Formula Companies Pushing Products in Third-World Countries

| Tuesday September 29th, 2009 | 2 Comments

Baby formulaNew innovations are being created constantly to make everyday activities more sustainable. And yet at the same time, baby formula companies are pushing products that make life’s most sustainable activity (in every meaning of the word) less sustainable.

In addition to the huge benefit that breastfeeding has on health (including significantly reducing infant mortality), breasts and human nipples are natural and entirely reusable, not to mention completely free! Think of all the resources saved. All the shipping and packaging of formula – totally unneeded. So why are breastfeeding rates dropping, especially in developing countries such as Vietnam where it’s needed most?

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CO2 Is Green, Because We All Need CO2

| Tuesday September 29th, 2009 | 0 Comments

Remember the ads produced by the competitive enterprise institute touting CO2 as “life”. Well, here we go again:

It’s pretty amazing that people would spend their hard earned money producing videos like the one above. In this case it’s Houston gas man H. Leighton Steward messing with the minds of voters in Montana and New Mexico. The idea: To derail any climate change legislation currently in the Senate.

As usual, these things would be funny if you saw them in the Onion, or in a Paul Verhoeven film, but it’s not so funny when you see it dumped on people in the real world. Many business now favor climate change action – partly for common sense moral reasons, but also because action on climate change and the economic restructuring it requires represents a tremendous business opportunity. There’s even a pro-business rally in DC next week on the matter. Only a gas man with his head stuck in very oily sand could fail to see that.

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This Is Not Walmart’s Index

| Monday September 28th, 2009 | 2 Comments

1Last week Joel Makower of hosted a webinar with Rand Waddoups, Senior Director of Strategy/Sustainability from Walmart, to help put some structure to the Sustainability Index Walmart announced about ten weeks ago.

Realizing that the demands of the customer are changing, Walmart is focusing on “innovation and supply chain transparency.” Citing programs like Patagonia’s Footprint Chronicles and SC Johnson’s What’s Inside, Mr. Waddoups referred to sustainability and transparency in business and product sourcing as the “new normal” in customer expectations.

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Why the G20 Is Not About Climate Change — And Shouldn’t Be

| Monday September 28th, 2009 | 3 Comments

It seems as if every gathering of more than two political leaders these days is being trumpeted as an opportunity to advance the fight against global warming, and when those said leaders go home without having secured any sort of promise or commitment on that front, the meeting is seen as a failure.

The most the G20 gathering could manage this time around on the climate front was a solemn nodding of the heads when Obama suggested that it would be a great idea if they phased out subsidies for fossil fuels. Governments spend about $300 billion a year on subsidies, and leaders said they’d like to “phase out and rationalize over the medium term inefficient fossil fuel subsidies,” in a statement released after the summit was over. Not exactly a firm commitment.

Additional initiatives, such as providing aid to developing countries for renewable energy and energy efficiency separate from other aid, were kicked down the road until the next meeting of finance ministers.

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Google Pushing Solar Technology — Hard

| Monday September 28th, 2009 | 3 Comments

Frustrated with the lack of progress cutting the cost of solar thermal energy, Google, a prominent supporter of the technology, is privately working on ways to lower cost.

Google’s Green Energy Czar Bill Weihl says it is working on lowering the production cost of the mirrors that are a primary component of solar thermal power by at least a factor of two, “ideally a factor of three or four,” according to Reuters.

Weihl says Google will not be working with any other companies on the technology — an odd decision, given that Google has already invested in two solar thermal companies that use mirrors to produce power.

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EPA To Require Mandatory Report of Greenhouse Gas Emissions

Gina-Marie Cheeseman
| Monday September 28th, 2009 | 0 Comments


The Environmental Protection Agency (EPA) issued a final ruling for mandatory reporting of greenhouse gases (GHG) from large emissions sources in U.S. on September 22, 2009. The EPA calls the ruling a “comprehensive, nationwide emissions data.” Facilities that emit 25,000 metrics tons or more of carbon dioxide a year will be required to report their emissions with the first report due on March 10, 2009, and published a month later on the Federal Register. Facilities and suppliers will begin collecting data on January 1, 2010.

A 2008 congressional mandate in the Consolidated Appropriations Act directed the EPA to issue regulations “mandatory reporting of greenhouse gas emissions above appropriate thresholds in all sectors of the economy.” The mandate relies on the authority of the Clean Air Act.

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Agricultural Labor in the U.S.: Why Do Workers Get a Bad Deal?

