If you’ve ever attempted to further complicate the moving process by being “green” about it, you’ve probably at least considered the problem of cardboard boxes. You, and the founders of MoveGreen, a Florida-based startup that provides SmartPacks, a re-usable, recyclable, and recycled alternative to cardboard boxes. An important endeavor, given the fact that, according to a 2007 report by the Florida Department of Environmental Protection, in Palm Beach alone (Florida’s largest county), only 37 percent of the 65,268 tons of corrugated paper collected for disposal (the type used to manufacture moving boxes) were recycled. My investigation into MoveGreen’s products – and its approach – revealed its grasp on this small but important corner of the green moving market.
MoveGreen’s process is simple: It delivers SmartPacks to clients’ homes or offices prior to their move and picks the packs up after the clients unpack. MoveGreen says its services prevent waste and are convenient and cost efficient (SmartPacks cost no more than cardboard boxes). I hypothesize that, while some people probably prefer to cut costs by using (free) recycled cardboard boxes, others, who would’ve paid for new boxes, would benefit from the program. If my hypothesis is true, I expect MoveGreen has found something of a niche in the green-packing market in Florida.
MoveGreen’s marketing techniques are also intriguing. A quick peek at the the company’s Facebook page is revealing: MoveGreen is launching a new (green web hosted) site, organizes SmartPack “prize drops” (in which it scatters prize-filled SmartPacks for participants to find, scavenger-hunt style), and supports numerous eco-friendly organizations. While the demand for MoveGreen’s SmartPacks may be limited to certain consumers, I believe MoveGreen’s marketing techniques – promoting its product in innovative, locally-relevant ways – could expand that clientele. Moreover, by supporting other sustainability organizations, it seems MoveGreen will eventually build the larger green moving market.
That said, I don’t have answers to a few questions: where MoveGreen gets is SmartPacks, how it transports them, or how long the SmartPacks last. The answers to these questions would, potentially, fill in important gaps in the overall sustainability of MoveGreen’s operations.
From an entrepreneurial standpoint, I believe MoveGreen’s efforts may be part of a bigger picture. If MoveGreen’s efforts are successful, a domino effect could ensue among consumers and other businesses, encouraging innovation among other green businesses and, perhaps, inspiring change in the non-green moving industry.
These are my thoughts on the matter. What are yours?
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