Toothbrush Terrain. Image credit: krossbow on Flickr.
Look at your toothbrush. It’s likely made of some form of plastic, rubber, and inventive design engineering, packed into a small space. After your initial decision process, where color, teeth cleaning wizardry, and perhaps recycled content and recyclability came into play, you don’t really notice it that much anymore. It’s become part of the background.
Now being the start of another round of winter colds, one of the preventative practices being to throw away your toothbrush and get a new one. Hang on, you know I can’t let that be how it goes!
With unprecedented legislation, forward-thinking design and standards, and many active supporters, one might say that California is a leader in the green building charge. Friday’s 3rd Annual Green Building Super Heroes Award Gala, hosted by the U.S. Green Building Council – Northern California Chapter (USGBC-NCC), honored the achievements of the green building community. Eight hundred people gathered for the event, including an illustrious cast of politicians including Nancy Pelosi, and green building all-stars like Rick Fedrizzi, CEO of the USGBC.
This year’s awards gala was held in the LEED Platinum certified California Academy of Sciences (my most favoritest building ever, and a shining example of California leading the charge). The Academy is the world’s largest public Platinum-rated building, and also the world’s greenest museum. It boasts 1.7 million native plants planted on the 2.5 acre living roof. Not too shockingly, it took 10 years and $500 million to develop.
Bike-sharing programs are gaining momentum throughout Europe and even in car-loving US cities, but vandals and thieves are doing a bang-up job of chipping away at that momentum, and adding cost to the programs—especially Paris’ Velib scheme, as we’ve reported in the past.
But a recent New York Times article explores the problem with bike-sharing vandalism in Paris from another angle, saying that “resentful, angry or anarchic youth” are destroying the bikes because the bikes are “seen as an accoutrement of the ‘bobos,’ or ‘bourgeois-bohèmes,’ the trendy urban middle class,” and, as such, they “stir resentment and covetousness.”
Or at least, these are the findings of police and sociologists who are studying the trend. While some bikes are stolen and shipped abroad for profit, a great number of them are simply trashed—tossed in creek beds or dismembered and left on curbs.
It’s been five years since the publication of “The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,” the seminal work by C.K. Prahalad, a professor of corporate strategy at the Ross School of Business of the University of Michigan.
The book combined a pragmatic framework with inspirational case studies to show companies how they could develop innovative business models and find new profits by serving the world’s five billion poorest people at the bottom of the economic pyramid (or BOP).
I recently spoke with Professor Prahalad to discuss what these companies have learned as they’ve built profitable businesses in emerging markets while reducing poverty in the process. Excerpts from this discussion follow:
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Triple Pundit: What are the big lessons learned over the past five years since the book was first published?
C.K. Prahalad: First, the thesis of the book that the private sector is an integral part of the poverty alleviation process is well accepted by multilaterals, aid agencies, many NGOs and large private sector firms as well. Second there is now a growing belief that the bottom of the pyramid provides an opportunity for business to “do good and do well.” Third, we recognize that the BOP is more than micro-consumers. It also represents micro producers and micro investors who can be connected to national and global markets. And the BOP can also be the source of major innovations that affect us all. These ideas were in the original book but have been confirmed and amplified.
Move over Willy Wonka, a different type of chocolate will soon be coming to a store near you.
Kraft Foods recently announced it is launching a type of chocolate derived from sustainable cocoa farming. The premium dark chocolate, Cote d’Or, contains cocoa from farms that meets Rainforest Alliance Certified standards. Cote d’Or chocolate will first launch in France and Belgium. The sweet treat will then roll out in Germany, Spain, Hungary, Poland, Portugal, Netherlands, Canada, UK and the US. The special seal will be added to Kraft’s Marabou chocolate brand in Sweden, Denmark and Finland. And finally, the sustainable chocolate will be available in Switzerland and Austria under Kraft’s Suchard brand.
The U.S. Chamber’s lobbying efforts against climate change legislation has sparked highly public defections by Nike and Apple. What is bubbling below the surface could be more telling as local businesses and associations explore sustainability’s potential as a catalyst for economic growth.
One such example is the 100-member Sustainable Business Alliance (SBA) of Berkeley, California and its Executive Director Mark McLeod. From my chamber and association experiences, including serving as the founding president of the Decatur (Georgia) Business Association that now has 400 members with a strong track record of economic and community accomplishments, I would describe McLeod as the prototype of the association/chamber leader who leads through outreach, engagement, consensus and innovation. This is his perspective on sustainability:
Earlier this year, leading telecommunications companies, including Apple, Motorola and Samsung, made a commitment to start making cell phones that can be charged using a universal charger.
In Europe, that change seems to be on the fast-track now that several of these manufacturers have agreed that, beginning in 2010, all their devices sold there will use the micro USB connector, which is already the standard on handsets such as the BlackBerry.
What’s more, last month the International Telecommunication Union (ITU) gave their okay to the plan, explaining that the new universal cell phone charger will:
• Eliminate 51,000 tons of redundant chargers, and so reduce 13.6 million tons in greenhouse gas (GHG) emissions each year. • Reduce standby energy consumption by 50 percent. • Allow users worldwide to power up their cell phones anywhere, from any available charger.
Don’t own a car, but want to get out to one of the Bay Area’s hundreds of parks and trails? Or perhaps, you are trying to reduce your carbon footprint and wondering how to get to your favorite hike without using your car?
Transit and Trails is a new resource for outdoor enthusiasts who want to leave their cars behind and easily get information on how to take the bus (or ferry) to reach Bay Area hiking trails and campgrounds.
