new “package cars” (what they call their delivery trucks) powered by Compressed Natural Gas (CNG). The addition makes a total of 1,819 alternative fuel vehicles that UPS operates, the largest private fleet in the industry.
The 300 latest CNG vehicles have been deployed over the past month in several cities throughout the United States, including 43 vehicles in Denver, 46 in Atlanta, 100 in Oklahoma City, and a total of 111 vehicles in four cities in California (Sacramento, San Ramon, Los Angeles, and Ontario). The latest CNG vehicles are part of an order placed last May, adding to the 800 CNG package cars already in operation
We’ve kept tabs on the efforts UPS makes in greening its business operations, from its data center to pursuing new, innovative technologies for their worldwide fleet of vehicles. Last October, I attended a press conference held in Atlanta where UPS, in collaboration with the EPA and Eaton Corporation, unveiled one of seven new hydraulic hybrid delivery vehicles (Triple Pundit was given exclusive access to webcast the event).
The CNG vehicles, which UPS first began deploying in the 1980′s, will reduce carbon emissions by 20% from the cleanest diesel vehicles available today. Robert Hall, UPS’s Director of Vehicle Engineering points out that making the choice to use cleaner burning fuels is both an environmental choice as well as a wise business decision, saying in a statement last week: “Continuing to add CNG delivery trucks to our fleet is a sustainable choice because natural gas is a cost effective, clean-burning, and readily available fuel.”Click to continue reading »
Recently, the Intergovernmental Panel on Climate Change (IPCC) took a look at their earlier predictions on global warming, and guess what? They significantly underestimated the rate of increase in global emissions, particularly between 2000 and 2008. This was mainly due to the unforeseen (and rapid) increase in coal-burning by developing countries like China. But even still, it’s quite scary that we surpassed the worst-case-scenario predictions for 2000-2008. So, will we need some type of “Holy Grail” technology to stop global warming? Is the combination of renewable energy and possibly carbon capture and sequestration really enough?Click to continue reading »