Priscilla Woolworth, great-granddaughter of F. W. Woolworth, who started the iconic five-and-dime store Woolworth in 1878, launched an eponymous online general store for eco-friendly products in January. Time Magazine recently been named her a “New Green Pioneer” in its Green Design 100 list. Her goal with priscillawoolworth.com is to “provide the best selection of eco-friendly products on the market” an the online store offers everything from eco-friendly cleaning products such as Bon Ami to bio-degradable trash bags.
Woolworth spent five years learning about retail before starting her venture. She said her online store is not about relaunching the old Woolworth brand which made her last name famous. She wants her site “to be part of the movement of change – to encourage people to buy non-toxic [cleaning] products that becomes the norm, [to] encourage an industry [to make] products using recycled materials [and] to find clever ways to reuse trash that’s non-toxic.”Click to continue reading »