By Tobias C. Schultz
As the surf community has been made aware of its own environmental footprint, the interest in creating a surfboard from “green” materials has grown exponentially. But without a life cycle assessment of the baseline materials used in surfboard manufacture, it is impossible to make informed decisions to reduce the footprint of the sport.
What part of the board contributes the most to its environmental footprint? Which parts of the manufacturing process will be the easiest, and cheapest, to improve? These are the questions the surf community needs to answer before real improvements can be made; these are the questions the Surfboard Cradle-to-Grave (SCG) Project was started to resolve.
TriplePundit: Reporting on the Triple Bottom Line & Sustainable Business News
By Tobias C. Schultz
LA’s wounded-but-still-standing mayor, Antonio Villaraigosa, perhaps in an attempt to pump some air into what could be a limp second term, has vowed in his inaugural address that LA “will be a coal-free city in 2020.”
According to a press release on the Mayor’s website, the city aims to replace the 40 percent of electricity currently coming from coal-fired plants with renewable energy or energy from cleaner sources, like natural gas.
Lacking from the speech or accompanying press release, is how.
You’re probably already familiar with the ongoing debates over greenwashing, and the various sustainability standards that enable companies to credibly avoid this label. We discussed these issues in the recent post “How green is my product?” But what about services? Do they matter, and do we need to care? After all, isn’t sustainability just concerned with tangible products that use up or destroy the planet’s resources?Click to continue reading »
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Here is a killer wake-up call: The global carbon market may be worth over $2.0 trillion by 2020. (That’s almost larger than the entire UK economy.) Almost half of that wealth will reside in the US, meaning carbon could account for a staggering 7% of US GDP by 2020.
In short, climate change is big business. And PwC got the memo. When I spoke with Scott Gehsmann, a Partner with PwC’s Transaction Services, he stated the firm’s position on climate change succinctly: “Doing nothing right now is not an acceptable response.”
In the last two months, Gehsmann has seen a flurry of demand for carbon & climate change risk management, including in the deal making arena. That’s where Porsche and VW appear in the storyline…
I was pretty bummed out this morning after hearing that T. Boone Pickens would be cancelling his 4 GW wind farm project. Not so much because that beautiful 4 GW wind farm won’t be built in Sweetwater, TX – but because this little piece of news is likely to serve as an excellent opportunity for renewable energy naysayers to leave a fresh trail of misinformation about the wind energy industry.
It’s already plastered all over message boards and blogs.
Here are a few comments that I found on one particularly hostile message board. . .
The world is becoming a greener place. I see hybrids on the road more than any other car. Fortune 500 companies are totally rethinking their corporate operations in an attempt to be more sustainable. The movement is spreading! It’s exciting, undeniably. But with the increased awareness come calculated marketing crusades, questionable motives and high-profile smear campaigns. We all know the dangers of green-washing, but I’m starting to notice an even more manipulative hidden agenda: sustainability “advances” that totally ignore or exclude the human dimension and instead make showy moves in the environmental field. Allow me to explain. Click to continue reading »
Greenpeace has never been known for being a prude when it comes to environmental activism. The only thing worse than being a Japanese whaling fleet in the sites of The Esperanza is being a company targeted by Greenpeace for un-sustainable practices. Greenpeace doesn’t just casually mention those companies who they feel are dropping the ball; they call them out, mock them, and attempt to shame them into action. And this is exactly the fate that has been brought upon the national grocer Trader Joe’s. Or as Greenpeace would say, “Traitor Joe’s“.Click to continue reading »
It is has been widely recognized by thinking people around the nation that Mountain Top Removal mining for dirty coal is bad.
Scott Badenoch, CEO and Co-Founder of Creative Citizen recently wrote in his article for MNN:
“Mr. President, it is your duty as a citizen of this planet to put an immediate and irrevocable moratorium on Mountaintop Removal today. Go to Appalachia and see for yourself. There is no time to waste; there is no compromise. Human lives and nature’s mountains are at stake.”
