By Makenna Goodman, Chelsea Green Publishing
Vermont has a long history of birthing sustainable businesses. Perhaps it’s because of values seeping in from rural farms who still operate outside of the corporate world, or perhaps it’s because of local laws like the one forbidding billboards on highways (which undoubtedly stimulates smaller-scale marketing.) Whatever it may be, there are some notable companies born in Vermont that create a sustainable product, and maintain those values in their workplace to boot. What keeps them in business? What makes them successful, while still maintaining a sustainable value system? Nothing’s perfect, of course, but these guys set the bar pretty darn high.
In Montpelier, Vermont’s capital city, the local government is taking action in terms of supporting local businesses. The Montpelier Downtown Community Association started a “late summer hours” program, along with local storekeepers, as a way to stimulate not just the local economy, but ensure local business owners maximize their opportunity to get customers (especially tourists, and those in 9 to 5 crowd who may only have time to shop at night). It’s an example of the local economy working alongside local business to keep them afloat, not a Darwinian ideal of survival of the fittest—it’s based in ideas of community building. Both the local economy and the local businesses will benefit, one as a result of the other.Click to continue reading »