3p Contributor | Monday September 28th, 2009 | 0 Comments

This is the this is the third post in a series on the business of sustainable agriculture by the folks at Bon Appétit Management, a company that provides café and catering services to corporations, colleges and universities. To read past posts, click here.

By: Carolina Fojo, Bon Appétit Fellow

People picking the food we eat everyday have been chained up, abused, forced to work, and left without pay. The 2004 study “Hidden Slaves: Forced Labor in the United States” found that 10% of documented, forced labor in the US is in the agricultural industry. You can imagine how, hidden as it is, the modern slave industry—yes, slave industry—is not easy to track. So if 10% is the documented statistic, how many more are actually enslaved? And how many more are “merely” exploited?

As a Fellow for Bon Appétit Management Company, I will be looking into labor practices at the farm level this year. The problem has existed for a long time; what I want to know is: Why?

It’s More than Just Money.
One admirable response to this problem has been the “penny per pound” initiative by the Coalition of Immokalee Workers (CIW). However, while “penny per pound” is certainly a good start, I see it in some ways as a Band-Aid to a larger problem. These workers are not exploited because they are paid low wages; they are paid low wages (or not paid at all) because they can so easily be exploited. So we can make sure to pay them, and pay them more—and we should, because poverty is no trifling thing—but unless we address WHY the system is such that people can get away with cheating their workers in the first place, we’re not really addressing the problem.

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Kansas City’s Green Impact Zone – A Vision for 21st Century Urban Renewal

3p Contributor | Monday September 28th, 2009 | 1 Comment

kc-green-zoneBy Andrea Buffa, The Apollo Alliance

U.S. Rep. Emanuel Cleaver II (D-Mo.) had a vision for how the American Recovery and Reinvestment Act (ARRA) could benefit the urban core of Kansas City, Missouri, where he served as mayor from 1991 – 1999. The city would create a 150-block “Green Impact Zone,” where federal dollars could spur the renewal of a poor and dilapidated area by creating a program to put residents to work weatherizing thousands of neighborhood homes.

“The key is we are investing federal money wisely and building an inclusive green economy strong enough to create jobs for residents,” Cleaver told the Kansas City Star in April.

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Carbon Footprint Verification for TV Set a First

| Sunday September 27th, 2009 | 1 Comment

A Taiwanese flat panel display maker has claimed to make the world’s first television set with carbon footprint verification. AU Optronics Corp. (AUO) announced last week it had completed carbon footprint verification for one of its 32″ LCD TVs according to standards measured by the United Kingdom Accredation Service (UKAS) PAS2050 Pilot Project.

Carbon Footprint Verification is the process of weighing the carbon impact of a product or service through its lifecycle. In the case of a television set, this would include the impact of the extraction of raw materials, manufacture, distribution, consumer usage and the eventual recycling or discarding of the TV.

Since there is no one internationally agreed standard for measuring carbon footprint, AUO’s claim is only as solid as the PAS 2050 standard. The actual measurement of the television’s carbon footprint was conducted by SGS, a global certification company, and the purpose of the UKAS project is to essentially certify the certifiers, like SGS, according to unspecificed “global standards.”

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How Can Companies Communicate Social Change?

| Saturday September 26th, 2009 | 2 Comments

communication-definitionBy John Comberiate

In today’s changing technological landscape, Shannon Herbert asks us, how do companies communicate their Social Change?  In her work at National Geographic as VP Integrated Marketing, she has found the answer in being a storyteller for their corporate mission “To inspire people to care about the planet”.  This is accomplished through four core steps: Have a Story, Partnerships, Inspiring and Engaging your Customers, and Evaluating your Results.

Have a Story

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Honest Tea’s Path to Social Change

| Saturday September 26th, 2009 | 1 Comment
Creating Social Change

Creating Social Change

By John Comberiate

At the Leadership for a Better World – Creating Social Value through Innovation Conference many speakers discussed the ideas around Social Entrepreneurship, how to communicate Social Change, and how large companies need to adapt to survive in a modern business environment.  Often lost in this discussion is the low level view of the steps it takes to make this happen.  Seth Goldman shared what this path looks like and the challenge of the decisions along the way.

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Is Arnold Schwarzenegger a Renaissance Man in the Green Fight?

| Saturday September 26th, 2009 | 1 Comment

California Governor Arnold Schwarzenegger is geared up for the green fight, Reuters reports. The actor-turned-politician recently told sources he’s ready to use his resources – whether they be political or Hollywood-related – to help the Obama administration succeed in creating a more sustainable world. His comments underscored both the U.S.’s role in the worldwide green movement and Schwarzenegger’s own stance on global sustainability.

