By Tane Ross
Many students enrolled in the CCA DMBA program come from creative careers. These careers often require teamwork and collaboration which involve collective problem solving, applications of specialized expertise in visual and conceptual realms and communication skills. However, many teams that we encounter in more traditional businesses feature a hierarchy of leadership and defined processes. Through my recent experiences in the DMBA program, I’ve become interested in defining a method that stimulates and fosters design thinking in teams to generate outstanding outcomes.
On the first day of class, our professor had us self organize into groups for our Innovation Studio course. We had only known our classmates for a couple hours, yet we seemed to gravitate toward certain people. I was lucky to match up with three positive and fair classmates. For the rest of the semester, we were charged with creating an innovation around General Motors by imagining the company’s future. The possibilities were endless.Click to continue reading »