Sloane Berrent: I See Good People

| Tuesday June 9th, 2009 | 0 Comments

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sloaneberrent.jpgAs someone who’s committed to giving back, and who also writes a blog series spotlighting change agents, I often seek out kindred spirits whose work is truly making a difference in the world. And I’ve been fortunate to connect with cause innovators like Lee Fox, Andy Sternberg, Joe Waters, Michael Hoffman, Scott Henderson, Chris Noble, Joey Leslie and Brian Powell. I was going to end that sentence with “to name a few,” but wow, that’s a lot! And I could rattle off at least a dozen others, but that would prolong getting to the philanthropic superwoman I am proud to feature today.
Sloane Berrent is by far one of the most amazing individuals you’ll ever encounter (and she may actually be the first genetically-engineered social change cyborg). Literally everything she does is focused on good — not only seeing it in the world and sharing her infectious inspiration with everyone around her, but truly embodying the change we all wish to see. The ultimate “doer,” she has worked tirelessly to help nonprofits achieve their mission through her philanthropic consulting, and spent the spring working in New Orleans as part of the ongoing Katrina efforts. If you were following her on Twitter at the time, her voice carried far above the social noise as she shared vivid and touching moments of her experience in the trenches, rebuilding and connecting with those devastated by the hurricane. So it wasn’t surprising when she was selected as part of the Kiva Fellows program, which will bring her to the Phillipines to fill the next chapter in an autobiography worth of good. If there’s a cause in need or a change-related activity, chances are you’ll run into Sloane. Or if she’s not there, just reach out to her, and you can bet she’ll be on the next boat, plane, train or intergalactic spacecraft to lend a helping hand.

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Coca-Cola: How a Large, Multinational Corporation Goes Green

| Tuesday June 9th, 2009 | 2 Comments

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When talking about Coca-Cola, you’re talking about 300 different companies in over 200 countries with over 1 million employees. You’re talking about a balance sheet larger than most nations’ GDPs. It is a massive organism, and when things start changing at a place like that, the ripple effects can be powerful and many.
From hokey ads in the 70’s that promoted recycling and diversity to being one of the first CPG companies to introduce recycled content into packaging in the early 90’s, Coke has always recognized their connection to consumers and the communities around them. Throughout the world.
However, these praiseworthy elements have for a long time been mired by scandal, with lawsuits like this one contributing to the conventional wisdom that large, multinational corporations destroy local economies, communities, and habitats. And with an increasing preponderance of the latter, up until recently, many said the company had lost its way.

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Stuff-related Eco-stats, David Suzuki Style

Scott Cooney | Tuesday June 9th, 2009 | 0 Comments

Continuing a line of previous posts on terrific eco-stats coming from David Suzuki’s Green Guide (on energy, food, and travel), here is a summary of eco-stats related to the production, consumption, and disposal of STUFF that can be used by any green business in the STUFF industry.
Americans generate 189,200 pounds of waste and pollution annually.
Our economy uses three times each person’s body weight per person per day in resources.
1980 spending on advertising to children in America: $100 M
2004 spending on advertising to children in America: $15 B
Children see an average of 40,000 commercials per year.
Continued…

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Is Sustainability “Thriving” at Kaiser Permanente?

| Monday June 8th, 2009 | 4 Comments

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If I mentioned Sustainable Medicine to you, you’d probably have a whole host of ideas about what that means: affordable health care for everyone, preventative treatment, direct connection with a doctor, healthy food served in hospitals and reduced toxics in medical supplies.
Kaiser Permanente was well represented at Sustainable Brands conference in Monterey with both a plenary on their marketing campaign and several breakout sessions. Kaiser claims to set the bar high, with their Thrive advertising campaign which makes the connection between environmental health and personal health. As examples of this groundbreaking systemic approach to health, presenters touted their 35 farmers markets at their hospitals, their green purchasing campaign to reduce toxics in the medical supplies they use, and increased use of green cleaning products in clinical settings. The speakers I heard were not particularly passionate or excited or even experienced talking about the wonderful things happening at Kaiser, so as a listener, I was left unimpressed.

