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by Erica Meade
Many studio art majors at my undergrad institution had negative feelings about the business world. The common thought was that the corporate machine was stocked with money-hungry egomaniacs, representing everything wrong in this world and the inverse of the motivations and goals of an artist. That’s somewhat of an exaggeration, but nonetheless, “commercial” and “corporate” were bad words in the art studio.
In one of my harshest critiques, I was told that some of my work was too commercial and that I should get ready “to go to Madison Avenue” or “design greeting cards.” I was upset, but more than that, I was confused. My goals as an artist were – and are – to express my ideas to a wide audience, make people think about what they see, and perhaps even influence change. So what’s wrong with art that is applicable and accessible to a broad audience? Why does commercial appeal equal the death of true art? And how are those two things mutually exclusive?
Towards the end of my college career, I wondered what my life would be like if I were a traditional professional artist. I imagined that I’d be struggling to get gallery representation, living in a tiny studio apartment in Brooklyn, yearning for my big break as I waited tables or worked retail. The starving artist persona seemed like an ineffective way to get my ideas out in the world and make a difference. So I looked into other outlets for creative expression and found design.
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by Henry Liu
Every morning prior to work, we’re faced with a flurry of decisions pertaining our office wardrobe. What shirt am I going to wear? Do these pants go with those shoes? Are these socks even matching? Face it, these fashion decisions reflect who we are in the office, they’re what make us unique. Appearing proper to our superiors and peers may provide us a sense of security, but there are times where stepping forward to offer the contrary opinion delivers something more valuable than adhering to the norm.
If you’re like me, you’ve probably sat in countless meetings listening to your boss make statement after statement while you offer continuous affirmation to every request and whim. As you glance around the room, you may even notice your peers doing the exact same thing. What the meeting really needs is the presence of a corporate jester to challenge the leader’s unilaterally accepted dispositions.
Many industries experienced turbulence this year and renewable energy was no exception. 2008 was really a mixed bag for the industry, with lots of good and bad news.
1. High Energy Prices
Natural gas and oil reached record highs in July, 2008. This impacts the price of energy overall and make renewable energy more favorable. The return on investment for a solar power plant for example is shorter when considering the cost of the electricity generated from natural gas.
2. Toppling Energy Prices
After peaking in July, the price of oil and natural gas have since plummeted. This has made it harder to finance renewable energy projects.
3. The Credit Crunch
It is not just hard to secure a mortgage. Homeowners wishing to pay for a solar system using a home equity loan may have been denied. Even billionaire, T. Boone Pickens hasn’t been able to finance his enormous wind farm in Texas.
The Path to Lower Oil Demand and Gas Prices: A Green Vehicle Revolution Is a Much Better Route Than a Global Financial Crisis
Would a dramatic reduction in demand for oil caused by a green vehicle revolution cause the same type of reduction in oil prices that the global financial crisis has?
Overall, I don’t see why not.
In fact, I’m guessing that the eye-opening impact of the financial crisis on oil demand and prices is exactly what major oil producers are afraid of should the world experience a green vehicle revolution.
Think about all the benefits that our society would receive from an oil demand-destroying green vehicle revolution that lowers gas prices via efficient, clean technologies rather than via a global financial crisis:
* Broad economic stimulus beyond the oil sector: the combination of highly efficient clean vehicles and low gas prices will free up untold fortunes of peoples’ gasoline money to be spent on all things non-energy, providing a green injection of economic stimulus far and wide. Previously, I noted that:
Switching from a car that gets 20 mpg to one that gets 50 mpg will save the average American nearly $1,100/year in gas costs at $3/gallon (given the average distance Americans drive per year – about 12,000 miles; savings rise considerably as gas prices and miles driven go up). That savings is nearly two times the cash provided to us by our 2008 stimulus checks! Multiply that by the 112 million households in the U.S. alone, and that’s $123.2 billion/year that American households are now spending on gas that with a mandate for more efficient vehicles, they would have to spend on…everything else.
Even at currently lower gas prices, a Clean Vehicle Revolution promises to be a significant stimulative force in our economy.Click to continue reading »
It sounds iffy; running your company’s network on a WiFi connection that is entirely powered by solar energy. But a Mountainview, CA firm says it provides a 100% uptime solution. And it reports a mad dash for its products by companies in the range of 50 to 200 employees.
Mesh WiFi firm Meraki started shipping its Meraki Solar December 4th, after a year long delay because it needed to improve its battery technology.