It’s mysterious that our own Obama administration continues to look the other way. Then again, perhaps it is creating JOBS and making MONEY for the coal industry.
Hmmm… money, jobs. Hot commodities in this beleaguered economy, right?
Well how much money?
In so many parts of the world, attaining and transporting clean water for drinking and cooking takes a tremendous amount of time, energy and effort. In fact, an estimated 1.2 billion people worldwide lack easy access to clean water. And even those who can get to a source of clean water, oftentimes end up with contaminated water by the time they transport it home in various types of vessels.
It obviously just shouldn’t be that way… so global design consultancy IDEO decided to join forces with the Acumen Fund, a non-profit global venture fund that invests in entrepreneurs to solve the problems of global poverty, in order to find suitable solutions for clean water portability in the developing world. The effort is called The Ripple Effect. (The project will be one many innovative projects discussed on the second day of the Social Capital MarketsSOCAP09 conference in September.)
So far, the collaborative has completed the first half of the project in India. The second half, focusing on East Africa, is now underway. Funding for the project came through the Bill and Melinda Gates Foundation.
“The approach is to work with local organizations that are already providing community water–some of these groups are businesses, some are NGOs. Our goal is to innovate in the sector as a whole by improving access [to clean water and transport] through collaborative design,” explains Sally Madsen, an IDEO designer working on the project.
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The consumer demand for organic food has increased, according to a report released last month by the U.S. Department of Agriculture (USDA). Sales of organic food more than quintupled, increasing from $3.6 billion in 1997 to $18.9 billion in 2007. In 2006 alone the U.S. organic industry grew 21 percent in sales. Over two-thirds of consumers buy organic products at least occasionally, and 28 percent of consumers buy organic weekly.
The USDA report states that the “fast-paced growth” of the demand for organic food “has led to input and product shortages in organic supply chains.” The report cited a 2004 survey that found 44 percent of organic handlers had a shortage of needed ingredients or products, and 13 percent were not able to meet the market demand for at least one organic product in 2004.
Today in L’Aquila, Italy, the Group of 8 (G8) Summit failed to pass unanimously a climate bill which would have mandated halving of global CO2 emissions by 2050 as part of the Group’s larger economic-stabilization plan. The Group – consisting of the United States, Japan, Germany, France, Great Britain, Italy, Canada, and Russia – believed passage of the bill would likely have broken the deadlock over sharing of the burden of cutting greenhouse gasses. The bill’s passage also would have laid the groundwork for an expected future U.N. climate pact in Copenhagen in December. Click to continue reading »
The Senate began to drive a climate change bill Tuesday that could require changing climate legislation currently supported by the Obama administration. The debate centers on the challenges of crafting a bill that will allow the U.S. to participate in global climate change efforts without hampering international trade or other priorities. Click to continue reading »
One of the long standing grudge matches in climate talks has been between developed countries, like the US, who believe greenhouse gas emissions should be curbed in every country across the board, and developing countries, like China and India, who argue it’s unfair to make them drastically curb pollution as they grow, something rich countries never did.
A study published Monday (PDF) in the Proceedings of the National Academy of Sciences suggests a work-around: capping the emissions of “high CO2-emitting individuals,” aka the global wealthy, aka the majority of the people reading this blog, wherever they live, Beijing or Buffalo, London or Lagos.
Founded in 1976, Genentech, a wholly owned member of the Roche Group since March 2009, is a biotech company with more than 11,000 employees. While generally viewed as a founder of the biotechnology industry, Genentech isn’t necessarily one of the first brand names that come to mind when people think of corporate sustainability. The pioneering firm is not an outdoor retailer or utility, so there’s no obvious connection to the environment through their product or their footprint. However, out of all the companies I’ve consulted with or worked for, Genentech is clearly among the farthest along in driving sustainability into their core DNA (forgive the pun). How did they get there, and what does a high-functioning green team at a large biotech company look like? Click to continue reading »