A project of the Bay Area Open Space Council (BAOSC), the new interactive website identifies hundreds of trailheads and 150 campgrounds to explore across the Bay Area’s 1.2 million acres of preserved lands. Just enter your starting location, and roughly how far you want to venture, and the site suggests possible hikes and featured trips. Once you decide where you want to go, it connects with the Metropolitan Transportation Commission’s 511 Transit Trip Planner to provide a detailed trip itinerary, complete with a map, transit times, fares and walking directions to and from the transit stop.
It’s a Consumer Reports or CNET type of comparison shopping service for the eco-conscious crowd.
Eco-rate is the brainchild and a labor of environmental love and activism founded by a Seattle couple, Brycelaine Self and Colby Self.
“The Eco-rate idea is to allow people to compare common household products, based not only on their green attributes, but also on their affordability,” says Brycelaine Self, co-founder of Eco-rate and principal of a related green building, green marketing and energy consulting company, Eco-innovations.
Launched in mid-May, they spent more than two years designing and developing the Web-based product and technology rating and comparison resource for shoppers looking to make ecologically-intelligent choices on just about any product out there, from autos to dishwashers to TVs to paint to water heaters.
How do you effectively shift consumer behavior with minimal cost to you as a business and minimum effort required of consumers? EcoUnit is one company attempting to answer that question.
When we last wrote about them in June, they were testing out ways to reward customers for bringing in their own bags. This earns them EcoUnits, redeemable for anything from store discounts to donations to local eco non profits of choice. As mentioned, the pilot store program was a huge success, a 77 percent increase in reusable bag use in the first two months after launch.
To gain an overall picture of the solar power industry today imagine David and Goliath, with valiant David representing solar, and Goliath the big, bad fossil fuels.
Then imagine David’s sling shot is subsidized by the federal government.
At Solar Power International, the solar trade show that ran wrapped up yesterday in Anaheim, CA, the tone set by Solar Energy Industry Association CEO Rhone Resch, and echoed by keynote speaker Robert Kennedy Jr., was one of defiant confrontation with fossil fuels and their lobbyist axis of evil in DC.
Their plan: fight fire with fire. The solar industry needs to band together and hire an army of lobbyists to demand more money and favors from federal and state governments — or just a level playing field with fossil fuels, depending on how you look at it.
It’s Just Un-American!
But out in the trenches, where solar companies large and small are trying to make a go of it, the tone was much more conciliatory, even plaintive.
I attended a panel discussion Wednesday night at UC Irvine on the future of the automobile, part of OCTANe‘s clean tech program. There was a series of presentations on hybrids, plug in hybrids, all-electric vehicles, and fuel cell vehicles, from some of the most respected names in advanced automotive design, representing some of the world’s biggest car companies. Each one of those technologies represents a sea change in the way cars drive, and by extension, in the way we live. It was exciting, heady stuff.
On any given day, you’re likely to find a small team of product designers, material developers and scrappy marketers holed up in a converted mine building in the town of St. Agnes on the North Cornwall coast—unless, of course, the surf is good. At those times, you’re more likely to see these folks, who operate the Finisterre outdoor apparel company, bobbing in the chilly waters of the Atlantic, just a quick walk away from the office of Finisterre.
Finisterre makes jackets and base layers for people who love being outside, whether they’re surfing, hiking, skiing, climbing…whatever.
Most of the baselayers it sells are made of the soft, high-performance wool of sustainably-raised merino sheep. But the company is not only using materials from animals in its products, it’s also designing products that mimic the way that animals stay warm and dry. In developing this season’s Humboldt and Storm Tracker Finisterre jackets, the designers employed biomimicry.
A Vermont dairy farm is producing something other than milk. Earlier this month, state officials were on hand to visit Vermont’s newest methane facility. Westminster Farms Inc., along with Green Mountain Power (GMP), have been working together in an on-site plant that converts methane gas released from cow manure into electricity.
Cow manure is one of the largest contributors to greenhouse gasses and the runoff from manure pollutes water. Taking a liability and converting it into an asset, just made environmental and economic sense to the farm’s Shawn Goodell. An anaerobic digester is used to mix, heat and break down the manure. The raw manure and ag substrates produce methane biogas, which is captured and then generates electricity. And with an estimated 1,200 cows on the Westminster-based dairy farm, finding a supply of manure is not a problem! Sure gives new meaning to the term “natural gas” doesn’t it?
An up and coming low impact packaging idea comes from the British company “Harmless“. Everyone’s received a magazine covered in a plastic bag in the mail at some point in their lives. Everyone has shipped a delicately packed box with a fragile treasure inside meant for a close friend or relative. So we’re all familiar with packing materials as well as the waste that goes along with disposing of them once they’ve completed their useful life. Harmless is making that waste a little more eco-friendly.
Harmless has several options that have the ability to accommodate packing needs but the most impressive is the Harmless-Dissolve. Similar to any magazine wrapping you’ve received in the past, the Harmless-Dissolve protects the magazine from knicks, scratches and tears from point of origin to your door. Different though, is how you get rid of it; you just put it in water. The Creative Review, for examples, is shipping its magazine out this month in Harmless-Dissolve and even has demonstrational pictures of it in action.
New York, NY: May 14 – May 16 Sustainable Cosmetics Summit Taking place in New York City on 14-16th May, the Sustainable Cosmetics Summit will showcase major developments in green ingredients, distribution, social and customer impacts. Register here.
San Diego: Jun 1 – Jun 4 Sustainable Brands 2015 Reinvent yourself in response to changing norms. The demand for brands to deliver purpose is soaring. Get a 20% discount with the code "NW3pSB15sd"Register here.
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