The delay lands both the firm and customers in a slightly awkward situation. The worldwide run on solar power equipment seemed overly justified when oil prices spiked. Now that the price of oil is in the 40 dollar bracket, what should solar be priced at? Meraki has found a creative way around this stumbling block. Customers can bring their own panels! They’re selling solar Wifi solutions for apartment blocks or businesses and small communities at $749 a piece for a bring-your-own-panel model up to $1,499 for areas with shorter days or less light which require a battery.
Company cofounder Sanjit Biswas told ArsTechnica that Meraki decided to change from sealed lead-acid to lithium iron-phosphate for greater capacity.
Biswas said this dropped the battery’s weight, which in turn reduces shipping costs for the many remote areas that the Solar unit is being deployed.
When I first read about Goody G1, an additive to non eco plastics to make them both compostable and biodegradable, my first thought was, why enable petroleum based plastic manufacturers an out to continue manufacturing as they are, rather then looking into a thoroughly green option?
But then seen from another perspective, it’s like asking a smoker to stop cold turkey. Possible. but unlikely. And in the case of plastic packaging manufacturers, it would likely require a retooling of equipment to accommodate such a change. Again, possible, but in these tighter times, not likely.
Enter Goody Products. They offer three options, depending on where you are as a company, to help companies kick the petro habit. Click to continue reading »
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So I just got this water bottle. Pretty cool, right? It definitely took me a couple weeks (maybe months?) to find it among the Siggs and Klean Kanteens out there. While it does meet most of my requirements – portability, aesthetics, drinkability – I began to wonder what the image of myself armed with such an overdesigned water holder might present to people.
I initiated my search for the coolest water bottle I could find by doing just that: typing “coolest water bottle” into Google. I came across articles about the need to ensure that the container was BPA-free, and how the Siggs actually don’t call out the composition of the interior lining of their bottles. After a bit more research I threw caution to the wind and ordered a shiny new Sigg from Amazon. Unfortunately after receiving it I couldn’t help but be a bit disappointed. It just seemed too “meh”; too pragmatic. Back it went, and after returning to my “cool” search results I happened upon the Kor One.
The website hosted by Kor has all the trappings of a brand that’s trying too hard – a blog, a flickr page, videos, etc. All this for a water bottle. I can’t help but question if the identity they seem to be so carefully crafting actually gets in the way of the piece’s primary role as a utilitarian object. The bottle’s cap contains a slot for customers to insert images or tags provided by the company, with cheesy slogans like “Better Me, Better World” (what does that even mean?). Still, it was the best overall design I’d seen so far, so I went ahead and plugged in my CC info and patiently waited the 5-7 business days.
As 2008 comes to a close and we take a look at the year in review, we reflect on the year that has passed and begin to think about the future. There have been many climate change-related headlines over the past year, from the Regional Greenhouse Gas Initiative holding its first two auctions, to global representatives meeting in Poland to discuss climate change, to global warming as a major issue in the most publicized U.S. election in history, and more. As this exciting year in climate change comes to a conclusion, we look forward to the major (and minor) events that will take place in 2009. This week, ClimatePULSE will take a look at the top 3 climate change headlines to watch for in the upcoming year.Click to continue reading »
In their year-end report, the American Wind Energy Association shows another banner year for wind power in the U.S. For the third year in a row, wind energy development has grown at a record pace, generating over $18 billion in revenue.
Even though Germany has more turbines and greater capacity (22,300 megawatts), the U.S. has stronger winds (perhaps in more ways than one) and overtook Germany this summer as the world leader in actual megawatts of electricity produced from wind generation when the U.S. “blew past” 20,000 MW of installed generating capacity. By the end of the third quarter, the U.S. had more than 21,000 megawatts of electricity in place. Fourth quarter statistics show Germany’s wind development slowing and the U.S. sprinting to the finish line, no doubt spurred on by the better-late-than-never extension of the renewable energy tax credit.
This is the kind of “arms race” that will do the world good.
“With additional projects coming on line every week since (September), the wind industry is on its way to charting another record-shattering year of growth,” AWEA said in its report.
A press release from the AWEA last May reported that wind energy is well on the path of supplying 20% of electrical generation in the U.S. by 2030, supporting over a half million jobs. Subsequent wind development since then bears that out.Click to continue reading »
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By Mei Lan Ho-Walker
I must confess I thought a communications class would be a piece of cake. I would read some books, practice public speaking and viola! instantly emerge as an ‘effective communicator’.