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Sustainable Brands ’09: Connecting Sustainability and Brand Value

| Monday June 8th, 2009 | 0 Comments

sb_logo_09_withwhitebackground.jpgOver 650 business and brand strategists, designers and sustainability executives gathered in Monterey, CA last week for the Sustainable Brands ‘09 conference. The three-day event brought together attendees from all over the world representing a broad blend of industries and experience levels. The program offered equal measures of education and inspiration for everyone, from beginners on the path to those already proving the connection between sustainability and building brand value.
Sustainable Life Media (SLM) produced the conference, which this year attracted companies like: Adidas, Ben & Jerry’s, Clorox, Coca-Cola, Dell, eBay, Frito Lay, HP, Kaiser Permanente, Nestle Purina, Office Depot, REI, SC Johnson, NASA, Starbucks, Williams Sonoma, Yahoo and many other brand leaders, consultants and media representatives.

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Swobo’s Message to Nestle: Tap Water Is Tops

Mary Catherine O'Connor | Monday June 8th, 2009 | 3 Comments

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Sending a message in a bottle might conjure up all kinds of romantic notions about chance and opportunity, but it’s not a very effective way to communicate with another party. Much more effective is to print a message right smack on a bottle and send it through the US Mail. This greatly improves your chances of being heard.
That’s just what Swobo, a Sausalito, Calif.-based seller of bikes and bike accessories, is hoping you’ll do. Check out this water-bottle-slash-tool-for-social-change. For six bucks, you buy a water bottle for your bike (or for whatever). You probably buy a new bottle every once in a while, any way–after your current vessel springs a leak or looses its top or just gets too gross to drink out of anymore, right?

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Management Motivation 101: Benchmarking

| Monday June 8th, 2009 | 1 Comment

yogi-berra.jpgYogi Berra once said, “If you don’t know where you are going, you might wind up someplace else.” There’s a lot of truth in that statement, particularly as it relates to sustainability: unless you have a good idea of what a sustainable version of your organization might look like, you may have some trouble getting there. But the problem cuts both ways. What if you don’t know how you stack up regarding your sustainability efforts? So a variant on that statement could be, “If you don’t know where you’re starting from, you might not find the right path on the road to sustainability.”
In 20+ years of working with customers, I have noticed that my clients frequently want to jump straight to the “solution” or “execution” phase. It’s not hard to understand why: these are the parts that get featured in media and case studies as the stroke of genius that solved an intractable problem. Why waste time in doing the strategy, planning and consensus-building exercises, when jumping to the end is so much more fun?

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Greening Graduation

Steve Puma | Monday June 8th, 2009 | 7 Comments

It’s amazing how cheap. diposable products and waste have crept into even our oldest traditions. It’s insidious. I’m talking about the commencement ceremonies that are happening at every high school, college and university at this time of year. Even my own graduation, a ceremony meant to celebrate the achievement of people dedicated to sustainability and building a world that works for future generations, was rife with single-use items that were never intended to be that way.
I don’t blame the institutions, which, by necessity, are obligated to provide their students and their loved ones with a ceremony befitting of their hard work and investments in time and money. I don’t blame the students, faculty, family and staff who have these expectations either. We certainly should not be in the business of sacrificing the things that mean the most to us in the process of achieving a sustainable world.
It all comes down to a matter of perceived cost. Most of the items currently used are very cheaply made because graduation is seen as a very rare occurrence: why spend a lot of money on something that will only happen once a year for the institution, and only a handful of times for the graduate?
Not to mention the fact that the regalia is not exactly everyday wear. Even a bridesmaid’s dress might be remade into a cocktail dress that might get worn after the big day, but graduation gowns are never seen outside of a graduation ceremony.
So…how do we make graduation more sustainable?

