As Geoff Barneby noted in his earlier post Doing the Right Thing in Business: Are You Doing it Right?, several critical questions must be considered before launching a strategic sustainability program, including:
- What is your corporate vision for sustainability?
- Do you have clear and measurable sustainability goals?
- Who will sponsor and lead your sustainability initiative?
- Who will manage your sustainability initiatives through full implementation, and coordinate across business silos?
- How will you measure the results and report on your progress?
- How will you get critical stakeholders on board with the program?
In Geoff’s subsequent post, Sustainability Management Infrastructure: What It Is and Why You Should Care, he introduced the Sustainability Management Maturity Model (or SM3), a tool developed by FairRidge Group to help organizations address these questions using a quantitative, systems-based approach. In addition, SM3 helps businesses to assess how capable their management infrastructure is for responding to, managing, and ultimately taking advantage of coming sustainability challenges.Click to continue reading »