I was dead wrong. The class LiveE was a mental bootcamp that turned my world upside down. It rocked my core – in a good way. I often questioned what we were doing, from the paper airplane exercises, to writing about energy leaks, to reading a book called Difficult Conversations. I went through the motions because I was unsure of where we were going. There was a level of ambiguity that made me very uncomfortable, and I couldn’t see the big picture.
The moment of clarity came when I realized there was no predetermined end result. I essentially surrendered myself to myself and making this shift made all the difference. I embraced the ambiguity as an opportunity to define what I wanted to learn. It wasn’t about the professor, getting good grades, or coming up with the right answer, it was about me.
This class became a personal journey in developing my own sense of self to help me navigate, communicate and succeed in the situations I found myself in. I was and still am building this self-knowledge or what I call the ‘me muscle’.
I had this idea of what a good communicator was supposed to be based on expectation of others. But this experience revealed that effective communication begins from within. This ‘me muscle’ represents the driving force helping me make decisions, build confidence and gain control. Through practice and reflection, we can all develop our own sense of style.
To help keep my ‘me muscle’ in shape, I’ve compiled a list of daily exercises. It’s hard work, but remember some pain is good. It means you’re building muscle.
Less than six months after discovering a massive geothermal field 180 miles southwest of Salt Lake City near Minersville, Utah, Raser Technologies expects to begin delivering clean, renewable electricity to residents of Anaheim, California under the terms of a 20-year power purchase agreement with the Anaheim city government.
A dramatic demonstration of just how quickly and effectively such “new” geothermal energy, heat and power resources can be brought on line, Raser wasted no time in tapping into what may turn out to be |one of the more important geothermal energy developments of the last quarter century,” according to University of Utah professor of geothermal exploration Greg Nash.
Discovery of the field – where superheated water circulates through a porous limestone deposit more than a mile thick several thousand feet below the surface – has prompted management to drastically revise its capacity estimate and development plans for the project. Originally slated for 10-megawatts, they now anticipate being able to develop a 230-megawatt plant on the site, and that may only be scratching the surface, according to an AP report run today in the Arkansas Democrat Gazette’s Northwest Arkansas edition.
Sitting at home watching It’s a Wonderful Life, I didn’t really feel so wonderful. Mostly, it just reminded me of the banks bailout and the problems with our banking system that brought down the economy this fall. A banker who knows your name? Who cares about you and your family and your wellbeing? Our expectations have slipped so far that we only have hopes that our banks will not go under Depression style. Forget personal attention. Our relationships are with a hungry Automatic Tellers that eat our deposits, we shrug our shoulders at mysterious maintenance fees, and we consider compromised social security numbers and identity theft to be an unfortunate part of doing business in today’s economy. Happily, there are banks our there like New Resource Bank that are trying to do things differently.
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by Vinitha Watson
Through the Live Exchange course, I gleaned a deep understanding of the human experience through communication. At the onset of the class, we didn’t dive straight into a business focus, but we first focused on ourselves as individuals, employees, friends, partners, and citizens.
As we studied our own psyche, I became fascinated by how modern day corporations address the needs of their consumers much like we as individuals relate to each other. This idea really sunk in when I arrived home after a long day at school, to find an unexpected package on my doorstep. To my surprise it was a box of chocolates from a local chocolatier who I usually turn to for gifts during the holidays. This unexpected gift not only created a thoughtful gesture, but was a strong reminder of the quality of their chocolate. What’s common between individual interactions and how a company’s persona interacts with their customer boils down to trust, frequent interactions, and a perception that the product communicates the consumer’s identity to the outside world. Corporations are now able to peel back the social onion through developing meaning and reality through a consistent “voice”.
Governmental Climate Change Mitigation Efforts Are Less Costly When They Target Temperatures Rather Than CO2 Emissions Reductions
Climate change mitigation packages should be aimed at reducing temperatures rather than lowering carbon emissions. This makes global government investment in protecting the environment a lot less expensive, say European scientists.
The researchers, in the Netherlands and Germany, have found scientific grounds for the commonly held opinion that high initial costs of eco-friendly solutions are rewarded in the long term by savings from lower energy usage.
Rather than focus on a CO2 emissions cap which is the common approach to climate solutions, the researchers modeled changes based on a cap for future temperature rises.
Working with a temperature cap makes sense in many ways, especially financially, says Michiel Schaeffer of Wageningen University in the Netherlands and lead author of the study. This is because the cost estimates associated with limiting a pre-determined level of carbon emissions often rise rapidly, even exponentially, as the scale of emission reductions to be reached increases.