According to the Reuters report, Schwarzenegger, who is arguably the biggest environmentalist in the Republican Party, has called Washington out for not taking more of an aggressive role in combating global warming. Rather than quarrel with other countries about climate change, the U.S. should set an example, he reportedly said – pointing to his own state’s aggressive climate change policies. (Interestingly, Schwarzenegger reportedly plans on vetoing two pieces of renewable energy legislation, which would likely improve the state’s economy by requiring that 33 percent of utility companies’ electricity come from alternative energy sources by 2020 [most of which should come from in-state energy providers]. He reportedly plans on mandating the changes through an executive order instead.)

Schwarzenegger will be forced out of office in late 2010 (per term limits), but he does not plan to quit the fight then. Rather, he plans on remaining available for the green movement, whether as a global “green” ambassador, Hollywood actor, or Obama administration official.

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Seth Goldman, Honest Tea: Take Risks, Be Honest

| Friday September 25th, 2009 | 1 Comment

honest-tBy Deepa Janakiraman

Seth Goldman, a social entrepreneur based out of Bethesda MD, kicked off the Center for Social Value Creation Forum at Smith School of Business with the right spirit.

Goldman, after his MBA from Yale, worked at Calvert group for couple of years. Calvert group is a socially responsible investment company that invests clients’ money in companies that add social value to their return. At Calvert, Goldman realized his passion for being a socially responsible entrepreneur and decided to pursue his dream.

He called his professor at Yale to discuss his business idea making “less sweet” beverages. Together, they came up with a concept of “Honest Tea”. Seth mentioned in his speech today that at that time he thought “Tea” was the most important part of the name and realized later that the “Honest” part is what’s still keeping the business flourishing. The social value he and his partner see in their product is the production and distribution of natural beverages and the preservation of the health aspects of tea during the bottling process.

Goldman went on to describe the years it took to build distribution channels for his product, culminating in a partnership with Coca Cola.

They key takeaways from the morning? – Start by doing only things that resonate with you, pay attention to honesty and transparency in business relationships and don’t be afraid to take risks,. His speech inspired the crowd to do something better.


Deepa Janakiraman is an MBA student at Robert H. Smith School and works at Booz Allen Hamilton as an associate. An avid traveler and photographer and writes travel blogs at

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Thomas Schelling: A Marshall Plan for Climate Change?

| Friday September 25th, 2009 | 3 Comments

marshal-planBy: Scott Shuffield

The global warming debate is over.  Now the argument moves to solving the crisis of climate change.  Though often referred to in the context of “global warming,” the issues of climate change don’t just involve “warming” around the world but rather a general instability that could lead to innumerable negative externalities.  

During the Leadership for a Better World forum hosted by the Center for Social Value Creation, Thomas Schelling, Nobel Laureate and economist who helped shape the Marshall Plan, spoke on the institutions needed to cope with climate change.

First off, a little background information from his talk:

1.    “Developing” countries will be hurt the most by climate change.
2.    The cost of food will go up and the poorer countries will suffer more than richer countries.
3.    Agriculture makes up a large part of many developing countries’ economies.
4.    Developed countries cannot solve the problem of climate change without the help of developing countries.

After outlining these few points, Schelling presented his ideas on bringing a “Marshall Plan” to climate change.  He insisted that the developing and the developed countries (like China and the U.S.) should not communicate directly, but through an intermediary.  Affairs between the two countries are already so muddy that a mediator is a necessity.  The mediator could be an existing institution like the World Bank, but the issue is so large, that a new group may need to be created to serve as the climate change negotiator.

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Paul C. Light on Social Entrepreneurship – Learning What We Don’t Know

| Friday September 25th, 2009 | 2 Comments
social entrepreneur

Social Entrepreneur

By John Comberiate

Speaking at the Leadership for a Better World – Creating Social Value through Innovation Conference, Paul C. Light set out to define what it is to be a Social Entrepreneur.  Lack of clarity in the term often creates conflict between groups that feel they have been promoting social values throughout their existence and others who see it in the narrow context of treating a problem instead of solving it.  Paul defines it as “Innovative activity designed to solve an intractable problem” and has come to this definition by researching myths around the Entrepreneur, the Idea, the Opportunity and the Organization.

Read on…

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