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Weekly Wrap-Up

| Saturday June 6th, 2009 | 0 Comments

quaker%20oats.gif Former Quaker Oats Boss Joins Seventh Generation as New CEO Maniscalco comes from PepsiCo where he was CEO of Quaker, Tropicana, and Gatorade (go fitness water!) Co-Founder Jeffrey Hollender will stay on board as Executive Chairperson and keep his title of “Chief Inspired Protagonist.” One to keep indeed.
TheHomeDepot.png Shareholders Nip Energy Efficiency in the Bud at Home Depot The $20 billion Connecticut Retirement Plans and Trust Funds had filed a shareholder resolution asking Home Depot to assess its company wide energy use in its buildings, transportation, and supply chain and set energy use reduction targets. Home Depot shareholders were having none of it and voted that resolution down right quick. So much for energy efficiency being an obvious cost savings.
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The Green Future of the New GM
With the carmaker in shambles, Joel Makower of Greenbiz fame pontificates on the possibility of an environmentally responsible future for GM. Is such a thing too much to wish for?
Building_l.jpg Green Hotel Challenges: From Odd Soap to Wasteful Guests Hoteliers face all sorts of challenges in the green space from providing as-good services at the same costs with fewer bad side effects. This article is a great summary of stumbling blocks and successes for a hotelier trying to go green.
wind-farm.jpg China has Big Plans to Double Wind Capacity by 2010 China will spend about $15bn to more than double its wind power capacity from 12,000MW to 30,000MW by the end of next year. China badly needs clean power after it’s reputed 2 coal fired power plants built each week. This is a great start! In less exciting news, the Hummer leaves GM and moves to China.
Finally, at 3P, we’ve been extremely busy this week with lots of fantastic coverage:
Newly Discovered Decaf Coffee Plant Might Replace Chemical Extraction of Caffeine

Eco-Surfboards!
Starbucks Uses Systems Thinking to Develop a Recyclable Cup
Tesla Recall: Setback for the EV Revolution?
Can Complimentary Currencies Stimulate the Economy at Large?

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SoCal Start-Up Gears Up to Launch Affordable All-Electric Sedan

| Friday June 5th, 2009 | 2 Comments

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Coming out publicly just this month, Santa Monica-based Coda Automotive joins the budding ranks of hybrid and all-electric vehicle makers looking to crack the US market. The company plans to introduce an affordable, full performance all-electric sedan in California in 2010.
With first delivery expected in the fall of 2010, the four-door, five-passenger, fully-equipped Coda sedan is to be powered by 33.8 kilowatt-hour, 333-volt lithium ion battery with a range of 90 to 120 miles on a single charge, sufficient to cover the daily transportation needs of 94% of US drivers. An on-board charger plugs into any standard 110 or 220-volt outlet and completes a full charge in less than six hours at 220V. Charging for a 40-mile commute will take two hours, according to the company.
Expected selling price: $45,000–mid-$30,000s after including a $7,500 Federal tax credit and state incentives.
“The Coda sedan is an all-electric vehicle for everyone,” said Coda president and CEO Kevin Czinger. “It’s a practical revolution for real drivers who need reliable transportation.”

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Doing the Right Thing in Business: Are You Doing it Right?

| Friday June 5th, 2009 | 3 Comments

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There is a mounting consensus that while business has created serious environmental problems, developing sustainable practices to address these issues can result in bottom line benefits. So why hasn’t sustainable business taken off like those metal Klean Kanteen water bottles?
The reason may surprise you: although most businesses acknowledge the efficiency benefits that sustainability can create, few companies are treating sustainability as a strategic opportunity. The majority of existing sustainability efforts are still ad hoc (often a reaction to external compliance pressures), poorly funded, and tactical in scope – so they rarely impact the core strategy and positioning of the business. In order to really create a sustainable future – and to reap the benefits of sustainable competitive advantage – companies must move beyond efficiencies to a more transformative implementation of sustainability. This is a challenging task, so it’s not surprising that few companies have gotten it right. The upside is that doing it well can lead to a real opportunity for competitive differentiation – one that may define winners and losers for decades to come.

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Xerox’s Sustainable Growth Plan

| Friday June 5th, 2009 | 0 Comments

xlogo.gifThe Xerox Corporation is a $16 billion enterprise that is beginning to integrate sustainability into their product offerings and operations. It strives to operate as a sustainability leader who delivers “waste-free” products that offer quantifiable benefits to the environment.
Worldwide, consumers and investors ask how a company that is invested in toxic ink toners can deliver environmental benefits to company stakeholders. In response, Xerox outlines four goals within their corporate sustainability framework: Climate protection, biodiversity and forest preservation, preserving clean air and water, and waste management. The Xerox Sustainability Growth Plan provides details on how exactly the company works towards affecting environmental change.

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A World First – Tankers on Shore Power

Bill DiBenedetto | Friday June 5th, 2009 | 0 Comments


A major source of air pollution in port areas comes from the giant vessels that tie up at their docks to load and unload cargo. That’s because the powerful diesel engines have to run continuously to keep the ships’ equipment and support systems operating. That also means continuous spewing of GHG and diesel particulate emissions into the local air.
A solution to this massive emissions problem has long existed but is not widely implemented because it involves expensive modifications both on-ship and to offshore facilities. It’s called shore power, which allows ships to shut down their diesel engines at berth and literally plug into the landside electricity grid, thus improving air quality.
But slow change is better than no change: BP America and the Port of Long Beach Wednesday opened the world’s first oil tanker terminal equipped with shore power plugs.

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Patagonia: Sustainability from a Shed

| Friday June 5th, 2009 | 2 Comments

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For years, Patagonia has established itself as one of the strongest leaders of sustainability within the business community. Although it’s a well-deserved reputation, there are a number of innovative strategies behind why Patagonia’s industry leading reputation is so widespread. From their product catalogs, which serve as environmental education materials to their product labeling strategy that touts organic and reused materials, Patagonia clearly knows the value in communicating their message through innovative and effective channels.
The Tin Shed, Patagonia’s latest sustainability communication tool is no exception. The Tin Shed is an interactive web application that combines the stories and dispatches of Patagonia’s sustainability ambassadors from around the world. The “tin shed” is a reference to Patagonia’s origins which was an old shed that Yvon Chouinard began forging his pitons in. Today, Patagonia’s virtual tin shed serves as the platform from which the company integrates the breadth and depth of their environmental and human sustainability initiatives.

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PeaceWorks: An Entrepreneur’s Approach to Peace in the Middle East

| Friday June 5th, 2009 | 2 Comments

peaceworks.jpg If you’ve ever been to Israel, you might notice that it looks eerily like Central California. Back roads wind through dry golden hills, dotted with olive trees and oleander bushes. The countryside, however, has a major blight: a huge wall topped with barbed wire that delineates the Israel/Palestine border. Armed guards patrol the wall, ensuring that neither Arabs nor Israelis have the ability to antagonize each other. Conflict, hatred and violence have plagued this part of the world for a very long time. European and American interventions have not solved the conflict. Even so, President Obama is hoping to promote “democracy, rule of law, freedom of speech, and freedom of religion ” in the region with his current trip to the Middle East.
So what to do when politics, military strength and carefully-planned summits have all failed? Try creating peace and cooperation through business and profit-sharing. Or so says PeaceWorks, a “not-only-for-profit” company. You could say that PeaceWorks has a double-bottom-line business model; they pursue profit and peace in equal measure. They profit by selling healthy, natural food products that are produced by groups on traditionally opposing sides of a conflict. They pursue peace by “empowering the moderates” in the Middle East that hope for resolution to the ongoing conflict. The fundamental idea is simple: by working together to grow, harvest, produce and export a value-added food product, Arab and Israeli communities and business people can find common ground while earning a living wage.

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